With the rapid development of k 12 education in China, the development of education and training (hereinafter referred to as teaching and training) industry is also booming. Moreover, in order to meet the various needs of the contemporary market, the teaching and training industry involves more and more fields. In addition to traditional cultural remedial classes and interest development classes, many education investors have turned their attention to prenatal education and early education to provide services and help for novice parents. In a word, the development of education and training industry in China is booming.

There is a market because there is demand. In the whole industry, families with children are undoubtedly the main body of education and training services. Many parents need to constantly choose suitable teaching and training institutions for their children in the process of their children's growth, so as to improve their academic performance and comprehensive quality. However, faced with various teaching and training institutions in the market, many parents don't know how to make the best choice for their children.

Based on this demand, on the basis of the continuous development of teaching and training industry, various teaching and training information service platforms came into being. They concentrated on the information introduction and comments of many teaching and training institutions to provide help and guidance for parents in their choice. Among many teaching and training information service platforms, one platform has won great favor in the industry and is a "good scholar".

Some time ago, "good scholars" gradually entered the public's field of vision with the competing reports of major media and the publicity of many activities. Recently, integral mall, a "good scientist", was officially launched. In the pre-test stage, in order to make integral mall more perfect and give users a better experience, parents can participate in activities in exchange for gifts as long as they enter the "Scholar" public platform and check integral mall's integral strategy.

It is reported that all the gifts of integral mall are carefully prepared maternal and child products from parenting education, including children's literature books Disciples, popular science books Fables Insects, ukuleles, educational electric intelligent robots and so on. Let users send a growing happiness to their children while exchanging actual gifts. This also reflects the goal of "good scholars" to make progress: "make education more scientific and make learning happier."