These real names are often unknown to the public. People only know who won the Nobel Prize in a certain field. In fact, the real Nobel Prize may not have this prize, but because of the high difficulty, it is generally carried out under the signboard of the Nobel Prize.
In short, the Nobel Prize is awesome, and there is no second place.
In fact, the appearance of the Nobel Prize is very accidental, and it also has the function of self-media, which is precisely a kind of reverse thrust.
1888, a French newspaper published Alfred, the inventor of explosives. The news of alfred nobel's death. Actually, that's his brother, Ludwig? Ludwig Nobel. It can be seen that this newspaper was also a self-media tabloid at that time. Responsible media such as CCTV and Huanshi will definitely not make such low-level mistakes, hehe!
It's not over yet. What is even more exasperating is that this self-media newspaper not only failed to find out who died, but also directly commented: "Alfred? Dr. Nobel, who made a fortune by finding a way to kill more people at an unprecedented speed, passed away yesterday. "
However, the development of things is unexpected. It is said that Nobel reads newspapers at night and thinks about exams. Is it noisy or not? If you quarrel, you will become a common people. What is the gold content? Sure enough, Nobel's thinking is extraordinary. It occurred to him in the middle of the night. Although this trumpet sends out the wrong information and independent views from the media, it shows that this view exists among the public. If he really dies in the future, he will still be cast aside as a "dead businessman" by future generations. I feel sad, not angry.
Nobel is a man who attaches great importance to honor. He thanked the self-media editor for letting him know the public comments after his death in advance. Now that he is still alive, there is still time to make a turning point: he is determined to use his property to set up an award for those who have made positive contributions to mankind.
A man who makes explosives sets an award to make contributions to mankind, which is full of topics. With the current media theory, he has a strong ability to catch attention and catch people's eyes. Suddenly, everyone knows.
Besides the celebrity effect, the reason why the Nobel Prize has high gold content really lies in its initial gold content. To put it bluntly, it means giving more bonuses.
In Europe, some academic schools have long implemented some annual awards once a year. At the end of the year, people in their own circles play, issue a certificate and have a meal, which is generally based on spiritual encouragement. Some even posted the toll for the prize, but as long as the contestants feel ashamed, the gold-plated certificate is posted in the photo frame at home, even if the year is not wasted.
As soon as the Nobel Prize came out, those small circles who played by themselves were immediately stopped. In the early days, a Nobel Prize was equivalent to a scholar's salary for 20 years. (190 1 year, when the prize is awarded for the first time, each prize is150,000 Swedish kronor, which is equivalent to the salary of a Swedish professor for 20 years. ) Even now, Tu Youyou has won $460,000 (920,000 for one * * *, half for Tu and half for the other two). This year, yoshinori ohsumi, a Japanese scientist, took $920,000 alone. Mo Yan's literary prize in that year was 6.5438+0.4 million US dollars, nearly 9 million RMB.
If Ms. Tu Youyou works in a unit, not an academician, and it seems that other levels are not high, then the bonus will be higher than her salary for 20 years. Of course, it is not clear that Mo Yan can get royalties for writing books, but even if he is not short of money, the money is not a decimal.
Therefore, the true "gold content" of the Nobel Prize is an important factor to ensure its sufficient prestige.
In addition to the gold content of money, the other is the rigor, independence and fairness of the procedure to ensure the relative fairness and uniqueness of each result.
In fact, in 1897, after Nobel's will was published, The New York Times predicted that the prize would bring more trouble to Sweden than honor-it would surely fall into all kinds of strange accusations. In order to avoid being ridiculed for choosing the wrong candidate, the jury decided to break the small circle, open to the whole world, and collect and recommend candidates from the international scientific community.
In the following year, a five-member committee collected and reviewed thousands of nominations for each award. "Obviously, they will conduct a careful investigation and get a lot of information from the nominees." After careful pruning, the committee handed a few selection results to the Swedish Academy of Royal Sciences (in charge of chemistry prize and physics prize) or karolinska institutet (in charge of physiology or medicine prize), who finally decided on this year's prize.
This system allows the Committee to clearly feel the ideas of the scientific community, and at the same time allows the members of the Committee to be as honest as possible when formulating the selection criteria. "The evaluation results are kept confidential for 50 years, and you can write down your true thoughts without worrying about others seeing them."
After the Nobel Prize comes out every year, there will be different opinions, but the rigor and independent quality of its selection process has always been worthy of Mr. Nobel's entrustment in Jiuquan. His reputation has not declined, but is getting better and better. Of course, the decline in the amount of prizes caused by the economic crisis did not have much impact.
Looking back at the accident at the beginning of the birth of the Nobel Prize and the inevitability of rigorous awards afterwards, it is also enlightening to some current trends:
That self-media tabloid may have wrong views and even wrong facts (the speed and efficiency of information dissemination should not be high at that time, and it is of course the responsibility of the media to uphold truth and objectivity, which is beyond doubt), but it depends on how to understand it subjectively. Mr. Nobel regards the misinformation as a warning to himself, not as slander, without flustered headlines, prosecutions and troubles, and asks for the establishment of sensitive words, filtering out information that is unfavorable to him and leaving only good words. Instead, he re-examined his behavior from the perspective of self-innovation and change, and set up the award of "making the greatest contribution to human peace, only for the strongest", which passed down this world-wide glorious wealth and made future generations admire it.
Don't underestimate the media, meeting people like Nobel sometimes really affects the world!