Housing rent, personnel salary, decoration and other expenses vary greatly in different cities. All localities can invest according to their own actual conditions. Considering the general situation, the minimum expenditure of parent-child park should be above 6.5438+0.5 million yuan. Benefits of parent-child park Let's take the parent-child park predicted above as an example to analyze its benefits: such a medium-sized parent-child park can accommodate two classes of children at the same time, and the maximum capacity of each class is 12 children. There are two classes and eight classes in the afternoon every day, with 96 person-times per day, and 576 person-times per week based on one day off. It is understood that at present, the average fee of early education institutions is roughly 3 months, each period of 500 yuan -800 yuan, once a week, which is equivalent to each 38 yuan -60 yuan. That is to say, if the parent-child park can operate at full capacity, the monthly income will be 6,543.8+10,000-6,543.8+05,000 yuan, and after deducting the investment, the annual profit will reach about 800,000-6,543.8+0,000 yuan. Of course, this is a very optimistic estimate. In the first year of business, it will take some time to establish a market to attract customers, but as long as the total income can reach one-third of the above ideal estimate, investors are likely to be able to return to their capital in the first year. At present, the average profit level of this industry is around 20%, and it has performed well as an emerging industry. From the above analysis of investment income, it can be seen that the key point of profit in early education industry is to recruit more children and reduce the vacancy rate of venues and personnel. Therefore, the principle of service winning and small profits but quick turnover should be very suitable for this industry.
The suitability analysis of parent-child parks in different regions shows that large and medium-sized cities are the best choice for the early education industry, but the suitability of different cities to expand the early education market is still different. To examine whether a city is suitable for early education and whether it has the potential to develop into a mature market, investors are advised to consider the following factors: 1. Total population, 2. Birth rate, 3. Per capita income, 4. Parents' attitude towards their children's education investment. Now the early education market is mature. Let's compare the mature early education markets in Shenzhen, Beijing and Shanghai from the perspective of these five factors. Based on these analyses, you can make some market forecasts according to your actual situation. See Table 2:
From the above comparison results, the three cities have their own advantages and disadvantages: Beijing and Shanghai have a large population, a low birth rate, a relatively mature market, but insufficient growth potential; Another advantage of Shanghai is that the overall education system is relatively perfect and the management level of preschool education is relatively high; Shenzhen has a leading financial position, but its population is less than one third of that of the other two cities. Fortunately, the population structure is relatively young, with an average age of 29, and it will soon face a baby boom with great potential.
China children's multiple intelligence assessment project 1, capital investment (1), advertising deposit -3000 yuan (20 users can be tested), (2) buying a certain number of books and CDs to sell to parents, (3) management expenses-1, renting at least 1 office and telephone 6544.
2. Return on investment According to the fact that parents pay more and more attention to education for 3-6 years old, we estimate the income of each region as follows. Big cities: the population is more than 2 million, and there are about 6,543,800 children aged 3-6. According to the market capacity of 3%, there are 3,000 people and the annual total income reaches 500,000. If the net profit is 50%, the annual profit can reach 250 thousand. The profit of teaching materials and CDs is 80 thousand, about 330 thousand. Medium-sized cities: the population is 400,000-200,000, and there are about 40,000 children aged 3-6. According to the market capacity of 5%, the number of people in each period is 1.500, and the annual income is about 200,000 yuan. If the net profit is 50%, the annual profit can reach 1 ten thousand. The textbook profit is 50,000 yuan, about 6.5438+0.5 million yuan. Small cities: the total population is below 400,000, and children aged 3-6 are about 1 10,000. According to the market capacity of 5%, there are 500 people in each period, and the annual income is about 80,000 yuan. If the net profit is 50%, the annual profit can reach 40 thousand. The profit of textbooks is 6,543,800 yuan, which is about 50,000 yuan.
The registration fees for cartoon mental arithmetic project 1 and basic investment (1) vary from place to place. If you don't enroll students independently in the early stage, you can temporarily apply for a certificate without cooperation. (2) Advertising fee-50,000 yuan. Advertising cost: 50,000 yuan (in big cities), which will be reduced according to the situation in small and medium-sized cities. The teaching aid cost of abacus mental arithmetic teaching material: 65,438+0,000. (3) Management expenses-20,000 yuan to rent at least 1 office, 1 telephone, 1 fixed office staff, 2 full-time training teachers and several part-time teachers.
2. Return on investment According to the fact that parents are paying more and more attention to the education of 0-6 years old, we estimate the income of each region as follows. Big cities: the population is more than 2 million, and there are about 65,438+10,000 children aged 3-6. According to the advertising market, the market capacity of 5% is 5000 people per issue, and you can train 10000 people twice a year. Calculated by 400 yuan per person, the income is about 4 million yuan, and the annual profit can reach 800,000 yuan if calculated by 20% of the net profit. The profit of textbooks is 654.38+10,000 yuan, which can be about 900,000 yuan. Medium-sized cities: the population is 4-2 million, and there are about 40,000 children aged 3-6. According to the advertised market, the market capacity of 5% is 2,000 people per session, and 4,000 people can be trained twice a year. Calculated by 300 yuan per person, the income is about 6.5438+0.2 million yuan, and the annual profit can reach 240,000 if the net profit is 20%. The profit of textbooks is 60 thousand, which can be about 300 thousand. Small cities: the total population is below 400,000, and children aged 3-6 are around 1 1,000. According to the advertised market, the market capacity of 5% is 750 people per session, and you can train 1500 people twice a year. According to the 240 yuan per person, the income is about 360,000 yuan, and if the net profit is 25%, the annual profit can reach 90,000 yuan. The profit of textbooks is 20,000 yuan, about 1 1 ten thousand yuan. The EQ course for children is presided over by the director of China Preschool Education Research Association and the researcher of multiple intelligences. Many well-known kindergartens and preschool education professionals have conducted scientific research and achieved outstanding results. Because there is no similar course in China at present, the prospect is more promising.