1. Main location ※ Chinese painting shop and places where art candidates come and go intensively. Hardware facilities-adopt 19-inch LCD, which plays continuously all day, use 42-inch PDP in large space, and use outdoors in some areas, covering Beijing, Hangzhou and Jinan.
Changsha, Henan, Wuhan, Guangzhou, Chongqing, Shijiazhuang, etc. 130 art dealers, 600,000 Art Candidates.
2. Art stores have 65,438+030 cameras. With China Art Candidates as the core target group and covering the most extensive art shopping malls in China, EcoMedia has become the most powerful communication and promotion organization in the art training industry with its unique communication mode.
Third, competitive advantage:
1, direct and precise strike, can let the students of national art college entrance examination see your promotion in a short time, without wasting resources, and greatly improve efficiency and effectiveness.
2, more cost-effective than network promotion and street advertising space promotion.
3. The most effective means of communication is no longer limited to the traditional plane communication, and the content is updated at any time, which is more accurate and vivid.
4. Help you build a brand and provide delivery service.
The action is fast, so you don't have to run around, and the enrollment strategy can be spread all over the country.
Fourth, the goal of artistic development.
The art training industry has developed for more than 10 years, and now the competition is fierce, the cost is rising and the profit is deteriorating, and it has become a statue of the Red Sea. With the shrinking number of candidates, we have to consider how to be invincible in such an environment and go upstream, that is, brand promotion and publicity.
Let's look at other categories in the education and training industry, such as English, postgraduate entrance examination, early education and IT. We are the first in the world, and our big brands are the best. However, only the art training institutions have not yet formed a brand, so we should think about the reasons. A very important reason is that they don't pay attention to the construction and investment of their own brands, and don't let their information communicate directly with the art training demanders. What's more, most training institutions are not accepted by the vast number of art candidates in China, let alone go to your institution to participate in training. Although some large training institutions have sufficient funds, clear directions, various means of publicity and promotion, and are expensive, their efficiency and cost performance are not worth investigating. It should have spent less money to achieve better results, but because of its outdated publicity methods, it can not achieve the effect of brand building and promotion.
In a word, we have set up an art and fine arts media organization. It aims to provide the best and most valuable learning content for the candidates, broaden their horizons, deepen their hearts, become the mentor of China art candidates, attract their eyes and hearts, and establish the image and position of art and art in the eyes of art candidates. At the same time, you can promote your organization through artistic channels, make suggestions for its brand building, and do your best to make your own brand vigorously, comprehensively, accurately and value for money on the premise of saving costs.
We sincerely hope that you can go hand in hand with Ecotech, break through the bottleneck of art training, get ahead quickly in the increasingly competitive art market, and strengthen your own brand building and investment. Let your institution become a well-known art training institution among China art students in a short time, a leader among art institutions in a few years, and a brand of art industry in the future. We expect people of insight and lofty ideals to develop together with us and push the art college entrance examination training industry in China to a new height.