First of all, you should know your school's position in the market, its position and consumer groups. Rich people and ordinary people have different consumption psychology, and parents of children of different ages have different purposes.

After determining the consumer groups, analyze the psychology of these parents. They may send their children to learn English for different purposes, some because other children are afraid of falling behind, some to find jobs for their children in winter and summer vacations, and some to let them go abroad in the future. ...

The more detailed your analysis, the stronger your pertinence and the higher your hit rate.

As long as the customer comes, he is a potential customer, but usually consumers will shop around, so you must know where your competitive advantage lies (price, teacher quality, course level, classmate level).

In terms of sales skills, I suggest that we should not just think about sales. Being eager for success will scare away customers. It is necessary to think more from the perspective and position of parents and really think for them, so as to infect each other and gain the trust of customers. Even if customers can't decide at that time, it will help them to shop around before choosing you.

One more thing, after becoming a real customer, you must pay more attention to your child's study, chat with your parents when you have time, give more suggestions, and never make a deal. These parents can not only continue to buy courses, but also recommend you to more parents. Word of mouth is the best sales tool.