Recently, the China Council for the Promotion of International Trade held a forum to invite online and offline business representatives and academic experts to discuss how to prevent and stop vicious competition in the field of e-commerce and how to create an environment of fair competition online and offline.
Previously, the research report "The Promotion of Online Retail to Manufacturing Industry" released by the Research Institute of the Council for the Promotion of International Trade pointed out that every 6.5438+million yuan invested by manufacturing enterprises in online retail will bring 709,000 yuan of direct benefit improvement, and online retail and manufacturing industry have formed a benign interaction of mutual promotion.
However, the fake and shoddy problem of online retail platform has been criticized. Zhao Ping, director of the International Trade Research Department of the Institute for the Promotion of International Trade, believes that the problem of counterfeit goods not only harms the interests of consumers, but also harms the interests of offline manufacturing enterprises. In the long run, it will also be the "Waterloo" of the e-commerce platform.
For this problem, Jia Jing, deputy general manager of Tongfang Computer Co., Ltd., is quite helpless. She said that many counterfeiters used the brand of "Tsinghua Tongfang" to concoct various counterfeit products, such as early education machines and electronic pens, which were sold in large quantities on C2C e-commerce platforms. Thousands of small enterprises are difficult to clean up, which has caused great harm to the brand image and normal business development.
Compared with the troubles encountered by offline manufacturing enterprises, traditional retailers have a bitter stomach. As a representative of the physical retail enterprises most affected by e-commerce, Luan Shun, vice president of BBK Group, believes that the competition rules between online e-commerce and offline retail are unfair, mainly manifested in unfair taxation, outstanding counterfeiting and infringement of intellectual property rights.
"First of all, the tax burden is unfair, especially C2C merchants in e-commerce basically do not pay taxes. China's retail industry has developed to a new stage, and online and offline will be highly integrated. Fair taxation of e-commerce, especially C2C e-commerce, has reached a stage that must be effectively solved to create a level playing field between physical retail and e-commerce. " Yan Shun said.
There are many similar voices. Due to the small scale of most business entities, the model of C2C e-commerce platform has long been taken care of by tax policies, and most C2C businesses are exempt from industrial and commercial registration and do not have to pay taxes like offline retail stores.
For the unfair tax burden complained by offline retail enterprises, Lv Benfu, director of the Network Economy and Knowledge Management Research Center of the University of Chinese Academy of Sciences, believes that when initially formulating preferential tax policies for C2C merchants, the main considerations are
It is the employment effect, but he doubts whether these concessions really fall into the pockets of merchants: "The reality is that 80% of sellers on C2C platforms do not make money, and these national policy concessions are actually used by some C2C e-commerce platforms.
Took it. This is the core of the problem. "
Xue Jun, deputy dean of Peking University Law School, said that the current tax collection and management system is based on the industrial and commercial registration system, and natural person online stores are not within the scope of tax collection and management because they are exempt from registration. However, with the development of e-commerce business, many natural person online stores have even reached the scale of tens of millions a year, but they are still outside the tax collection and management, which is obviously unfair.
Xue Jun participated in the legislative work of the Electronic Commerce Law. According to him, the "Electronic Commerce Law (Draft)" was first reviewed in June 5438+February last year, and it is very likely that a second review will be conducted in the near future. "The revised draft of the second instance I saw clearly stated that individual handicrafts and small and micro enterprises must be exempted from registration, but as long as they meet the characteristics of operators, they must be registered."
Ren Xingzhou, former director of the Institute of Market Economy of the State Council Development Research Center, led the team to conduct a survey on fair competition between entities and e-commerce for half a year. The results show that the biggest problem of unfair taxation is that the registered subject of C2C e-commerce, which is dominated by natural persons, is out of supervision, followed by the question of whether the platform is the first legal person, and finally the question of tax traceability.
Therefore, she suggested that platform e-commerce should register in the industrial and commercial network; Second, we should determine the tax number of its golden tax project (an information system project that will run the whole process of general tax payment and strengthen the management of value-added tax collection) and understand its operation; Third, open up the relationship between the platform and supervision and give the platform its due legal status.
Ren Xingzhou believes that the e-commerce platform supported by internet technology and data should bear legal responsibility for tax evasion, counterfeiting and infringement of intellectual property rights on the platform. With the development of Internet technology, it is more convenient for natural person online shops to register for business and tax, and to know their operating conditions, which provides conditions for creating a more level playing field.
All provide convenience for consumers.