Children are users of products, parents are buyers of products, and providers of opinions such as friends, neighbors and educational experts also have certain influence on product marketing. Therefore, in the process of planning and implementation, we should strive to let all three know, experience and recognize our products and eventually become the "spokespersons" of our products.

In the marketing process, avoid price comparison with other competitors, establish a professional and authoritative brand image, dig deep into the mid-to high-end target market, and stimulate the consumption desire of potential customers and marginal customers.

Achieve our marketing objectives in the following four ways:

1. Through the comprehensive publicity of various media, convey the product concept of the enterprise to the target customers, distinguish it from other competitors, and improve its popularity;

2. Improve the recognition of products by target customers through a series of promotion and experience activities;

3. Through integrated marketing with all kinds of related products, provide all-round supporting services for target customers, develop various enrollment channels and expand market share;

4. By holding or sponsoring a series of public welfare activities, we can gain word-of-mouth support, enhance the brand image of enterprises different from other brands, and improve their reputation and customer loyalty;

Promotion plan: based on the overall marketing strategy and combined with the analysis of market status, further refine and adjust the plan;

The first stage: pay attention to comprehensive and strong publicity and improve visibility.

The first step is to do a thorough investigation and understand the market.

The second step, comprehensive publicity, improve visibility.

The third step is to pay attention to targeted publicity.

The second stage: recruiting students through promotion and experience activities.

Activity plan: free experience class and lucky draw on the opening day.

The third stage: integrate marketing and expand market share.

The fourth stage: public relations marketing to improve reputation.