First of all, we should understand its three steps: product selling point; According to the target population, find the "pain point" that pokes people's hearts; Multi-dimensional material collection allows the theme of soft text to be displayed and visualized.

The specific points for attention of the official WeChat account S copywriting;

1, try to make all readers benefit from it.

On the reader's side, the content of the transaction is: as long as you make me feel interesting, I will continue reading. Therefore, we must always ask ourselves: Did I express it in the most primitive way? Did I make every effort to be brief? Did you keep my deal?

2. Pay attention to typesetting and combine long and short sentences.

I don't know why, but a copy with comfortable layout will be very comfortable to read. After writing the article, take a closer look at whether the layout is balanced. Are there any paragraphs that look too long or too heavy? Anyway, does the whole thing look attractive? Use long and short sentences, blank lines, etc. Relieve the visual fatigue caused by long articles.

You need to write an outline before writing.

Before writing, it is best to outline the logical arrangement of the article, so that the article will not go astray when written. Just like the composition test in middle school, teachers will also provide this skill to effectively deal with writing problems. At the same time, you can also find the corresponding material according to the outline, so you won't look for the material like a headless fly.

4. Double inspection is very important.

Errors, grammatical errors, improper use of punctuation marks, etc. are all taboos of the article. If one person can't find out, just two people or a group can come and help you find out. In short, it is to ensure that the article is foolproof before it is sent out.

5. Learn to read data

Although the article can be successfully pushed out, it does not mean that you have nothing to do. On the contrary, you need to check the reading data of the article, sum up your experience and provide reference for the next article writing. Or record the article data in the first quarter, analyze the article reading rate, find out the shortcomings, and provide the basis for setting the reading target in the next quarter.

6, usually need to accumulate their own material library.

Inspiration comes from life. In addition to always paying attention to the information of related industries, we also need to know the current news hotspots, and we also need a pair of observant eyes to do these accumulations well. Usually you have to have your own material library, whether it is in the form of a document or a network disk. What inspiration you have at ordinary times can also be written in the notebook you carry with you, and you can organize your own material library regularly to form a systematic knowledge system.

7. Understand and master a WeChat editor.

The editor of WeChat official account only has simple editing function, but also needs to search, copy and paste, which is not enough to support the editing and typesetting of a beautiful picture and text, which is time-consuming and laborious. With the help of a more perfect third-party editor (with many materials and powerful functions), the composition of articles can be more concise and refined, the reading experience of readers can be improved, time and effort can be saved, and more time can be reserved for editing content and dry goods.

You can try the micro-editing king, all the materials are free.

First, search for pictures, search for pictures on the whole network, no need to download, one-click placement, and Mito has both functions.

Second, by searching for articles, you can directly collect your favorite articles in the browser.

Third, search for music