1, inspect the brand franchise stores, and understand the brand service level from the franchisee's point of view. I believe that the brand service is not good, and franchisees will not say a good word.
2. Investigate the research and development ability and freshness of brand new products, which is the key aspect to be investigated, because whether the store can achieve long-term profit in the later stage of operation depends on the transformation of membership cards, and the success rate of membership card transformation depends on whether your products are rich and attractive.
3. Investigating brand direct stores, it is not necessary to open more direct stores to join brands, but it is just right to open two or three stores, which can not only sum up market operation experience, but also conduct market feedback tests in direct stores before new products go on the market. If you open direct stores in Wuhan, a big city, and Yiwu, a small third-and fourth-tier city, like the genius plan, you will have more experiences in different cities.
4. Investigate the activity planning ability, which is an effective means to enhance the stickiness of members and brand promotion.
5, institutional cooperation ability
Generally speaking, we must carefully examine the essential content and never be confused by appearances.