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How do preschool education enterprises export brands to break through the marketing dilemma?
I. Marketing channels

1, push: push in communities and hospitals with a radius of 5 kilometers.

2. WeChat group: Recruit new mothers to work part-time, and use the mother group as the publicity channel.

3, baby shop cooperation: for example, giving gifts in class.

Second, the marketing strategy

1. The main points on the leaflet can help the newborn mother solve the problem. For example, newborn health, less illness and improved intelligence.

2, free audition to send a good gift.

Third, psychological research.

1. Newborn mothers often don't know what to do when they encounter many problems. It is best to establish a communication platform with professional consultants. Play the role of trust and dependence.

2. Find some cute, healthy and smart babies to provide free training. When chatting, mothers will say whose children are really nice. When doing early education in * *, everyone has a herd mentality and subconscious thoughts implanted.