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Why do kindergartens lose money?
Looking at the market development, the main reasons are as follows:

China's preschool education lacks the training of 0-3-year-old children's education system, which leads to the lack of professionalism of employees. Most institutions still adopt the education system of 3-6 years old, and then extend the curriculum system, which leads to the teaching and learning not conforming to the characteristics of children at present, and leads to the confusion of the management teaching system.

Due to the limitation of its own operation, the early education transformation nursery project does not have much difficulty in enrolling students, but the blank of nursery system construction limits the development of enterprises. For example, there are more than 400 students in a large nursery, but under the strategy of enterprise expansion, due to the lack of system, it is impossible to standardize, and teachers do not know how to learn and adapt to future development.

Some small institutions will have more than two vacant periods each year, which requires these institutions to have some basic marketing capabilities to fill students in time. The role of these institutions is that there is no corresponding curriculum consultant position, which leads to the management cost of the vacant period, which lowers the annual profit index and causes losses.

There are also some child care centers that are not clear about the functional areas and functions, which makes the business model have major problems. Kindergarten has become a transitional product in the early stage of kindergarten, but I just think that it is to adapt children to kindergarten life, and the institution is not a professional and formal preschool education institution. At the same time, on the basis of existing enrollment, the truancy rate is high and the fee refund is serious.

Some relatively normal nursery institutions have problems such as low sensitivity of parents, which has plagued brand building. For example, when parents ask my baby what he has learned from you, the teacher can only use the words "children are just playing" to cover up the dilemma that there is no corresponding observation and evaluation system. Without the observation and evaluation system, there will be no display of educational ideas and achievements, and the brand will not be recognized in the hearts of customers.

Even some institutions have a serious idea of quick success and instant benefit, lack feelings for education, only pay attention to superficial courses, and don't know the importance of saving. I wonder what courses there are in the nursery. Just using luxurious decoration to make up for the lack of education is just a business mentality, not the sense of responsibility that an educational institution should have. Education is a long process, and slowing down is the basic factor for every child-rearing success. Education needs to be polished slowly, instead of looking at it with the mentality of eating fast food. A busy and noisy heart can't provide an opportunity to concentrate. How can you calm down and observe every child? If you don't know his children better than your parents, how can you gain their trust and recognize your educational philosophy?