The importance of early education is self-evident, but a baby can go out for four hours of early education classes at most a week, and at least 55 hours are spent at home. Using this time to complete family early education is undoubtedly a bigger market, making more families a growth field for children's abilities and a powerful engine for the development of online education.

My gym

Brand introduction: mygym is an early education brand which originated from abroad and is regarded as the representative organization of early education in the United States. In 2009, it opened its first store in China, which developed rapidly.

Features and advantages: mygym is characterized by early education courses and advanced facilities. With his professional experience in kinematics, sports, dance, gymnastics and other fields, he has developed a complete curriculum system and teaching equipment in line with children's nature, aiming at helping children build a strong body through structured courses once a week. Its playground is also very attractive.

Disadvantages: Direct introduction of foreign teaching materials, the education method is basically American, so there are differences in education methods. In addition, the participation of teachers is uneven, and there is no unified teaching standard, which leads to the fact that professional value and brand professionalism cannot be completely equated with their brand reputation.

Gymboree

Brand introduction: Gymboree is an early education brand from the United States, which ranks among the old brands in the national early education institutions list. It originated in America and started with children's wear. There are many branches in China with complete hardware facilities.

Features and advantages: Gymboree features a complete set of American teaching concepts and courses, and cultivates children's sentiment in music and art, especially in music education and music lessons. Due to the strong financial strength and complete hardware facilities, music education classes mainly rely on hardware and venue space, which is unmatched by other early education institutions. Music lessons are mainly about experiencing various musical styles.

Lack: too much emphasis on freedom, as a brand originated from the United States, bilingual teaching, so the teaching is mostly English. For most parents in China, the degree of participation is slightly poor, and the educational methods are quite different from those in China. It is more suitable for parents who return from overseas or have a good foreign language, and the motivation for curriculum renewal is insufficient. To meet the parents' escalating demand for early education, it is necessary to iterate the new curriculum.

BBunion

BBunion, absorbing the essence of Chinese and Western educational practice, following the early family education wisdom of Germany and Jews, and based on the classic scientific theory of cranial nerve development, jean piaget's cognitive development theory, Eric Holmberg Eriksson's personality development theory, abraham harold maslow's hierarchy of needs theory and Martin ·E·p· Seligman's positive psychology, has created a brand-new model of "teaching and playing" in China's early education industry with the core goal of building children's lifelong happiness and personality education. BBunion introduced textbooks and teaching AIDS from 39 countries, and developed a theme curriculum system suitable for the early physical and mental development of children of different ages in China according to the principle of age-appropriate development and combined with special professional teaching AIDS, which mainly includes four series: sensory, situational, sports and art.

BBunion fully advocates the combination of education of school, family and society, with five educational concepts centered on H-A-P-P-Y and 26 core qualities of "teaching parents to raise children", guiding children to learn to observe, discover, think, debate and compare in games, and cultivating children with firm will, happiness, all-round development and happiness ability. At present, BBunion stores have covered nearly 200 first-,second-and third-tier cities in 23 provinces, autonomous regions and municipalities directly under the Central Government. Our goal is that every three new members will have 65,438+0 word-of-mouth recommendations from parents of existing customers. May BBunion's high-quality, professional and scientific early education service enter more families and let more children bathe in the sunshine, grow up as a whole and live a happy life!

Aiying orient

Brand introduction: Oriental Baby is one of the earliest local early education institutions, with a considerable number of shops, which is comparable to red, yellow and blue among local early education institutions.

Features and advantages: there are many branches and wide coverage, and the course is covered from the beginning of pregnancy. The main courses are pregnancy courses, maternal and child courses, exploration courses, music courses and art courses. Its exploration course is basically similar to Gymboree's music education course, mainly using equipment to let children exercise and grow in the game, and the red, yellow and blue parent-child course is also basically the same content. Its music course is also a third-party course. Generally speaking, Oriental Baby and Red, Yellow and Blue have many similarities, belonging to the same type of early education institutions, but the fees are cheaper.

Missing: It is basically the same as missing red, yellow and blue. The environment is general, and the classroom lacks large-scale equipment and teaching AIDS. Third-party courses are widely used and have no obvious characteristics.

Red, yellow, blue.

Brand introduction: Red, yellow and blue are the earliest brands in local early education institutions. Formerly, it started as a flip-flop paradise, and then introduced the parent-child park project. At present, in addition to providing early education services, parent-child parks have been opened in various places, gradually becoming a large-scale comprehensive early childhood education enterprise.

Features and advantages: the single store size and number of stores in the Red, Yellow and Blue Parent-child Park are enough to compete with Gymboree. Although the hardware facilities are localized, they are rich enough to meet the needs of children. Red, yellow and blue have many early education courses, mainly parent-child courses, music courses, language courses and thinking courses. The main courses are in cooperation with other professional institutions, and the teaching system and tutorials are provided by third parties.

Lack: non-independent teaching, lack of its own characteristic courses, high dependence on other professional institutions in teaching, and lack of some important early education teaching AIDS. Now it is mainly distributed in second-and third-tier cities. The previous crisis events led to the decline of brand credibility.

Yuebaoyuan

Brand introduction: Like Gymboree and Jim, it is an early education brand from America.

Features and advantages: Yuebaoyuan pays attention to the cultivation of creativity and personality while fully developing the baby's potential. The curriculum is also very rich, and its animation teaching environment design is very distinctive. Pure American education characterized by creativity and personality development is its highlight.

Lack: Compared with foreign first-line brands entering China, Yuebaoyuan's brand influence is obviously smaller than other brands, which also leads to its inability to compare with Gymboree and other early education institutions in the scale of opening stores. It is still inconclusive about the role of pure American early education in China's educational environment.

philharmonic

Brand introduction: Philharmonic has nearly 100 professional preschool education centers in China. The scientific preschool education system combining independent research with overseas introduction integrates six series of courses on physical fitness, music, art, English, kitchen interest and water education, fully develops the eight potentials of 0-6-year-old babies, and introduces Kindermusik, the most famous international preschool music education course.

Features and advantages: Parents and children can fully enjoy the joy of each class, at the same time strengthen muscle strength, exercise whole body balance, promote whole brain coordination, improve agility, cultivate musical potential, give play to language ability, stimulate artistic creativity and achieve all-round growth from school-age courses.

Lack: Philharmonic is strong in music class, and other courses need to be strengthened.

New york International

Brand introduction: NYIC originated in new york, USA. Committed to providing high-quality early education core courses and early education services for children aged 0- 12 worldwide. Has a brand history of 16, and landed in China on 20 12. It is the only high-quality early education institution in China with the concept of "children's club".

Brand features: New York International Children's Club has eight classes, including fitness class, music class, art class, cooking class, ball game class, ballet class, street dance class, drama performance class and bilingual teaching, which are suitable for children aged 0- 12. Among all early education institutions, the courses for children are the richest and the longest. All the teaching materials and teaching AIDS are imported from the United States, with complete hardware facilities, clean and hygienic center environment, and its own curriculum research and development team, which is scientific and fast to update.

Qinqin kangaroo

Brand introduction: The kissing kangaroo was founded in Australia in its early years and is called Kindy as a baby abroad. Although I grew up in Australia, I basically belong to the category of American education.

Features and advantages: Qinqin Kangaroo, like Gym and Gym, is a chain brand from abroad. The environment and hardware are good, and all the courses are taught in English, with lively courses and flexible marketing.

Lack: Like foreign chain brands, it has natural defects, and the differences between kindergarten and primary education in China are hidden dangers that most parents can't see, because after all, not all families have the conditions to send their children to the United States for a complete education.

Combaby

Brand introduction: Baby Baby was founded in 2003, and Montessori education was first introduced to China. Its main business is to provide characteristic course training, children's parent-child games and early education courses for kindergartens across the country.

Features and advantages: Newbaby is based on Montessori's educational philosophy, with comprehensive early education courses, mainly including literacy, music, mathematics, games, quality education and so on. The early education system updated on 20 13 is also relatively perfect.

Lack: the management is a little negligent, and the teaching quality of each park is uneven.