As a native of Chaoshan, he is known as "the Jew of China", and Gao Ming is good at doing business. He said that there are four groups of immigrants in Guangdong: the first group came to the Pearl River Delta, which is relatively rich and grows whatever it grows. Although they depend on the sea, they live on agriculture; The second batch came to Chaoshan, which is not as rich as the Pearl River Delta and must make a living by fishing. The third group is Hakka. There is no land by the sea, so we have to go to the mountains. There are still a number of people staying inland. Therefore, in Guangdong's immigrant culture, each has its own characteristics and culture, among which Chaoshan people are the distinctive representatives, and they have formed their own unique personality in their long-term life.

The first bucket of gold was earned in the game industry.

1982 Gao Ming came to Guangzhou to start a business. He has been engaged in clothing business and video game trade. At the end of 1980s, Guangzhou became the distribution center of national fashion electronic products with its geographical and policy advantages. In large and small electronic shopping malls, video game products are almost the most profitable business. The game console takes "Little Overlord" as the leader, mixing and matching various products from COPY; Game software is mainly pirated goods, which are mixed and varied. "Making money by playing games", he started from the most popular video game machine at that time and soon became an influential game machine crocodile in China. At that time, almost all game booths were able to make money, and more and more businesses participated in speculation under the temptation of huge profits, and the competition was reckless. Gao Ming made a lot of money after several successful "traders". "My first bucket of gold started here," Gao Ming confessed. Smart and courageous, he made a lot of money, but also realized the huge business opportunities and the potential risks of acting as an agent for video game products. So when others were still making money crazily, he began to invest in factories and turned from trade to copying and producing game consoles. Guangzhou Panyu Gaoming Electronics Co., Ltd. was established to produce game machines. "As an entrepreneur, you must first have a concept of business opportunities and a high sensitivity to the market before you can do it. This is very important if you are not familiar with the market. If you can't see the future, do you dare to vote? This is very important. " Gao Ming summed up that mental journey with infinite emotion.

In the late 1980 s, the game console market, which was originally optimistic, became very difficult to replicate because of the stricter industrial management policy of the country, and Gaoming could only make other related products. He made an early education machine and an electronic consumer product for children to learn; I also worked as an "electronic pet", an electronic children's toy that was popular all over the country at that time; He also made a voice electronic watch for the Russian market. The electronic pets they produced can keep several at the same time, and they won the market with a little improvement. From Guangzhou to Shanghai, almost all of China is operated by Gaoming Company, and this capital chain has10 billion in it. However, when operating and producing other products, Gaoming never gave up his dream of game consoles. After several years of turmoil in shopping malls, especially the lack of stamina for reproduction, the development of enterprises has been seriously affected. When the enterprise was in crisis, Gaoming began to realize that the business he chose must be developed by himself and the market demand must be decided by himself, so as to lead the enterprise to occupy the market, especially the China market. So he started to form his own R&D team and began to develop his own products independently.

A born entrepreneur

Gao Ming is not a simple businessman, he is a natural entrepreneur with ambition and fighting spirit. Never stop until you reach your goal, and you will do whatever it takes to achieve it. As long as he sets foot in this industry, he will know as much as possible about its history and development prospects.

In just a few years, he realized the inestimable development prospect of the video game industry; We have also seen how many internationally renowned companies have entered the track of rapid development with the development of the game machine industry. Take Atari in America as an example. In 1970s, Atari began to develop video game machines, and in 1979, it launched the world's first video game machine with variable programs. After it was introduced to the market, it became popular for a while, and its sales reached 330 million dollars that year, making it a sought-after gift for Christmas. Sales rose to $464 million in the second year, reached $654.38 billion in the third year, and set a sales record of $3 billion in the fourth year. Nintendo of Japan came from behind.1In July, 983, Nintendo's third-generation home computer game machine came out. This system is very successful. It won the love of people of different ages and levels all over the world with high-quality game pictures, wonderful game content and low price, and shocked the whole toy industry. Sold more than half a million sets in two months. At this point, Nintendo became the world's largest video game company almost overnight.

Let "Daidaixing" become a respected world-class enterprise

In 2008, Daidaixing Company will launch a new generation of products with interactive game architecture. "This kind of handheld game is powerful, such as DV, DC, multimedia player, photo album and so on. The most important thing is a high-quality interactive game with independent intellectual property rights, which can be used as a TV interactive game machine or a handheld game machine. Many game functions are the crystallization of the company's research and development for more than ten years, and also the return of investment for more than ten years. One of the tasks we are doing now is to make the products more detailed. You have to be strong to have a chance to make rules. Now we are learning from the strong. " Gaoming is full of confidence in the future market prospects. "There are many similar products on the market, mainly Sony and Nintendo products. But their products are expensive and simple, and there are few comprehensive products like this. This thing is not only a game machine, but also a learning medium and tool. In the future, we will rely on programs to keep this machine moving forward. There are too many things to do, and the future investment will be even greater. " Gaoming is quite satisfied with the policy environment for developing the game industry in China in recent years. He said that investing in the game industry can't be done overnight with funds. What matters is talent. The National Information Technology Shortage Talents Training Engineering Office has designated game development and design talents as one of the top ten shortages. Many cities regard the game industry as a new development point. Panyu district government has identified Daidaixing as a key high-tech enterprise, and two projects, game engine and image processing, have also been supported by scientific and technological funds.