2. Learning theory, including link learning theory, whose representative theories include classical conditioned reflex, operational conditioned reflex and trial-and-error theory; Cognitive learning theory; Social learning theory and its application in advertising.
3. The meaning of memory and its three basic links: sensory memory, short-term memory and long-term memory.
4. What is forgetting? Forgetting the law; Reasons for forgetting (interference theory, regression theory, repression theory, extraction failure theory).
5. The ways for the audience to remember advertisements are as follows: the forms of advertisements are novel and unique; Advertising information is easy to understand; Repetition; The layout position of the advertisement; Advertising information should be concise and organized; Reduce information variation; Use multiple sensory organs to work at the same time to increase the effect of memory; Using language features to strengthen memory.
How to make the advertising effect better and screen offline? You can cast a star macro, collect real-time data through face recognition, analyze background big data, classify labels, and finally match the content to make the advertisement better.
How to understand the advertising effect? Advertisements are spread through the media to let target consumers know about products and buy them, but generally only through multiple channels. As for the purchase amount, the general media can't guarantee it!
How can we do a good job of advertising effect analysis and make the effect of online advertising better? In fact, it is not difficult to use tools. TopBox does a good job in advertising analysis.
How to make WeChat friends circle advertisements play a better role requires constant trial and error improvement, because it has different effects according to your delivery method, bid and your copy. This is the same principle as Baidu bidding. You need to constantly adjust your price, display and so on. As for the effect, there must be, but the biggest influencing factor is still in your own hands, and the effect depends on how you improve yourself.
How to make employees receive theoretical training better and make theoretical training more effective can take the effect of expansion+training, so that employees can learn to sum up and feel in team games, thus gradually exercising team consciousness and increasing their sense of belonging to the enterprise.
How to use the laws of memory to improve the effect of memory? After entering the university, with the gradual increase of courses and the improvement of content difficulty, students are required to memorize more and more content, which is more and more difficult. Because many students don't know how to memorize scientifically, their forgetfulness is particularly serious and they often can't remember. Therefore, they are deeply distressed by this. Many students doubt whether their memory is getting worse and worse, and whether the brain memory system is full.
In fact, psychological research shows that entering the university stage is the golden age of memory. At this time, the memory function is very active, the memory is very good, and the memory decline is very rare (unless it is affected by physical health problems). In addition, scientific experiments have proved that the memory storage capacity of a normal human brain is as high as ten 12- 15 bits (one information unit is called 1 bit). This figure shows that people's memory has amazing characteristics. For such a huge memory potential, the human brain has less than 10% of the brain memory storage capacity. How to fill it out?
In this case, why do you often have the phenomenon of "unable to remember"? The main reason is that there is no scientific memory and the potential of memory is not fully tapped to improve the effect of memory. So how to improve the effect of memory? I think there are several ways to do this.
First, remember on the basis of understanding.
This kind of memory is also called meaningful memory. Mainly through the understanding of materials, find out the essential relationship between them, causal relationship or the relationship between old and new knowledge and experience, and then remember, so that the memory effect will be much better than mechanical repetition. Experiments show that 10 function words memorized by monotonous and repetitive mechanical memory method can only recall 58% on average, while 10 content words mastered by meaning memory method can recall 8 1% on average. Meaningful memory is more effective than mechanical memory because it depends on the temporary contact system formed by people's past experience. Therefore, in order to improve the memory effect, we must first understand the content to be remembered, understand its various connections, and remember on the basis of profound understanding.
Second, according to the law of forgetting, scientifically arrange review.
Psychologist Ebbinghaus shows through experimental research that forgetting has the law of fast first and then slow, so according to this law, how to organize review effectively?
{1} Review in time. The most serious moment of forgetting is the initial time after memorizing, so it is very important to review in time, which can re-strengthen the memory traces that are about to disappear, become clear, and let the learned knowledge be continuously integrated into the knowledge system. In this way, strike while the iron is hot, before a lot of memory materials are forgotten. Otherwise, after a long time, a lot of memory materials have been forgotten, and then restoring them is almost equivalent to starting over. Psychological experiments also strongly confirm this point. Spitzer studied a text for two groups of subjects, and the students in group A reviewed it shortly after learning. After one day, group A retained 98% and group B retained 58%. After one week, group A retained 83% and group B retained 33%. Therefore, review should be timely, and the lessons of the day should be reviewed to keep pace with the times.
(2) The monotonous review method is easy to make people bored and bored. Diversified review can make people feel novel, promote the organic connection of all aspects and improve the memory effect. We should be good at understanding and retelling the same content from different angles and using different analytical methods, and mobilize as many senses as possible. For example, the review of the same word can be done by dictation, filling in the blanks, analyzing glyphs, making sentences, writing synonyms and antonyms. And you can read and write while reciting something.
In addition, the method of trying to recall can also be used to remember, because the purpose and task of trying to recall are more specific, which can enhance the excitement of cerebral cortex attention and leave a deep trace, and can find the difficulties of attaching importance to materials in time and concentrate on solving them. The experiment of psychologist Gates shows that; When 20% of the time is spent on reading and 80% on memory, the memory effect is the best.
(3) Reasonable arrangement and allocation of review time. This mainly means that under normal circumstances, the effect of decentralized review (divided into several times with a certain time interval) will be better than that of centralized review (materials that are reviewed continuously in a period of time). This is because centralized review is easy to inhibit the accumulation of cranial nerves, while decentralized review is easy to eliminate inhibition and consolidate.
The experiment of Shardakov, a psychologist in the former Soviet Union, also shows that in the process of studying natural science, within one semester, Class A will review 5 lessons and Class B will review 4 units with 5 lessons. The experimental results show that the test score of the latter is much higher than that of the former.
It can be seen that the review time should be allocated reasonably and cannot be concentrated together. The specific frequency, time and time interval should be determined according to the quantity, nature and age characteristics of materials.
(4) Systematize the review content. Review should pay attention to sorting and classifying according to the content of each part and the relationship between old and new knowledge, so as to make it systematic. By sorting out, the content of the review is compact, clear-headed, connecting the preceding with the following, interrelated and easier to remember. Otherwise, it will be chaotic and interfere with each other, and the memory effect will be greatly reduced.
Third, use sleep to help memory.
Psychological experiments have proved that sleep can reduce forgetting. American scholars Jenkins and Darienbach first conducted this research. They asked two subjects to memorize 10 meaningless syllables and recite them all at once. One night, let him sleep, and the other day, and move as usual after meeting the requirements. Therefore, the retention rate of the former is higher than the latter. Some recent experiments have also confirmed this. Sleep can reduce forgetfulness, because during sleep, the sensitivity of cerebral cortex to * * * signals is greatly reduced, the occurrence of posterior visual inhibition is reduced, and the interference to retention materials is eliminated or reduced, so the memory materials can remain intact. While awake and continuing to exercise, the brain constantly accepts all kinds of * * *, which will hinder or interfere with the maintenance of memory, thus affecting the effect of memory. But what needs to be pointed out here is that the help of sleep to memory refers to sleep after memory, not sleep before memory. According to research, sleeping before remembering will not only help you remember, but will greatly accelerate your forgetting. Exxon called it the "bedtime effect", and his experiments also proved this point, and there are many such examples in daily life. A person was woken up by the phone in the middle of the night, talked a few words, and woke up the next day may have forgotten all about the conversation. Therefore, we should cherish the golden memory time before going to bed at night, and we can put the main knowledge we learned during the day in our minds through movies to improve the memory effect. In addition, don't sleep before memory activities unless you can ensure that you have enough free time before waking up and remembering.
Fourth, master and apply scientific memory methods.
Practice has proved that mastering and applying scientific memory methods can greatly improve the memory effect. For example, when remembering the height of Mount Everest, think of it as "climbing and trying to climb"! {8848 km}; Mark the date of Marx's birth and death as "Marx climbed {18 18} up the mountain {1883}". Remember the English word "eye", which can be associated with the nose hook and eyes on both sides of the British. This is the application of "image memory method"; When remembering the words "Mo", "Mo", "Mo" and "Mo", we can remember that they all have the word "Mo" in common, but the difference lies in the radicals, and they also represent specific meanings: Mo type is associated with wood (mostly wood); Touch (hands-on) and hand contact; Witch refers to the ugly woman in ancient times, which is related to "female"; Steamed bread-steamed bread related to food (for eating), using the "feature memory method." For another example, when we remember the 24 solar terms, it is recorded as "Spring rain is sunny, summer is busy and summer is hot, autumn dew, autumn cold and frost fall, winter snow is raining, and winter is chilly", which is a memory method based on songs. In addition, a relatively new memory method-"chain shorthand" is introduced. Mainly to organize the content to be memorized into a closely related plot or system according to its various connections. For example, there are eight Lu Xun's works in junior high school, which can be sorted according to the writing year: Kong Yiji went back to his hometown because of a small incident, watched an unforgettable social drama, talked about the collapse of the Leifeng Tower on his way back, and visited Mr. Fujino from "Hundred Flowers" to "Three Ponds Reflecting the Moon" the next morning. He is visiting. It's much easier to remember
It can be seen that mastering and applying scientific memory methods is one of the important ways to improve the memory effect. In addition, to improve the effect of memory, we must maintain a good mental state. For example, we should concentrate, maintain abundant energy, and keep a quiet, comfortable and happy attitude. Otherwise, the mental state is poor and the mood is bad, and the effect of memory will be greatly reduced.
Which effect is better, SEM advertisement or DSP advertisement, can only say that each has its own advantages and disadvantages.
SEM is the most common promotion method at present, because it is an advertisement accurately pushed to users by search engines after users search. In a sense, this kind of advertising display is more accurate and the conversion rate is higher.
DSP is an information flow advertisement that has emerged in recent two years. Relying on the three clients of mobile phone Baidu, mobile phone post bar and mobile phone Baidu browser, the advertising form of push is carried out. This kind of advertisement display is very natural, and its display mode is pushed according to the user's historical search behavior. Therefore, it is also a more accurate advertising method.
Which effect is better depends on your industry first. Secondly, you can separate them all and judge which effect is better according to the transformation data. After judging, focus on one of the ways.
I am not an SEO expert or a marketing expert. I only share real and useful marketing experience.
I hope my answer can help you, and I hope it will be adopted. Thank you!
Good wishes!
How to check the effect of advertising? It is better to put advertisements than to buy advertisements.
All day long, advertisements worry that spending money for nothing will have no effect.
It is better to buy advertisements with practical effects.
After all, you know whether the money can be used to buy these advertisements!
Baidu, Soso, Google: You are the first!
How to improve the advertising effect, we need to adopt the correct method, and we can choose sky combined marketing software to do it, which is also relatively simple.