The roadshow contract was signed early in the morning. Therefore, there is no extra cost for the actors in the roadshow. Let me explain this first. (Of course, LeTV, the creator of underground distribution, has many new ways to play, making roadshows profitable. Once again, I would like to pay tribute to the groundbreaking publisher and President Huang. There are two serious publicity periods before the film is released. One is preheating, which starts two months before the default release date. One is the core announcement period, one month before the release date. The warm-up period can be simply understood as the publicity period, and more is the exposure and transmission of information. The purpose is to cover more people and let more viewers know about the existence of the film, and it is best to be interested in watching it. At this stage, the audience covered by the core publicity period is relatively wide, that is, it is best for everyone to know. The core period can be simply understood as the release period, that is, publishers in various cities begin to go to various theaters to put materials for activities, and give "humanistic care" to the film arranging managers of cinemas, and try to arrange films on the day of release and try to arrange them in prime time. This is almost a life-and-death release stage. This stage is relatively warm, and the distribution focuses on the target audience, such as the fan group of actors, the original fans of text stories, and the vertical fans of genre films. Simple understanding: all materials are piled up in kindergartens, communities and early education institutions for bears. Then scarce resources such as actor roadshows should naturally be placed at the end of this stage, that is, one or two days before and after the release.
The process is simple. Determine the roadshow actors, roadshow cities, roadshow sequence, roadshow content, roadshow studios, roadshow time of each studio (usually after the film is released) and roadshow specific activities. I won't go into details of some activities. Nothing more than signing posters, asking questions, and finally sending "barley" to local planning.
This is what the founders have to do, plan and determine a lot of content. As for actors, eat, drink, sleep well, show their best in roadshows, and promote them hard. Of course, there are a lot of gossip and personal identities of stars, and many non-roadshows can't be seen, so I won't write unless I answer the content.