Zhang Chi, the founder of Cheese Enlightenment, pointed out that the traditional early education center is influenced by factors such as store rent, objective distance and weather, and its price is relatively high, and the frequency of classes is also low, which is not suitable for children to exercise repeatedly, except for mixed-age classes with 6-8 students. As a supplement to the offline early education center, the curriculum arrangement of cheese enlightenment can arrange more personalized and scientific courses for children of different ages with a three-month cycle. A single course is between 50- 100 yuan, less than 1/3 of the offline early education center.
At the product level, what are the main products of cheese enlightenment? Live teacher's online live early education course? , to provide personalized early education services for families, with live interactive lectures by early education teachers, featuring interactive gamification courseware, and according to the differentiated characteristics of different children's growth and development, several boutique classes of 1 to 1 are launched to provide personalized, simple and convenient online early education services for families aged 0-4.
Compared with competing products that only communicate through camera, action and language, the interactive touch-screen gamification courseware of cheese enlightenment has unique advantages, and the class reservation system that can arrange the time independently can also increase the frequency of users' classes to more than twice a week.
It is reported that the cheese enlightenment was officially launched in March 2020, and the early education institutions were suspended under the epidemic. Cheese Enlightenment quickly expanded to China market in the United States, Canada, Japan, Britain, Australia and other countries. Considering the cross-time teaching, Cheese Enlightenment has specially set up night group teachers and customer service staff who adapt to different time zones, opened overseas payment accounts, and tailored Chinese picture book courses for overseas users. At present, Cheese Enlightenment has settled in 16 countries and regions, with nearly 10,000 paid users on the platform.
We have noticed this objective opportunity, and seized the demand of overseas Chinese for the environment of Chinese mother tongue early education, laid out online distribution channels in core countries, studied the needs of overseas users, and redesigned products in all directions. ? Founder Zhang Chi said.
Starting from 20021,with the good momentum of global promotion of live lessons, Cheese Enlightenment launched a new educational toy course for family education. What is this course based on? Toys in the family+video lessons? Mode, turn toys into teaching AIDS, and give them learning functions while retaining entertainment. The R&D team designed a toy system for children aged 0-4 to help parents solve the problem of what to play at different ages. The upcoming toy education curriculum system will allow children to play middle school and increase the fun of parent-child interaction. Will the lead investor, Good Boy Group, aim? Toy education? This development strategy has given comprehensive support in the promotion of the whole scene and user traffic.
Wang Haiye, vice president of Good Boy Group and chairman of Entrepreneurship Development Fund, said: There are more than 654.38 billion infants aged 0-6 in China, and the early education market has exceeded 200 billion yuan in 2065.438+09. However, it is difficult to meet the demand for early education in China market only by the way and efficiency of offline early education and the high unit price. We are interested in the research and development ability of cheese enlightenment to export high-quality early education products online. Good boy group has a membership system of over 10 million levels, hoping to help cheese enlightenment. ?
China Huijin Group believes that cheese enlightenment broke through the process from 0- 1 in six months, and even entered the markets of many countries around the world. Its product team has a professional understanding of infant scientific enlightenment, is extremely sensitive to key data indicators, and has mature experience in Internet operation. ?
The problem of financing solutions
1, for guidance.
Investors, especially angel investors, are often bosses in the industry or successful former entrepreneurs. They have the vision to choose projects and naturally have the ability to cultivate projects. Their professional advice on products and technology, or their experience and thinking on company management, business model and strategic direction are priceless to startups, far more important than money.
2, access to resources
Or take angel investors as an example. They have resources other than funds, including but not limited to government, media, talents, market channels and the channels for the next round of financing.
In order to support early projects, angel investors are often willing to provide these resources to entrepreneurs. In fact, many entrepreneurs choose employers based on these resources.
Step 3 get support
Even if angel investors don't provide guidance and resources to entrepreneurs, they still have their value, that is, endorsement. A famous investor voted for your project, which shows that your project has been recognized by a celebrity.
As long as investors are willing to disclose financing news, you will get a shining publicity point. Even if investors are unwilling to disclose information publicly, you can still use the investor's name as a strong guarantee in a small-scale conversation.
4, speed up
Perhaps its own funds are enough to support the steady development of the project, so is it possible to use double funds to make the project grow wildly? While you are still hesitating, your competitors may have adopted this strategy.