Policies were gradually standardized, and investment and financing were active 20 19.
From 2065438 to May 2009, the General Office of the State Council issued the Guiding Opinions on Promoting the Development of Care Services for Infants under 3 years old, which guided the development of early education industry at the national level for the first time. The "Opinions" put forward requirements for the establishment of a standard system for child care industry. It is predicted that the nursery industry will develop healthily and orderly under the guidance of national policies in the next five years.
From the field of investment and financing, from 20 13 to 20 19, the number of investment and financing cases and the amount of investment in the early education nursing industry in China showed an upward trend, especially after 20 17, capital poured into the early education industry on a large scale.
Benefiting from the introduction of the policy, 20 19 Capital pays more attention to the early education industry. 20 19 in the field of early education and baby-rearing, offline entity service organizations completed 15 investment and financing, with accumulated financing of about 450 million yuan.
The market scale continues to expand and the industry prospects are promising.
With the continuous improvement of national income, the upgrading of the consumption concept of a new generation of parents, the liberalization of family planning policy by the state, the continuous introduction of favorable policies for preschool education industry and the continuous expansion of preschool education market, China's preschool education industry has entered a stage of steady development.
From 20 10 to 20 19, the market size of early education industry in China increased year by year, with an average compound annual growth rate of15.44%; In 20 10, the market size of early education industry in China was only 62 billion yuan, in 20 17 it was19 billion yuan, and in 20 19 it reached about 250 billion yuan. In 2020, the market size of early education in China is expected to reach 290 billion yuan.
It is estimated that the number of children aged 0-6 in China will remain at around 1 100 million in the next few years. At present, there are about 98 million children aged 0-6 in China, and the average family expenditure on early education is 2600 yuan. It is expected to grow at an average annual rate of 5%. By 2025, the market size of early education for children aged 0-6 in China will be 328.4 billion yuan.
The market prospect is good. How is the domestic early education industry developing? See the strength of domestic early education brands from the top ten early education brands in 2020.
2020 Early Education Rankings No.65438 +0 Sports Baby
In 2008, Sports Baby was founded. Today, this brand, which started with early education, has developed into a comprehensive early education group. Sports Baby Education Group is committed to promoting the development of the whole industrial chain of early childhood education, and will build the group into a group enterprise integrating R&D, production, sales and service. Now it owns sub-brands such as GYMBABY Sports Baby Early Education, MOMYHOME Mommy, Teenstar Children and Vowel Animation, as well as family early education products (with PayPal).
Sports Baby is the deepest and most influential brand in the field of high-end early education, and it is also the largest early education brand with a single financing of over 100 million in the early education industry, which has been fully recognized by the capital market.
Sports baby early education advocates the educational concept of "combining Chinese and western" and introduces the international advanced early education concept for infants aged 0-6. After ten years of continuous research and development in China, combined with the characteristics of China babies and the educational environment with China characteristics, 17 courses including three characteristics and five systems have been developed, creating the most comprehensive and abundant age-specific curriculum system in the same industry; Sports baby's teaching AIDS and hardware facilities are world-class standards and high-end quality. Since 2008, it has won dozens of industry honors, and now there are hundreds of early education sub-centers in China.
Gymboree ranked second in the early education rankings in 2020.
Gymboree is an early education brand from America. 2065438+was acquired by ZEAVION Holdings in June 2006 for $65438+275 million. Gymboree adopts a set of American teaching concepts and courses, which are systematic and comprehensive. The main courses are music education, music and art, among which the main courses are music education and music lessons. For example, music education classes mainly rely on hardware and venue space; Music lessons are mainly about experiencing various musical styles. Gymboree is dominated by foreign brands, and its teachers are all local teachers in China. Teachers mainly graduated from foreign language colleges, and their English foundation is not bad.
As mentioned above, Gymboree's early education courses mainly include music education, music and art, with music education and music lessons as the main ones. According to Gymboree official website's data, Gymboree early education is mainly aimed at children aged 0 to 5, the longest course age is 6 months and the shortest is 3 months.
2020 Early Education Ranked No.3 My Gym
Mygym focuses on funny, art and music courses, emphasizing the "non-competitive" concept of early education. The advantages of mygym are high customer unit price and strong first-and second-tier markets, but the same problem is that the introduced courses lack updating iterations. China headquarters only has teaching and training departments but no teaching and research departments, and the actual focus is on large-scale physical education courses focusing on children's fitness and weight loss.
At present, mygym's course packaging, store management and franchisee management in to C are the objects that many early education brands are scrambling to imitate and learn. However, it remains to be seen whether parents in China are willing to continue to pay for the teaching content that is "inconsistent with quality and efficiency", whether mygym can win the position of shopping malls and huge marketing expenses with high rent, whether it can support the development in the next decade in the face of high labor costs, and whether it will realize the crisis and make new moves.