Any store will consider the problem of passenger flow from preparation to opening, unless you can't do business. From the location of the store to the promotion of the store. This problem can be said to be the key consideration for us to run any store. Let's give a simple example. The outfield performance is a typical example. In addition to the advertising effect, his role is to inject the traffic outside the store into the store in disguise. Let customers see your products and understand your products. There are many similar examples in the market. For example, when dealing with the backlog of goods in the warehouse, booths will be placed on the street, and the sales volume is very strong. Festivals, celebrations and other activities will be done in front of the store, and the performance will increase greatly. This is the influence of passenger flow on our turnover. It is undeniable that the passenger flow is about large, the performance is also high, and the passenger flow is about small, and the performance is even lower.

So how to increase passenger flow has become the focus of our current research. Traditional methods are familiar to peers in the market and understood by customers. Although it is not new, the effect is not so obvious because of the high cost and the decline in actual effect, and the change of customers (from customers to non-customers as children grow older).

Then we must put aside the traditional methods. Developing a new marketing model is relatively economical at present, and the effect is not compromised. And very good. Let me tell you this method. When you don't get this method, you will feel amazing. However, after seeing it, you will feel very ordinary, because you can do it through hard thinking and trying, but you didn't do it, I did it. Creativity becomes money, hehe ~ ~ ~

Before I say this plan, let me say a few questions to guide everyone's thinking. How to get customers to come to the door? What are the customers interested in? Our customers are not everyone, but prospective customers, who will soon become our customers' customers. One is pregnant and the other is a new mother. So what are these two types of people most interested in? Let's use our heads. I'm sure we'll think of it.

Another point is the requirements for shops and bosses.

1, your shop has good hardware as bedding.

There are enough people in your shop.

You have a cost of about 5000 yuan.

As operators, we all know that investment is risky or needs courage. We must do what we believe and stick to it.

Enter the text below:

Ways to increase passenger flow (small water type deeply rooted in people's hearts)

Title: Free training of nutrition and health for prenatal education.

Description: This plan belongs to the plan of doing things early, occupying the market early, taking root in people's hearts early and gaining good reputation early.

Validity: 0-3 months, and the longest is not more than 3 months, because the child is born three months later 100 days.

Required specific equipment site:

1. venue: if the photo studio is a building with sufficient space, congratulations, it doesn't cost money. 30- 100 square meter, which can be expanded according to development.

2. Personnel: a kindergarten teacher (the instructor can substitute for the class), a nutritionist, a prenatal education teacher and a preschool education teacher. These people can take temporary training and buy some books to tell their customers. Although books can be bought everywhere, 0.0 1% of people go back to read them, and even this ratio can't be reached. Personnel can be invited individually or transferred from the store, because this customer-oriented course can be held once a week, twice a week, or every day. It depends on your specific situation.

3, equipment, a table, n stools, depending on the number of people. A textbook,

4. A promotional sample, a poster and n discount cards.

5. Print a large number of posters and prepare the design scheme of newspaper advertisements.

6. Sample books and samples

7. We can educate children one by one and guide pregnant women to take pictures.

Planning steps:

1. Prepare materials such as site and equipment, and prepare personnel.

1, make a good schedule and give detailed lectures to ensure that each course lasts 15-30 days, because this time can form people's habits and make the brand deeply rooted in people's hearts.

2. Decorating the venue, that is, decorating, is actually putting up posters about prenatal education, children's education, nutrition and health, publicity samples of your store and preferential activities in your classroom.

3. Send a few staff to the pediatrics department of the hospital, or at the entrance of the hospital, epidemic prevention stations, kindergartens, and other places related to children, as well as places where many children gather, and distribute leaflets. Don't join the advertisement of the photo studio, just write the free training on paper, then the training content, registration phone number and address. Note that our potential customers will have a lot of things because they are special. Pregnant women and mothers are usually busy. We should tell them during the lecture that it will be effective if they are used to attending classes. If it's nothing important, try to come to class.

4. If the customer conditions are good, you can establish a network group to attract customers to join. We can only discuss early childhood education, but not children's photography, which is easy to cause confusion.

5. During the free training. Don't mention the children's photography in the studio. These prospective customers will look at the poster advertisements posted on the wall during the break, and they will also look at the sample books and samples you put on the booth. About 20 days is enough for him to approve your product. At the last minute of the training, let's talk about children's photography. But let's not advertise. Let's talk about childhood. Childhood is the best moment in everyone's life, and it is also the time when parents love their children the most. Everyone wants to keep his childhood and become a beautiful memory. Parents naturally attach great importance to this issue. These are all nonsense. Without these, there would be no children's photo studio. Second, we should talk about quality education and how important early childhood education is to children. Tell your customers that the foundation of quality education is to make children feel grateful to their parents when they grow up, and to let children feel their parents' love when teenagers enter adulthood, because children of this age are the most dangerous. They are also the most rebellious because they don't understand how difficult it is for their parents to raise them. If they join him, they will understand that if he is sensible, there will be no such problem. In order to achieve this goal, it is suggested that your clients arrange pregnant women photos, take photos of pregnant women and apply for membership cards for them. From one hundred days, they are your loyal customers, because our humanized service is reflected in training. We not only make money, but our value-added service far exceeds his consumption quota. The important role of maternity photos is to let children see how difficult it is for their mother to conceive her. Children in rural areas begin to take responsibility very early. Why? Because of the poor horse? Of course not, it's a question of education. Rural people are poor, so children are in their eyes from an early age and are educated by their parents to make their children succeed. It is not easy to understand life earlier, but there is only one child in the city, because his life is superior. His parents love him so much that they are never short of money, and his parents lack education in this field. Natural maturity is late.

6. After the training, students must issue membership cards and pregnant women photos discount cards, or the first photo discount card or the 100-day discount card. These discount cards can be combined into one, that is, the first-time consumption discount card. It is estimated that in the last class, these students will become your customers. More books should be set out in the last class, and it is best to move them all away. There is a store front desk waiting to explain to customers and hang up the latest discount posters. These questions are estimated that customers will take the initiative to ask how to take photos during the training process. When you send a membership card to customers, you should tell them that you are our life-long member and enjoy all the free services provided by our store, including free photos, free haircuts 100 days, free further study and so on.

7. Take photos with all your classmates and become friends from now on. The photo should be sent free of charge. Customers usually hang such photos at home, preferably bigger, and hang them if there is no place to put them. Let your customers remember you forever, and the photos should be titled: xxx infant knowledge training class.

8. The first issue was a complete success. Congratulations. These students will become your best, permanent and free advertising communicators, bring the most effective word-of-mouth propagandists and free salesmen, and the success rate is 100%.

1, the second phase is estimated to be full before the end of the first phase. Be careful, no matter how many times it expires, don't refuse to see customers. They are also happy to stand. Also be careful not to do pyramid schemes. Again, don't tell clients about photography and the studio except the last day of training. Customers will ask themselves. At this time, you can answer them or give them to the store reception desk.

2. In the whole training process, if you can bear hardships and are not afraid of being tired, you can find a sponsor, and you won't spend a penny on this plan. With the development of your training program, you can still earn considerable income. I'm here to tell you for free:

The method is:

A, find an agent or distributor of baby products, it is best to find an agent and tell them your training courses. If you are interested, you can provide souvenirs to customers for free. General agents have the strength and are willing to do so to improve their popularity. Every issue, you calculate, how effective this advertisement is. Pay attention, it must be a brand baby product. Or not to do it.

B. After a few sessions in your training course, you take your photos and list of each session and find an agent for baby products, telling them that they can post advertisements on the teachers. What's the price for a month? As long as the price is right and you are strong enough, he will give you money and free souvenirs.

C, other units can also cooperate, such as early education, sensory training, baby baths, etc. I am just giving an example. You can find more partners in this respect, and the more the better.

12, endless cycle training.

Cost calculation:

The first training definitely needs investment. Of course, you can go out and get sponsorship, which can make your expenses zero. You can do this training course with others, such as early education, sensory training, baby bathing and so on. And the cost will be shared equally and the income will be shared equally.

Venue: self-provided can be zero. If you rent temporarily, you'd better choose a high-rise building with convenient transportation and easy to find. The third floor is more suitable, and the price is not very expensive according to different regions, generally only 200-500 yuan a month. County-level cities are lower.

Personnel: It's completely free. A large bonus is enough.

Books, tables, chairs and blackboards: 500- 1000 yuan.

Printing fee: According to the calculation of color printing per 10,000 copies 16, 800 yuan is enough.

Newspaper advertising expenses: 2000-3000 yuan.

Other miscellaneous items: 100 yuan

The total cost of this planning is about 5000 yuan. You can find a partner from the beginning to share these costs.