Sunshine Baby Early Education Center, located on the 8th floor of Nanjing International Trade Center, has different courses and different prices. One quarter 12 shifts, price 1800 yuan. The average price of a 45-minute class is 150 yuan. Gymboree Early Education Center in Kidd Square is more expensive, and the price of each class is close to that of 200 yuan.
Early education teacher: only 30 days of training.
The reporter found an early education recruitment agency online, pretending to be a college student looking for a part-time job, and the staff's reply was surprising. The staff said that as long as they read the teaching materials and go through some training, they can arrange to go to some early education institutions, and there is no requirement for whether they have a teacher qualification certificate. The staff surnamed Chen of Sunshine Baby Early Education Center also told reporters that the early education teachers they hired only received professional training in the institution. "Of course, preschool education is better, and the foundation of learning is also fast, generally not more than one month." [detailed]
A summer social practice survey conducted by the Law School of Nanjing Normal University in August showed that the educational concept of early education institutions focusing on developing children's early potential was especially recognized by parents born in 1980s. Although most of them think that the cost of early education may be profiteering, more than 90% of young parents are still willing to "pay" for their children's early education. Where there is demand, there is a market. With the entry of more early education institutions, people can't help asking, will early church become a new profiteering industry again?
Price is not the only criterion for choosing early education.
In the past two years, under the strong stimulation of market demand, early education institutions in Nanjing have mushroomed. Relevant information shows that there are more than 0/00 early education institutions in Nanjing. In the investigation, the reporter found that there is little difference in the curriculum of early education centers, and the weekly class hours are basically 45 minutes, but the fees charged by different brands of early education institutions are quite different.
The business model is mostly franchise chain.
At present, preschool education has not been incorporated into the education system, and the early education institutions in the market are all operating in full accordance with the business model. In Nanjing, early education centers are basically franchise chain business models. In the past two years, the business opportunities in the early education market have attracted the attention of many investors, and the franchise stores of various brands in the Nanjing market are also expanding.
) "The market potential of early childhood education is huge, and a city like Nanjing may have a consumer market of 65.438+0.8 billion yuan". Yesterday, an insider engaged in preschool education revealed the market situation in the industry to reporters. According to its introduction, there are not many personalized preschool education in Nanjing, and the potential preschool education market is very large.
It is understood that the market scope of early childhood education is very wide, including early childhood education books, audio-visual products, educational software, parent-child paradise, parenting education websites and so on. And almost all of them are conducive to the intellectual development of children.
Zhang Xiaofeng, deputy director of the Institute of Multiple Intelligences, who is engaged in early childhood education software, told the reporter that the proportion of family education consumption in family consumption is increasing, from 52% of 1999 to 65.5% of 200 1, and each child's family spends more than 3,000 yuan on their children's education every year on average. Taking Nanjing's population of 6 million as an example, infants and young children account for at least 10%. According to this calculation, in the field of early childhood education, Nanjing has a consumer market of about1800 million yuan every year.
However, the reporter learned in the interview that there are very few institutions that can really provide personalized preschool education services, and preschool education products cannot be industrialized because of lack of personalization and serious imitation. For example, there are only three or four parent-child parks that provide personalized services to children, and only one is engaged in early childhood education software services.
It's violence. There are only a few preschool education centers, and the prices are ridiculously high.