The development of foreign TV stations is very good, and one of the signs is that the positioning and demand of each station are very clear. Even if all TV stations buy cartoons, each TV station has different requirements. For example, the BBC prefers something slightly different in form and more adventurous and interesting in content. French TV stations prefer animation suitable for multi-platform display, emphasizing entertainment rather than education. American Nick Children's Channel likes the typical "Aries" protagonist and talks a lot. These subtle differences in buying cartoons are actually based on the TV department's very understanding of its own positioning and audience preferences. I believe that when they buy cartoons, they have done enough user research.

Therefore, under such a clear user positioning, it is not too difficult to do early education animation. For example, Nick (Nickelodeon) TV network set up Nick Animation Studio (Nickelodeon)

Animation Studio has produced the most famous animations such as Spongebob and Dora the Explorer, among which Dora the Explorer has won many industry awards.

16 Emmy nomination.

The bilingual Dora the Explorer was welcomed by parents as soon as it was released. Needless to say, domestic parents have always loved learning animation in this language. In the United States, it also won the "Parents' Choice" award.

Disney English business has animated English teaching content, but obviously Disney English mainly serves its early education training class. Its educational animation content is mainly based on the huge animation IP database before Disney, and it does not need new image design to achieve two purposes of education and publicity.

Disney and Nick Rodin were fully prepared when they entered the field of early education. Since Dora, who loves adventure, was launched, more than 20 professional cultural and educational consultants have been engaged in relevant consulting work. They all chose Howard? Gardner's theory of multiple intelligences establishes the whole curriculum system, which can also explain the mainstream early education thought in the United States.

At the same time, Nick TV Network and Disney, a big media company, entered the early education animation, which not only expanded the audience, but also shared it. And more "scheming" have quietly planted the seeds of their own brands in the hearts of these children. It is found that children's understanding of brands is much earlier than people think. SIS International Research Company surveyed 2035 children and adults, and 53% of adults and 56% of teenagers used brands they remembered as children. Therefore, early education is definitely a value-added investment for companies with a large age span.