How many types of customers are there in kindergarten? Voluntary door-to-door, through publicity, parents introduced. We mainly talk about the second kind, publicity! How can kindergartens do publicity to find customers? Our kindergarten has won many students by the way of three-dimensional publicity.

1, Sky, refers to letting target customers know about kindergartens through various marketing activities.

2, the ground, refers to the enrollment through community activities, park visits, etc.

3, the sky+the ground is the most effective way to recruit students.

Sky's enrollment propaganda method

1, website

2. Baidu map

3.wechat

4. Weibo

5. Owners' Forum

6, community network (parent network, maternal and child network and other major websites)

7. SMS

8. Magazine advertisements

9. School bus advertisement

10, sunshade advertisement

1 1. Users who subscribe to children's illustrated magazine in surrounding communities.

Propaganda mode of ground enrollment

1, ground dispatching (community, park gate, children's playground, maternal and child hospital)

2. Cooperation and consultation between housing agencies

3. Cooperation between kindergartens and early education institutions (enrollment cooperation, activity cooperation, etc.). )

4. Cooperation in community health centers (mobile phone information, distribution of materials, posters, etc. )

5. Distribute leaflets in crowded places such as stations and subways.

6. Cooperate and negotiate with the property, and post the enrollment brochure.

7. Post publicity materials on the community bulletin board.

8. Community center garden activities (collecting school-age children's information)

9. Free parent-child experience class

10, expert public lecture series

All the above work has been done, and customer information will naturally get a lot!