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Liu Changyan, vice president of Jinan Federation of Industry and Commerce (Chamber of Commerce), founder of Baby Baby, and initiator of "One Yuan Love" charity activity. Won the honor of "Top Ten Female Entrepreneurs with Most Cultural Power in Shandong Province" and "Top Ten Innovative People with Influence in Jinan".
Founded in August 2007, Yingbeier is a professional maternal and child family service management organization, which integrates maternal and child family shopping, early education for parents and infant health management. Its headquarters is in Jinan, Shandong.
The company has Baby Belle Maternal and Infant Shopping Plaza, Happy Mommy Maternity Rehabilitation Center, Baby Swimming Center and Baby Souvenir Service Center. It is the largest, most comprehensive and professional mother-infant chain organization in Shandong Province.
Entrepreneurs, businessmen, lecturers, mothers, wives, friends ... There seems to be no suitable vocabulary to sum up this person who plays every role well. ...
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13 years ago, the maternal and child industry was not concerned. Mr Liu Changyan is a novice in this field.
In 2007, with five years of entrepreneurial experience, she decided to focus on the maternal and child industry, set up a baby mother mall, and used the method of "suicide expansion" to kill her way out, gradually achieving today's baby.
When it comes to "suicidal expansion", I think Liu Changyan always has a kind of stubbornness or stubbornness.
At that time, the maternal and child industry had not been taken seriously. Most of the maternity stores are lovers' shops of more than 40 square meters. Ms. Liu Changyan opened a 1200 square meter "Big Mac" in her first store. When you think she is upset, she has a more upset way: start opening more branches.
"If you don't expand the store quickly, you can't dilute the cost. The baby has no right to speak in the Jinan market."
This "suicide expansion" is very tough in the eyes of peers. With the cash flow support of pharmaceutical companies and training companies, Baobao has been expanding, opening one direct store after another at a loss, and continuously diluting logistics, inventory and labor costs.
In this way, with this "axis" momentum, Liu Changyan led his team to achieve today's baby.
According to statistics, up to now, there are nearly 100 chain stores, covering more than 0 cities in Shandong/kloc-0, with about1.2000 members.
Nielsen Jinan maternal and child market research report shows that among 300 maternal and child families, 85% are loyal members of Yingbeier. There are more than 400 suppliers cooperating with Yingbeier, covering more than 20 countries around the world.
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After walking through Qian Shan and reaching the top of the mountain, she is more willing to lower her mind and be a normal person.
She is not only an entrepreneur but also a philanthropist. Chang Yan Hope Primary School has been donated in Qinghai, and the "Baby Neighborhood" parent-child public welfare reading and "One Yuan Love" public welfare activities have been launched, and the "Baby Belle Public Welfare Fund" has been established.
She has always contributed to social welfare with her high sense of social responsibility and practical actions.
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"Women should pursue independence, but they can't ignore the care of their families and the education of their children. The career must be successful, but the family must be more complete. Being a woman cannot be biased. "
Facing the seesaw between family and career, Mr. Liu Changyan has a small coup to master the balance.
She said: "In the critical period of your career, you can focus more on your career. In the stable period of your career, you can focus more on your family and children. A successful career, harmonious husband and wife, successful children and good health are the ultimate goals for a woman to pursue happiness. "
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It is the tempering gained from experience and career that endows Ms. Liu Changyan with the unique sensitivity and delicacy as a woman, and also has the courage and courage similar to that of a man in charge of the overall situation.
Although Mr. Liu Changyan is an unparalleled leader in the interpersonal radius of many people, he is still unfocused and calm on his way forward. Just like a lotus flower, it blooms with gentle and elegant beauty in the shopping mall with swords and swords.