I am curious about his baby bus, which is free of charge, but makes the early education business a profit model of this scale. So, I checked this company.
Main characters:
Tang Guangyu, founder and CEO of Baby Bus, founder and legal representative of Fuzhou Zhiyong Information Technology Co., Ltd.
Director Wen Huisheng once founded Chen Zhi Education. Before that, I worked as an assistant to the principal in the future, assisting in the acquisition and private financing business. He also works as a project manager in Hejun Consulting Company, providing strategic consulting services for many listed companies and central enterprises. Graduated from China Renmin University Business School.
Business model:
First, it is highly targeted. "Content is the core of this industry. Education should be fair. Most of our content is provided free of charge. I hope more people can enjoy a fair educational environment. " Baby Bus, a content platform for children aged 0-6, is established on 20 10, which divides products according to age and knowledge points. At present, it is obvious that it is not only 0-6 years old. The practice of baby bus is to systematize the content according to the children's intellectual development map and what kind of content to give to children of any age. Combine the horizontal axis of age with the vertical axis of knowledge to create a product matrix: 0-6 years old is divided into six stages according to age, and the knowledge points belong to artistic creation, intellectual development, social etiquette, language training, living habits, cognitive encyclopedia and other fields. On the one hand, an APP or nursery rhymes or videos teach children knowledge or skills, with strong pertinence and distinct levels. Of course, it also takes up a lot of storage space on mobile phones or tablets, haha.
The second is to strengthen user stickiness by insisting on making original videos. "From the perspective of children's education, it is fun, good-looking and good-looking to provide the baby's main content products. The main carriers of the Internet era are mobile phones, tablets and smart TVs. Among the three attributes of "fun, good-looking and beautiful", mobile phones and tablets are more fun, and smart TVs are more beautiful and beautiful. " "We have more than 500 original children's songs with independent copyrights and hundreds of animations. The daily broadcast volume of video content with independent copyright is about 30 million, and the cumulative broadcast volume is 6 billion times. " Not only insist on fun, but also increase the exposure on major video platforms to ensure traffic. Now when the family turns on the TV, it's all songs and videos of the baby bus ~ ~ ~
The third is to achieve profitability by doing a good job in the traffic business in the field of early education: "We are not particularly anxious to achieve this in this way. We hope to choose more high-quality suppliers and partners, and * * * will do more long-term user service and category management around this IP image. " (1) traffic fee, accounting for the majority. In addition to pre-installation, downloading and other income sources, we also try to jointly develop and promote APP and upstream and downstream manufacturers in the industrial chain; (2) Brand advertising. It is mainly the income from customized services of big brands, such as customizing the title of "Baby Fashion Show app" with Uniqlo brand and integrating the scenes and habits of "Baby Love Health app" with Miaosile brand.
At present, Baby Bus APP has more than 200 million active independent users and more than 60 million monthly users. In this internet age where traffic is king, profits naturally come.