Recently, a director asked us such a question: What should we do if it is difficult for rural private kindergartens to enroll students?

This question is more representative. A few years ago, in order to make up for the shortage of teachers' resources and kindergarten degrees in rural or urban-rural fringe, the whole country vigorously promoted the development of inclusive kindergartens and public kindergartens. This situation has brought a more challenging situation to the survival of private kindergartens.

First, restore the specific situation.

This question is raised by a private kindergarten in rural Sichuan, where there are mainly left-behind children, and the number is not too much. There are 5 public kindergartens around this kindergarten (4 public parks+1 central park). Private kindergartens have no relevant subsidies and subsidies, so the charging level of private kindergartens is higher than that of surrounding public kindergartens, and the competition is fierce. In the local area, many parents choose to take their children to study in the county, and the teachers in the kindergarten itself are not very stable. These problems have caused the kindergarten to have few children and it is difficult to recruit students.

Second, the problem disassembly

First of all, the fact that enrollment is difficult to reflect is that the enrollment in the park is small and the transaction rate is low. Less turnover means less resources per park, that is, less students. Low turnover rate means that the demand matching is low, and the services provided by kindergartens can not meet or exceed the expectations of parents, resulting in low turnover rate of kindergartens entering the park. The overall situation reflects the serious adverse consequences of homogenization competition in kindergartens. In the same field, private kindergartens cannot provide better services to children and parents than public kindergartens, and compared with public kindergartens, private kindergartens are more expensive and have unstable teachers. In this case, kindergarten enrollment is inevitable.

Third, what should I do?

1. Content differentiation competition

Distinguish our services from public kindergartens. In practice, you must not use your own shortcomings to compete with others' strengths. This situation is called throwing eggs at stones. We want to do differentiated competition, we have what others don't; What others can do, we do better than others, and attack each other with our own strengths. This kind of competition will be valuable and bring us new students.

(1) low nursery

At present, the state stipulates that kindergartens can only recruit children aged 3-6. In this case, private kindergartens can consider whether they can accept children under 3 years old and do childcare-related services. Of course, as a rural kindergarten, we also need to consider the possibility that there are already elderly people in the family who are responsible for taking care of the children. Therefore, this method also needs to consider the local actual situation, as well as the educational purpose and significance given by our kindergarten in the process of implementing nursery services, and make a concrete analysis of whether it is feasible.

(2) Young convergence

In the feedback, many local parents may take their children to study in the county when they are older. In this case, parents may need some young services. It is very important for children to successfully complete the transition from kindergarten to primary school. There may be some shortcomings in the cultivation of children's knowledge and skills related to cohesion in public kindergartens. In this case, our kindergarten can consider bypassing the fixed age of 3-6 years old and carrying out related services for children over 5 years old.

(3) the transformation of teaching and training.

If we must do preschool education for 0-6 years old, private kindergartens can consider avoiding direct competition with public parks and transforming into teaching and training. For example, digital education, chess education, sensory education, early childhood education, foreign language education, art education, and other curriculum services that public kindergartens cannot do within the scope permitted by law. In order to compete with the park.

(4) Children's format

In addition to the above points, you can also consider whether you can change your direction and do other types of children's formats, such as children's swimming. Expand our services beyond children's education.

2. Location differentiation competition

If we consider the loss of local population through comprehensive, concrete and practical analysis; There are very few left-behind children, and public parks still cannot complete full-degree enrollment; Our kindergarten wants to transform into a high-end service, and the local consumption level can't afford the higher cost. Comprehensive evaluation shows that the overall local situation is not suitable for the development of private kindergartens. Faced with this situation, we need to consider stopping losses in time, closing kindergartens, or moving kindergartens to towns or other crowded areas.

What should be done specifically needs our kindergarten to evaluate according to the actual situation and comprehensive consideration. If the kindergarten can't continue to maintain the current problems, it needs to consider stopping loss in time, closing the park or moving. If kindergartens can continue to be maintained after evaluation, it is necessary to consider completing the differential adjustment between kindergartens and public kindergartens, whether it is the difference in service age or service content. This can help the park improve the enrollment turnover and turnover rate, and change the current enrollment dilemma.

The above is aimed at "What should I do if it is difficult to enroll students in rural private kindergartens?" All the answers to this question. If you have any other questions or doubts about kindergarten management, please leave a message or a private letter, and we will arrange professionals to help you answer them.