Press: Shandong University Press

Date of publication: June 2009

ISBN:97875607387 10

Format: 16

Pricing: RMB 68.00 1 Chapter: Overview of preschool education industry development 15

1. 1 preschool education industry overview 15

1. 1. 1 definition of industry and research scope 15

1. 1.2 Main contents of preschool education 15

1. 1.3 Basic nature of preschool education 19

1. 1.4 positioning analysis of preschool education industry 19

1.2 preschool education development curriculum 20

1.2. 1 preschool education establishment stage 20

1.2.2 Pre-school education social status establishment stage 20

1.2.3 The rapid development stage of preschool education 2 1

1.3 the significance of developing preschool education 22

1.3. 1 Significance to the development of human life 22

1.3.2 Significance to the construction of education system 22

1.3.3 Significance of promoting education equity and education balance 22

1.4 concept analysis of preschool education 23

1.4. 1 Montessori education 23

1.4.2 Multiple Intelligence Education 25

1.4.3 sensory integration education 27

1.4.4 Orff Music Education 28

1.4.5 parenting education 29

Chapter 2: Analysis of the development environment of preschool education industry in China 30 pages.

2. 1 industrial policy environment analysis 30

2. 1. 1 industry management system 30

2. 1.2 Industry Development Plan 3 1

(1) Outline of the National Medium-and Long-Term Education Reform and Development Plan (20 10-2020) 3 1

(2) The Twelfth Five-Year Plan for National Education Development, page 33.

2. 1.3 industrial policies, laws and regulations 34

(1) "Guidelines for Kindergarten Education (Trial)" 34

(2) "Guiding Opinions on the Reform and Development of Early Childhood Education" 34 pages

(3) "Regulations on the Administration of Kindergartens" 35 pages

(4) Regulations on Kindergarten Work, page 35

(5) "the State Council's decision on the reform and development of basic education" on page 35.

(6) "People's Republic of China (PRC) Private Education Promotion Law" 36 pages.

(7) Regulations on the Implementation of People's Republic of China (PRC) Private Education Promotion Law.

(8) National kindergarten principals' qualifications, responsibilities and work requirements (for Trial Implementation) 36 pages

(9) Notice on Strengthening the Management of Private Preschool Education Institutions 37

(10) "Some Opinions on the Current Development of Preschool Education" 37

2. 1.4 development trend of industrial policies 37

2.2 Industry Economic Environment Analysis 38

2.2. 1 China GDP growth analysis 38

2.2.2 CPI fluctuation analysis in China 39

2.2.3 Analysis of per capita income growth of residents 43

2.2.4 China Engel coefficient analysis 45

Urbanization in China 47

2.2.6 Analysis of Family Education Consumption Expenditure 48

2.3 Industry social environment analysis 50 pages

2.3. 1 population size of China 50

2.3.2 China population age structure 5 1

The birth rate in China is 52.

2.3.4 China population education structure 53

2.3.5 Population Employment in China 53

Chapter III: Analysis on the Development of International Preschool Education Industry (55 pages)

3. 1 International preschool education industry development 55

3. 1. 1 International preschool education industry overview 55

3. 1.2 international preschool education development strategy 58

(1) Education legislation

(2) Financial input 59

(3) Diversification of preschool education 60

(4) Kindergarten teachers 6 1

(5) preschool education exchange and cooperation

3. 1.3 development characteristics of international preschool education 62

3. 1.4 Enlightenment of the development of international preschool education to China 63

(1) The responsibility of the government in the development of preschool education

(2) Safeguard measures for the balanced development of preschool education

(3) Private preschool education management 64 pages

3.2 Analysis of the development of preschool education industry in various countries 65

3.2. 1 Analysis on the Development of Preschool Education in the United States 65

(1) Overview of preschool education development in the United States 65

(2) the goal of preschool education in the United States 65

(3) American preschool education legislation protection 66 pages

(4) American preschool education investors 67

(5) American preschool education curriculum 68

(6) American youth convergence experience 69

3.2.2 French preschool education industry development analysis 69

(1) The development of preschool education in France 69

(2) The goal of preschool education in France 70

(3) The nature of preschool education in France and its financial commitment 70

(4) The function and curriculum of French kindergartens 70

(5) The orientation and training of French preschool teachers 70

(6) Legal guarantee of preschool education in France 7 1

(7) French youth convergence experience 7 1

3.2.3 German preschool education development analysis 72

(1) Overview of preschool education development in Germany 72

(2) The goal of preschool education in Germany 73

(3) German pre-school education legislative guarantee 73

(4) German preschool education institutions model 74

(5) German preschool education course 76 pages.

(6) German youth convergence experience 77

3.2.4 Analysis of the Development of Preschool Education in Japan 77

(1) Overview of preschool education development in Japan 77

(2) The goal of preschool education in Japan 79

(3) The form of preschool education in Japan 79

(4) Japanese kindergarten system 80

(5) Japan's preschool education environment and facilities 80

(6) Japan's young convergence experience 80

3.2.5 New Zealand preschool education development analysis 8 1

(1) Overview of preschool education development in New Zealand 8 1

(2) The goal of preschool education in New Zealand is 8 1.

(3) New Zealand preschool education institution model 82

(4) New Zealand preschool education curriculum 83

(5) New Zealand pre-school teacher training 84

(6) New Zealand youth integration experience 84

3.2.6 Analysis on the Development of Preschool Education in Australia 85

(1) Overview of preschool education development in Australia 85

(2) The goal of preschool education in Australia 85

(3) Australian preschool education institution model 86

(4) Australian preschool education curriculum 88

(5) Australia's early childhood education quality assurance system 89

(6) Australian youth convergence experience 92

Chapter IV: Analysis on the development of preschool education industry in China.

4. 1 China preschool education industry development 93

4. 1. 1 Overview of the development of preschool education industry in China 93

4. 1.2 Analysis of the Development Motivation of China Preschool Education Industry 94

4. 1.3 Analysis of preschool education model in China 94

(1) Education Bureau Office 94

(2) Private 95

(3) collective office 95

(4) Other departments do 95

4. 1.4 Comparison of preschool education development between China and foreign countries 95

(1) Admission Rate Comparison 95

(2) Comparison of preschool education funds 96

(3) Comparison of preschool teachers 97

4.2 China preschool education development scale 98

4.2. 1 Statistics on the number of preschool education schools 99

4.2.2 Preschool teachers 99

4.2.3 Pre-school Education Infrastructure Construction 100

4.2.4 Kindergarten Attendance Statistics 100

4.2.5 preschool education enrollment rate 10 1

4.2.6 Number of preschool students by age 10 1

4.3 China preschool education industry business model analysis 102

4.3. 1 Main business model of preschool education industry in China 102

(1) Franchise Chain Mode 102

(2) Kindergarten-parent-child park mode 102

(3) Infant Community Health Early Education Center Model 102.

4.3.2 Comparison of three business models 102

(1) From the beginning 102.

(2) 103 comes from the profit model.

(3) From the service features 103.

4.4 China preschool education industry competition analysis 104

4.4. 1 preschool education competition form 104

(1) Price Competition 104

(2) Environmental Competition 104

(3) Teaching Ability Competition 104

(4) Service Competition 104

(5) Brand and Working Years Competition 104

4.4.2 Brand Competition in Preschool Education Market 104

4.4.3 Cultural differences make it difficult to localize foreign preschool education brands 105.

4.5 Analysis of Preschool Teachers 106

4.5. 1 Status of preschool teachers 106

(1) Urban and Rural Distribution of Preschool Teachers 106

(2) The gender structure of preschool teachers is 107.

(3) Education level of preschool teachers 107.

(4) The degree of specialization of preschool teachers is 108.

4.5.2 Demand Analysis of Preschool Teachers 108

4.5.3 Current situation of preschool teacher training 109

4.6 Consumer Market Survey of Early Education Training Institutions 109

4.6. 1 market analysis of early education training 109

4.6.2 Market research on the credibility of early education institutions 1 1 1

(1) Brand share of early education institutions11/

(2) Factors affecting the credibility of early education institutions 1 13

4.6.3 Market survey on the reputation of training institutions 1 13

(1) Brand share of training institutions 1 13

(2) Factors affecting the credibility of training institutions 1 15

4.6.4 Consumer's Behavior Preference for Early Education 1 16

4.6.5 Factors of selecting early education training institutions 1 18

4.6.6 Selected training courses 120

4.6.7 Obtaining parenting knowledge 122

Chapter 5: Analysis on the Development of Key Areas of Preschool Education Industry 123

5. 1 Analysis on the Income and Expenditure of Preschool Education in National Key Areas 123

5. 1. 1 preschool education expenditure analysis +023

5. 1.2 Analysis of preschool education funds and income 123

5.2 Beijing preschool education development analysis 124

5.2. 1 Environmental factors of preschool education development in Beijing 124

(1) economic development 124

(2) Residents' income 125

(3) Population structure 125

(4) Household consumption 127

5.2.2 Beijing preschool education funds revenue and expenditure 127

5.2.3 Development Status of Preschool Education in Beijing 128

5.2.4 Beijing preschool education competition pattern 129

5.2.5 Beijing kindergarten fees 13 1

5.2.6 The kindergarten gap in Beijing is estimated to be 132.

5.2.7 Beijing Preschool Education Development Plan 133

5.3 Shanghai preschool education development analysis 135

5.3. 1 environmental factors of preschool education development in Shanghai 135

(1) economic development 135

(2) Residents' income 136

(3) Population structure 136

(4) Household consumption 138

5.3.2 Shanghai preschool education funds revenue and expenditure 138

5.3.3 Shanghai preschool education development status 139

5.3.4 Shanghai preschool education competition pattern 140

5.3.5 Shanghai preschool education development model 142

5.3.6 Shanghai Kindergarten Fees 142

5.3.7 The gap of kindergartens in Shanghai is estimated to be 143.

5.3.8 Shanghai Preschool Education Development Plan 144

5.4 Analysis on the Development of Preschool Education in Guangdong Province 146

5.4. 1 environmental factors of preschool education development in Guangdong province 146

(1) economic development 146

(2) Residents' income 146

(3) Population structure 148

(4) Household consumption 150

5.4.2 Guangdong province preschool education funds revenue and expenditure 150.

5.4.3 Current situation of preschool education in Guangdong Province 15 1

5.4.4 Competition Pattern of Preschool Education in Guangdong Province 152

5.4.5 Guangdong kindergarten fees 152

5.4.6 The kindergarten gap in Guangdong Province is estimated to be 153.

5.4.7 Guangdong Preschool Education Development Plan 154

5.5 Analysis on the Development of Preschool Education in Zhejiang Province 156

5.5. 1 environmental factors of preschool education development in Zhejiang province 156

(1) economic development 156

(2) Residents' income 157

(3) Population structure 158

(4) Household consumption 159

5.5.2 Expenditure on preschool education in Zhejiang Province 160

5.5.3 Development Status of Preschool Education in Zhejiang Province 160

5.5.4 Zhejiang preschool education competition pattern 16 1

5.5.5 kindergarten fees in Zhejiang province 162

5.5.6 The kindergarten gap in Zhejiang Province is estimated to be 163.

5.5.7 Zhejiang Preschool Education Development Plan 163

5.6 Analysis on the Development of Preschool Education in Jiangsu Province 165

5.6. 1 Environmental factors of preschool education development in Jiangsu Province 165

(1) economic development 165

(2) Residents' income 166

(3) Population structure 167

(4) Household consumption 169

5.6.2 Preschool Education Expenditure in Jiangsu Province 169

5.6.3 Development Status of Preschool Education in Jiangsu Province 170

5.6.4 Jiangsu preschool education competition pattern 17 1

5.6.5 kindergarten fees in Jiangsu province 17 1

5.6.6 The kindergarten gap in Jiangsu Province is estimated to be 173.

5.6.7 Development Plan of Preschool Education in Jiangsu Province 173

5.7 Analysis on the Development of Preschool Education in Fujian Province 177

5.7. 1 Environmental factors of preschool education development in Fujian Province 177

(1) economic development 177

(2) Residents' income 178

(3) Population structure 179

(4) Household consumption 18 1

5.7.2 Expenditure on Preschool Education in Fujian Province 182

5.7.3 Development Status of Pre-school Education in Fujian Province 182

5.7.4 Pre-school Education Competition Pattern in Fujian Province 183

5.7.5 kindergarten fees in Fujian province 184

5.7.6 The kindergarten gap in Fujian Province is estimated to be 186.

5.7.7 Fujian Preschool Education Development Plan 187

5.8 Analysis on the Development of Preschool Education in Shandong Province 190

5.8. 1 Environmental factors of preschool education development in Shandong Province 190

(1) economic development 190

(2) Residents' income 190

(3) Population structure 192

(4) Household consumption 193

5.8.2 Expenditure on preschool education in Shandong Province 194

5.8.3 Development Status of Pre-school Education in Shandong Province 194

5.8.4 Competition Pattern of Pre-school Education in Shandong Province 195

5.8.5 kindergarten fees in Shandong province 196

5.8.6 The kindergarten gap in Shandong Province is estimated to be 196.

5.8.7 Shandong Preschool Education Development Plan 196

5.9 Sichuan preschool education development analysis 20 1

5.9. 1 Environmental factors of preschool education development in Sichuan Province 20 1

(1) Economic Development 20 1

(2) The income of residents is 20 1.

(3) Population structure 20 1

(4) Household consumption

5.9.2 Sichuan preschool education funds revenue and expenditure 203

5.9.3 Development of Preschool Education in Sichuan Province 204

5.9.4 Sichuan preschool education competition pattern 204

5.9.5 Kindergarten fees in Sichuan Province 205

5.9.6 The kindergarten gap in Sichuan Province is estimated to be 205.

5.9.7 Sichuan Province Preschool Education Development Plan 206

5. 10 Analysis on the Development of Preschool Education in Yunnan Province 2 17

5. 10. 1 environmental factors of preschool education development in Yunnan province 17

(1) Economic Development 2 17

(2) Residents' income is 2 18.

(3) Population structure 2 19

(4) The consumption of residents is 22 1

5. 10.2 preschool education expenditure in Yunnan province 22 1

5. 10.3 Development of preschool education in Yunnan Province 222

5. 10.4 Competition pattern of preschool education in Yunnan Province 223

5. 10.5 kindergarten fees in Yunnan Province 223

5. 10.6 kindergarten gap estimation in Yunnan province 223.

5. 10.7 Yunnan province preschool education development plan 223

5. 1 1 Analysis on the Development of Preschool Education in Liaoning Province 226

5. 1 1. 1 Environmental factors of preschool education development in Liaoning Province 226

(1) Economic development

(2) Residents' income

(3) Population structure

(4) Household consumption 229

5. 1 1.2 Liaoning province preschool education funds revenue and expenditure 229

5. 1 1.3 Development Status of Preschool Education in Liaoning Province 230

5. 1 1.4 Liaoning province preschool education competition pattern 230

5. 1 1.5 kindergarten fees in Liaoning province 23 1

5. 1 1.6 The kindergarten gap in Liaoning Province is expected to be 23 1.

5. 1 1.7 Liaoning province preschool education development plan 232

5. 12 Dalian preschool education development analysis 233

5. 12. 1 Dalian preschool education development environmental factors 233

(1) economic development 233

(2) Residents' income

(3) Population structure

(4) Household consumption 236

5. 12.2 Dalian preschool education funds revenue and expenditure 236

5. 12.3 Dalian preschool education development status quo 237

5. 12.4 Dalian preschool education competition pattern 238

5. 12.5 Dalian kindergarten fee 238

5. 12.6 Dalian kindergarten gap is expected to be 239.

5. 12.7 Dalian preschool education development plan 239

Chapter VI: Analysis on the Development of Private Preschool Education in China 24 1

6. 1 Analysis on the Development of Private Preschool Education in China, China; 24 1

6. 1. 1 Overview of the development of private preschool education in China China.241

6. 1.2 The position of private preschool education in preschool education 24 1

6. 1.3 Analysis of regional development of private preschool education 242

6. 1.4 Analysis of competitive advantage of private preschool education institutions 243

6.2 China private preschool education development scale 244

6.2. 1 Number and proportion of private kindergartens 244

6.2.2 Number and proportion of teachers and staff in private kindergartens 244

6.2.3 Number and proportion of private kindergartens in the park 245

6.3 China private preschool education development bottlenecks and strategies 245

6.3. 1 the bottleneck of the development of private education in China 245

(1) Fund 246

(2) Charge 246

(3) Teachers

④ Brand 246

6.3.2 China private preschool education development strategy 246 pages.

6.4 China private preschool education development trend and prospect 248

6.4. 1 Development Trend of Private Preschool Education in China 248

6.4.2 Development Prospect of Private Preschool Education in China 25 1

Chapter 7: Analysis of key enterprises in preschool education industry in China, 252 pages.

7. 1 Analysis of the General Situation of Preschool Education Enterprises in China 252

7.2 China preschool education industry key enterprise management analysis 253

7.2. 1 Business Analysis of Beijing R, R, B and L Children's Education Technology Development Co., Ltd.253

(1) enterprise development profile analysis 253

(2) Business analysis, page 253

(3) Analysis of Enterprise Operation Mode 253

(4) Analysis of enterprise curriculum system on page 255.

(5) Enterprise Education Network Layout 256

(6) Analysis of enterprise teachers' strength, page 256

(7) the advantages and disadvantages of enterprise operation analysis on page 256

(8) Analysis of the latest development trend of enterprises (257)

7.2.2 Shandong Weibao Educational Institutions Operation Analysis 257

(1) enterprise development profile analysis 257

(2) Business analysis, page 258

(3) Analysis of Enterprise Operation Mode 258

(4) Analysis of enterprise curriculum system on page 258.

(5) Enterprise Education Network Layout 259

(6) Analysis of enterprise teachers' strength 260

(7) Analysis of advantages and disadvantages of enterprise operation 260

7.2.3 Beijing Jinbao International Kindergarten Management Analysis 260

(1) enterprise development profile analysis 260

(2) Analysis of enterprise operation mode, page 260

(3) Analysis of enterprise curriculum system +0.

(4) Analysis of enterprise teachers' strength 263

(5) Analysis of the advantages and disadvantages of enterprise management 263

(6) Analysis of the latest development trend of enterprises (263)

7.2.4 Century Only Kindergarten Management Analysis 263

(1) enterprise development profile analysis 263

(2) Analysis of enterprise operation mode, page 264

(3) Analysis of enterprise curriculum system on page 264

(4) Enterprise Education Network Layout 264

(5) Analysis of enterprise teachers on page 264

(6) Analysis of advantages and disadvantages of enterprise operation 265

(7) Analysis of the latest development trend of enterprises 265

7.2.5 Henan Qiyuan Education Group Management Analysis 265

(1) enterprise development profile analysis 265

(2) Analysis of enterprise operation mode, page 266

(3) Analysis of enterprise curriculum system on page 266

(4) Enterprise Education Network Layout 266

(5) the advantages and disadvantages of enterprise management analysis on page 266.

..... and 28 other companies have analyzed it.

Chapter 8: Management Analysis of Preschool Education Institutions in China, 347 pages.

8. 1 Overview of the management of preschool education institutions 347

8. 1. 1 theoretical basis of preschool education institution management 347

8. 1.2 management principles of preschool education institutions 348

8. 1.3 Measures for the Administration of Preschool Education Institutions 349

8.2 Private preschool education institutions management analysis 354

8.2. 1 Management Mode Creation 354

8.2.2 Characteristic Orientation of Running a Garden 355

8.2.3 Creating Characteristic Garden Culture 356

8.2.4 Pay attention to developing characteristics, 357

8.2.5 Guiding Principles of Operation and Management 358

8.3 Pre-school education institutions core competitiveness analysis 359 pages

8.3. 1 Overview of kindergarten core competitiveness 359

8.3.2 The connotation of kindergarten's core competitiveness 359

8.3.3 Variability of kindergarten core competitiveness 360

8.3.4 Construction of Kindergarten Core Competitiveness 36 1

8.4 Pre-school education institutions marketing strategy analysis on page 364

8.4. 1 Market Positioning of Marketing Strategy 364

8.4.2 Marketing Strategies of Teachers' Groups 364

8.4.3 Marketing Strategy of Self-presentation 364

8.4.4 Commitment Marketing Strategy 365

8.4.5 Experience marketing tactics 365

8.4.6 Marketing Strategy of Personalized Service365

Chapter 9: Analysis of Investment and Financing of Preschool Education Industry 367

9. 1 Analysis of the investment model of preschool education industry 367

9. 1. 1 private capital investment 367

9. 1.2 listing financing 367

9. 1.3 Brand preschool institutions and real estate "marriage" 368

9.2 Analysis of investment characteristics of preschool education industry 369

9.2. 1 Industry Market Access 369

(1) Qualification 369

(2) Service places 369

(3) Service personnel

(4) Approval Authority 37 1

(5) Education expenses 37 1

9.2.2 Industry Profit Model Analysis 37 1

9.2.3 Industry Profitability Factor Analysis 372

9.3 China preschool education industry investment risk analysis 372

9.3. 1 policy risk 372

Financial risk 372

Brand risk 373

9.3.4 Teaching quality risk 373

9.3.5 Expansion risk 373

Other risks 373

9.4 China preschool education industry investment analysis 373

9.4. 1 Analysis of investment status of preschool education industry 373

9.4.2 Preschool Education Industry Development Prospect Analysis 374

9.4.3 preschool education industry investment trend analysis 375