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Early education price reminder
In my opinion, the deposit expansion model can only be regarded as a marketing tool, not a consumption trap.

Deposit inflation means that you pay a deposit in the early stage of commodity pre-sale, and the deposit will be multiplied by a certain coefficient to deduct the price of the commodity. For example, the original price of the goods you like is 1000 yuan, and you pay a down payment of 1000 yuan, so you need to pay the final payment. In 800 yuan, the actual discount of the goods is 1000 yuan.

Tmall's down payment strategy is to pay the final payment on the same day after the down payment, otherwise the down payment will not be refunded. Tmall also clearly stated the deposit non-refundable clause on the pre-sale page. At the same time, when submitting an order, you need to indicate that you agree to pay the deposit, which will not be refunded. Consumers are willing to buy and sell in an informed way, so it is not a consumption trap.

However, it should be noted that the conditions for the return of different goods after sale are different. Even if there is no reason to return them for 7 days, the deposit may not be refunded. In the past, some buyers have encountered such problems. When I bought clothes, I thought they were fakes and asked the seller to return them. As a result, only the final payment was refunded, and the deposit was not refunded. The reason is that the deposit is not refundable when the deposit order is placed, and it is necessary to consult the merchant to understand the refund of the deposit when paying.

This method is more to ensure the interests of sellers. Through down payment, the seller can know how many people really want to buy my goods, so as to prepare enough goods in advance, which can also effectively prevent the evasion of orders, and at the same time create the feeling that strange goods can live in, so that consumers are willing to pay the bill.

Therefore, be careful when taking money from your pocket. After all, the money you took out is not your own.