Recently, the brand influence list of China early education industry in 2020 1 quarter selected by authoritative data institutions was released.
The specific list is as follows:
At present, the early education market in China is in the period of coexistence of local brands and international brands, and the brand strategic positioning is different. Judging from this year's data, among the top ten early education brands in China, mygym, BBunion and Gymboree have the strongest influence and are in the first camp; Qiao Hu, New Yorker International Children's Club, Building Block Baby and Yuebaoyuan are in the second camp, and the brands are deadlocked; Oriental Baby, Red, Yellow and Blue, and Wanda Baby King are in the third camp.
1 quarter, because all brands are under the epidemic situation, according to the analysis of the list, online early education brands have been laid out in advance, and their rankings have risen significantly, such as BBunion, Qiao Hu, New Yorker International Children's Club and so on. 20 19, online brands are gradually laid out, which is basically the same as last year, such as mygym, building block baby, etc. The brands that are greatly affected by the epidemic are those that are not well prepared online, and their rankings have declined, including Gymboree, Yuebaoyuan, Aiying, Red, Yellow and Blue.
In 2020 1 quarter, what are the voices about the influence of various brands? The following is a brief list of the top three brands on the list.
My gym
On October 30th, 65438/kloc-0, mygym donated 2 million yuan to Wuhan Charity Federation.
In the same period, mygym launched the "mygym Online" paid project;
At the beginning of February, mygym sent "N95" class to fight the epidemic;
In mid-February, mygym and Dr. Chun Yu launched an online free clinic service;
BBunion
abstract
BBunion focuses on the personality education of infants aged 0-3 years, establishes "633 personality building system" and "teaching and playing mode", takes the "Multidimensional Sensory Course" authorized by Germany as the teaching highlight, advocates the combination of school, family and society, guides children to learn to observe, discover, think, debate and compare in games, and cultivates children with firm will, happiness, all-round development and happiness ability.
About BBunion
As a leading brand of sex education for 0-3 years old, BBunion International Early Education focuses on continuously exploring and analyzing the needs of families aged 0-3 years old. The course is based on the scientific theory of cranial nerve development, jean piaget's cognitive development theory, Eric Holmberg Eriksson's personality development theory, abraham harold maslow's hierarchy of needs development theory, and Martin ·e·p· Slieman's positive psychology. It focuses on personality education for 0-3 years old, integrates German educational methods, and takes "multi-dimensional senses" authorized by Germany as the teaching highlight. Combining the educational concept of "Trinity Education" originally created by BBunion with children's diversified growth needs, we will create a space for children to effectively "play" to stimulate brain development, and then learn independently and inspire thinking ability, and create an environment that conforms to children's physiological and psychological characteristics. Cultivate children's perseverance, happiness, all-round development, IQ, EQ, FQ and happiness.
Gymboree
In mid-February, Gymboree Group released the "Gymboree Wuhan Center Support Plan", which will provide10 million funds to help all Gymboree central stores in Wuhan;
At the same time, the "Gymboree Parenting Day Group" was launched, and the national online interactive live broadcast;
In late February, Gymboree 2 1 day early education training camp was launched;
In early March, Gymboree &; Abbott's maternal love helps to escort the baby's growth;
In mid-March, Gymboree Column Course 2.0 was upgraded online;
In late March, Gymboree International Early Education launched the "Guardian Angel" activity.
With research instructions:
The ranking research is based on the mature research and data of early education industry and "brand influence", which mainly integrates three dimensions: total media exposure, brand event influence and brand flow. I hope it can provide reference data for major research institutions to conduct early education brand research and major media.
1. Research object
This research is targeted at the top ten brands of early education in China. The selection criteria of "Top Ten" are selected according to the latest report.
In 2020 1 quarter, the brands include mygym, Gymboree, BBunion, Qiao Hu, Building Block Baby, Yuebaoyuan, Oriental Baby, Red, Yellow and Blue, New York International Children's Club, Wanda Baby King and so on.
2. Research methods
The data is quoted from the big data platform of Zhongyun, and weighted analysis is carried out from two aspects of brand communication power and website operation power, and the total score ratio is counted, and the total score ratio of brand influence is obtained for ranking.
Among them, brand communication power is analyzed from news communication, new media communication and major events communication. Communication is based on Baidu, and major enterprises select brands and important product lines as keywords for search statistics.
Zhongyun Big Data Platform is an open public opinion platform, which integrates public opinion management, accurate communication, new media operation and big data application based on the public opinion service work of People's Daily Online and People's Daily Online public opinion monitoring Office for nearly ten years.
This ranking is as objective and fair as possible due to data selection and data sources.
This China early education industry brand influence ranking will be released at the end of each quarter. (Source: Tom)