The rapid development of early education is largely due to such an atmosphere. How to find a good opportunity for early education and let the baby fully feel the atmosphere of early education, especially the atmosphere of various languages? Xiao Douzi's English enlightenment reading pen gives a choice.
Xiaodouzi is an early education product brand of Cadic Children's Book. It was founded on 20 1 1. At that time, the demand for early education was not enough, but its goal at that time was to be the leader of intelligent early education ecology. The founder hopes that every child can enjoy interesting, loving and informative early education.
In the past ten years, Little Bien has successively established a complete hardware independent research and development system, with rich children's book resources and professional customer service system. They integrated resource allocation on a global scale, reached strategic cooperation with dozens of publishing houses at home and abroad, and obtained exclusive authorization from many well-known children's books, including IP use.
This brand has used as many notes as160,000+in Xiaohongshu, including 220,000+for point reading pens. In the field of early education, the experience that Little Bean brought to Ma Bao is quite unique.
Single detail information
Adzuki Bean-Caterpillar Dot Pen (third generation WiFi)
Product sales price
528 yuan/piece
Product selling points
1, children's English enlightenment reading pen.
2, super IP "Hungry Caterpillar".
3. Authorized by Eric Carr Studio.
4. 1500+ expansion of original English picture books.
5. 1+N expansion function.
6, customized for enlightenment.
7. The publishing house authorizes genuine audio.
8. Seiko quality.
Yan value analysis
Poster: A little reading pen is added to the picture book of the caterpillar image, and green represents vitality. Like the hungry caterpillar in the picture book, the desire to learn will always absorb knowledge and make continuous progress.
Appearance: the product is exquisitely designed, cute in shape, colorful, rich in content and easy to attract attention.
Promotion: gift cards are given when the money is full, members draw prizes, groups bargain, and new members grab books, which is easy to attract buyers.
Product promotion concept
Every touch of the pen tip is a dialogue with the world.
Portrait of target crowd
I hope to give my baby an English enlightenment.
Customer evaluation!
# "Appearance, the appearance of the caterpillar point reading pen is beautiful and comfortable to hold. I like this pen very much, and then the sound quality is particularly clear and the English pronunciation is very standard. The operation is also very simple and the packaging is very good. "
# "The caterpillar reading pen has excellent sound quality and lovely appearance, which children especially like and can't put it down, and the expected effect is the same. A good boy can like English through this pen. "
# "The caterpillar reading pen looks lovely and is very popular with children; Product packaging is exquisite and high-grade; The pronunciation standard of the point reading pen is very popular with children, and it should be very happy to read English with the point reading pen every day. Theme English picture books are also very attractive to children. Very satisfied! "
# "After planting grass for a long time, the baby was attracted by the appearance when he saw it. Plus reading and music are really suitable for baby enlightenment, and will continue to enter supporting books in the future. "
# "I bought the old version a year ago, but everything is fine, except that it is troublesome to download. Later, the price of WiFi version was high, and the network connection was different. It can be downloaded quickly without a computer. "