Saic Volkswagen -ID. The store is a brand-new network channel ecology that SAIC Volkswagen is making every effort to build. It integrates brand experience, product display, customer sales and other functions, creates a fashionable and charming space with the brand-new design language of Volkswagen, and shows a pure electric and low-carbon lifestyle. In the next year and a half, SAIC Volkswagen will have more city exhibition halls in the bustling business districts of first-and second-tier cities, bringing brand-new marketing contacts to the brand and making products closer to consumer groups. New Volkswagen, new products, new retail.
The traditional automobile 4S shop is a comprehensive marketing place integrating sales, accessories, after-sales service and information investigation. Because of its complex functions, 4S stores occupy a large area, so most of them are located in the suburbs with underdeveloped public transportation, which makes it very troublesome for many first-time car buyers to go to 4S stores. As a new retail format, ID. Stores have filled the marketing contacts of Volkswagen brands in the central area of the city, which has narrowed the sense of distance with consumers and made it more convenient for consumers to experience products in stores.
Under the new model, the model will implement a national unified retail price. A transparent price system can help consumers to eliminate worries and pay more attention to the product itself; Agents focus on offline services such as invitation, test drive and vehicle introduction to provide customers with a better service experience. Consumers can complete vehicle configuration selection and ordering through online official mall, official WeChat, SAIC Volkswagen Super APP or authorized dealers. Authorized dealers provide customers with vehicle display, test drive, vehicle delivery and after-sales service. Consumers can choose to go to the store to experience the real car and make an appointment to pick it up.
As one of the first world automobile brands to enter China, SAIC Volkswagen once again led the marketing wave of traditional automobile manufacturers by promoting ID. The exhibition hall of the store city allows more consumers to experience new cars in the store after shopping, eating and watching movies, and shortens the process of choosing cars, watching cars and testing drives in 4S stores, which originally took at least half a day, to one hour, greatly reducing the time cost of consumers' new car experience. Moreover, ID. Shops may be more popular with young people.
Dealer: Shanghai Guansong Automobile Service Co., Ltd.
Address: No.3045 Zhenbei Road, Putuo District, Shanghai
Tel: 400- 128-7556