1: Choose the theme of the copy according to the customer group of your own brand or company products, and think about the copy from the perspective of the user group.
2. Explain the product from the user's perspective.
3. Show your products from the brand point of view.
Secondly, associate people, things and things related to Mid-Autumn Festival.
1. Mid-Autumn Festival elements: moon, Chang 'e, moon cake, round.
2. Express yearning for reunion
When Li Bai looked up, I found that it was moonlight and sank back. It suddenly occurred to me that home was endowed with the meaning of missing and reunion, and I could create accordingly.
Finally, the common methods of posters:
1. Collage
stylize
3. Graphic combination
desalt
5. Color superposition
6. Creative synthesis
Step 7 scribble
8. Two exposures
9. Two tones
How to draw the poster of Mid-Autumn Festival? First make a simple layout and put it in the copywriting. Let's go.
(1) type the theme text, giving priority to reunion, supplemented by Mid-Autumn Festival.
② Adjust the background color and text color according to the main color design, with red and gold tones as the main colors.
③ Shade the reunion font to increase the three-dimensional sense.
The shadows in this place use dynamic blur in PS software.
Operation method: copy the reunion font, then fill in the shadow color, here I fill in black, then use the dynamic blur tool to adjust the parameters, and then delete the redundant shadow part.
(4) Add the moon element to set off the atmosphere.
There are many moon materials on the internet, just find one, and then set up external light for the moon in ps.
⑤ Finally, we began to deal with the details, adding words and decorative words.
How to design the poster for Mid-Autumn Festival is the most attractive? First, illustration class
Recently, illustration creation has become more and more popular, and it is also popular with many Party A, and now designers also like to express themselves in the form of illustrations. Its advantage lies in its rich imagination and free creativity. There are many types of illustrations, such as plane, texture, hand-drawing, gradient, stroke, MBE and so on.
Second, the physical scene class
This kind of poster can truly and accurately reflect and express the content to be conveyed, mostly by realistic shooting, and can also polish the picture according to the theme to make it more detailed and rich.
Third, the life scene class
Many internet brands have long regarded life scenes as the "routine operation" of communication. With the help of Internet big data, we can firmly grasp the user's life trajectory and accurately cut out the user's life scene through the lens. Most of the works are created by emotional route, and some plots in life are fixed and illustrated. The scene triggers the user's emotions and eventually leads the user to sing.
Fourth, the font design class
Through the redesigned fonts, consumers' psychology is touched concisely and prominently, making the picture creation more unique.
Five, heterogeneous isomorphic classes
Use the shape of one element to destroy or graft another element, so that the two conflict and contact, thus creating a new visual form. That is, two or more elements with similar structures but different properties are combined into a new whole, and this effect is both unified and comparative. ?
Sixth, the symbol class.
For example, turn the moon or moon cake into a Logo graphic, or a graphic symbol that can represent the product function and spread the theme, and make a scene composed of related elements. While highlighting the theme of Mid-Autumn Festival, it also strengthens the affinity of the brand.
Seven, make up lessons
The Mid-Autumn Festival is inseparable from the moon, moon cakes, rabbits and other elements. The method of combining an element by substitution is also metaphorical. The condition of this technique is that the two elements are similar in appearance.
Eight, other arts
Art posters are often used for metaphor and creative design, which is a big test for designers' brains when designing. The poster suggests that it is close to the theme and gives people room for thinking and imagination. Such posters are more suitable for non-commercial and non-profit activities.