1. Current regional market environment of early education

Before joining, you should make a survey of the early education market in your area, such as which early education brands are there, the age of the children they serve, how many early education centers are there in your area, where the nearby residential areas are, and how their consumption level is. Only in this way can we deeply understand the local market and find an early education center that suits us, and lay a solid foundation for future market promotion.

2. The choice of early education brand

When choosing an early education brand, you should refer to the previous market survey data, such as whether the early education centers you choose are the same in this region, so that you can choose an early education brand that is not available in this region. Of course, other dimensions can also be measured by data, so I won't elaborate here.

3. Early education courses cover all ages.

When choosing an early education center to join, we should also pay attention to the age group covered by early education courses, because the length of the age group will involve future profits. If it is too long, it will be as heavy as K 12, the competition will expand and the cost will soar. Too short a loss is quick, and the customer survival rate is low.

4. Is the early education course unique?

It is also important to choose a distinctive early education course, because if you choose a popular course, it means that you have classes and others have classes. Under the same circumstances, parents prefer to choose well-known brands, and in this case, the market is basically divided by those big brands, and it is difficult to make a profit.

5. Investment budget for joining the early education center

Before joining an early education center, there must be an investment budget, because different brands need different fees, and opening an early education center not only needs the joining fee, but also includes many expenses, such as teachers' salary, venue fee, marketing staff's salary and so on. Once the capital chain breaks during the operation period, it is difficult to survive, so the investment budget is very important. According to my experience, it takes at least two years to prepare an investment budget, and it can only be more or less. Generally speaking, running an early education center before 1 2 years is a time accumulation, and the team and customers are in the process of accumulation, so it is impossible to make a quick profit. Only in this way can we ensure the normal operation of the early education center.

5. Is the back-end service guaranteed after joining the early education center?

When choosing an early education center to join, we should also pay attention to their back-end services, such as whether to provide a series of back-end guarantee services such as marketing team training, teacher training and marketing training support. Whether the brand has a perfect back-end service personnel assessment mechanism. Whether an early education brand has a perfect back-end service assessment mechanism is very important for franchisees. Without it, the service of franchisees is not guaranteed, and all services are on paper.