1. Near the Maternal and Child Hospital or Maternal and Child Health Station.
2. Mature commercial pedestrian street or block.
3. Areas where peer shops gather
4. Large-scale dense residential street storefront
Let me explain in detail:
Open a shop next to a women's and children's hospital or a health care station. Your consumer groups are mainly concentrated in hospitals. Then your supplies, such as milk powder pacifiers and your gift box, are mainly milk powder given to you after giving birth, which sells well.
To open a shop in a business district, because of the high investment cost, you must choose goods with relatively large profit space, such as cotton products series.
Open a shop next to a peer store. You should pay special attention to the size of the shops next to you. Your store area must not be smaller than theirs, because it is the same reason that big stores eat small ones. In addition, you have to consider the problem of peer competition, so you must find a source of goods that can be operated exclusively, and you must not operate products of the same brand and variety with the store next to you, otherwise your profit margin will be greatly reduced!
You open a shop in the community: this is the most cost-effective location. However, if you open a shop in a community, the consumer group is very narrow. You can only be a regular source of customers in the community, not individual customers. So you must increase the service items and use your services to drive your sales, such as bathing, swimming, photography, early education and so on. Only in this way can the business of community stores be done well, otherwise, it will be difficult to do it. Although I have 10 years of experience in the maternal and child industry, many closed maternal and child stores are opened in the community!
Therefore, the key to opening a maternal and infant store is the location problem. If the first step is not done well, it will be difficult to start below! If you want to know more detailed training and guidance materials about opening a maternal and infant store, please search "Ai Kang Maternal and Infant Network" by Baidu, and you will find what you want! It's all free!