Crumbling brands generally appear in big cities, such as Beijing. First-tier cities such as Beishangguangshen and Shenzhen are also places that need childcare services most. In addition, with the independence of women and the opening of the second child, the demand for childcare services in second-and third-tier cities will increase. Generally speaking, a brand that has done a good job in care and service can be judged from the following aspects: brand, teachers, word of mouth, environment, equipment, teaching atmosphere, curriculum design, whether children like it or not, etc. In addition, it depends on whether early education institutions support children's all-round development, such as whether they have both language content, basic knowledge and artistic content. If this institution only pays attention to the cultivation of children's basic knowledge, it will be too academic.

When choosing, we should objectively understand the situation of the institution and choose the one that is suitable for children rather than the most expensive one; Experience the teaching environment personally, safety is the most important, and interactive experience teaching method is the best. Secondly, when parents choose an early education center, they should examine whether the curriculum is scientifically divided into age groups, and the curriculum emphasis at each stage should be different according to the development of children's ability. It is the earliest nursery brand, which still exists today and has developed into a big brand. Parents and entrepreneurs can refer to this approach to find out.