With the advent of the era of big data, big data analysis came into being. As the hottest IT industry vocabulary, the explosive growth of big data comprehensively tests the data processing and analysis capabilities of modern enterprises from the aspects of large capacity, diversity and high growth rate. At the same time, it also brings a lot of opportunities for enterprises to gain richer, deeper and more accurate insight into market behavior. For enterprises, the news that they can gain new value from big data is exciting.

Big Data Analysis of Coatings Industry in the Data Age

However, the era of big data is coming, so what does big data mean and what will it change? How to find "real money" from big data is a real challenge. It is not enough to answer from a technical point of view. If necessary, big data is just an object, then there is no point without people as the subject. Therefore, we need to put big data in the humanistic background and understand it as the power of the times.

As a general analysis method, we might as well turn this topic into "paint industry", analyze the impact of big data on the paint industry, and explain why big data analysis can bring the power of times change to the paint industry.

Big data analysis: massive data generated in the era of information explosion

The word 20 12 big data has been mentioned more and more. People use it to describe and define the massive data generated in the era of information explosion, and to name the related technological development and innovation. He once appeared on the cover of the The New York Times Wall Street Journal column, entered the official website News of the White House, appeared in some Internet-themed lecture salons in China, and was even written into the investment recommendation report by the sensitive smell of Guo Jin Securities, Guotai Junan and Galaxy Securities.

The rapid expansion of data determines the future development of enterprises. Although enterprises may not be aware of the hidden dangers caused by explosive data growth, people will become more and more aware of the importance of data to enterprises as time goes by. The era of big data poses new challenges to human data control ability, and also provides unprecedented space and potential for people to gain deeper and more comprehensive insight.

When social networks are not popular and online shopping is not so popular, the Internet is only an intermediary for content dissemination at best. However, with the prosperity of social networks and online shopping becoming a habit, the Internet is no longer just an intermediary and platform. As facebook said, it is still a "new world". In the internet space, people (or netizens) not only browse or absorb the information they need, but also form a unit, in which their words and deeds reveal their emotions, living habits, work mentality, shopping desire and other factors. Then the data related to Internet users are integrated and analyzed, which has made today's "big data".

Here, the problem arises. What puzzles people in the paint industry is that the era of big data is not mainly aimed at the IT industry. When and where did it set foot in the paint industry? In fact, "big data" is not so much a database as an analysis and summary of the current social human behavior trends. Big data is very important to paint enterprises, and it is consumers' consumption behavior and habits. They greatly affect the research and development direction and marketing strategy of enterprise coatings products, and often the understanding of consumers by coating enterprises comes from the analysis of "big data" of consumers. "Big Data" can provide paint companies with not only cold data, but also information such as market trends and consumption trends predicted behind the data.

In the data age, the coating industry needs big data analysis.

In this era of "big data", social media has become a necessity in people's daily life. The development of social media is leading paint marketing into a new era.

First of all, from spreading information to establishing relationships with consumers. Today's paint brands are likely to be forgotten by consumers if they only rely on traditional media and paint dealers to speak out and do not enter the consumer relationship map;

Secondly, based on the era of big data formed by consumer intrapersonal communication. Analyzing, understanding and predicting consumers' preferences on the basis of big data, providing consumers with coating products, coating information and coating services that best meet their needs, and delivering accurate advertising information to them are the biggest challenges facing enterprises today;

Then, from the predictability and controllability, we will enter an era of real-time interaction and real-time communication. Consumers' performance on social media is irregular, and even the gathering of consumer network groups is spontaneous. If paint enterprises can't conduct real-time interactive marketing on these real-time responses of consumers, it will be difficult to meet the needs of consumers, and even paint brands may face great risks.

After the prosperity of social network, paint companies pay more and more attention to social tools such as Weibo and QQ. Just as Apple changed the rules of the smartphone industry, social tools also changed the connections between people. And the propaganda of coating enterprises on their own coating products has also begun to diversify and gradually penetrate into the Internet. Especially in activities such as product promotion and publicity operated by social tools such as Weibo and Renren.com, due to strong interactivity, participants will unconsciously leave their own relevant information on the activity page, and consumers' consumption goals, consumption behaviors, consumption amount, consumption expectations and other information can be analyzed through "big data". Then, coating enterprises can fully understand the relevant information of consumers by integrating these information, so as to improve the fit between their own coating products and consumers.

Nowadays, the "big data era" is gradually moving from concept to materialization and commerce. Through mathematics, statistics and computer programming, "big data" can not only analyze the future trend of coating enterprises from relevant information, but also provide important data for enterprises to deal with the relationship with consumers, such as consumers' consumption expectations, consumption behaviors and consumption habits. It is believed that in the future, with the continuous development of the Internet era and the continuous progress of the coating industry, the application and control of big data will be an important means for coating enterprises to achieve ideal development results on the road where opportunities and challenges coexist.

Application case of coating big data

Big Data Analysis of Coatings Industry in the Data Age

One: the dispute between oil and water

In recent two years, the hottest topic in the coating industry is that the era of water-based paint replacing oily paint has arrived. Today, the coating industry has been considered as a mature industry. The traditional oily coatings and modern innovative water-based coatings have stronger advantages, or the existence of a special coating that is different from them meets people's needs of the times. The advantage of big data analysis is that it can predict the future development trend of coating industry through the collected data. Through these predictions, coating enterprises can carry out effective reform and innovation.

Second: coating enterprises in the field of e-commerce

More and more coating companies have begun to set foot in the big data platform, and use the accurate analysis ability and massive information base of big data to grasp the demand direction of the market as a whole. For paint companies involved in e-commerce, the significance of big data is that it can reflect customers' "big data" information through the network platform, so that Internet companies can conduct behavior analysis and demand mining for users more accurately. Through big data analysis, coating companies will further increase investment and promote products with high attention. Drawing lessons from the strategic thinking of "exploding money" in the clothing industry, it will be a great advantage for enterprises to make a single product into a scale.

Third: brand promotion of coating enterprises.

As a relatively unknown field in society, the paint industry has always been "crossing the river by feeling the stones", among which the stones refer to internationally renowned paint brands such as Nippon, Dulux and Visa. In China, due to the low attention paid by relevant media or institutions to the coating industry, many data values of the coating industry have been ignored and disappeared in the historical rotation. In the past, the cognition of coating enterprises to data was limited to some macro data, such as annual output, annual growth rate, monthly output and other macro information, and the cognition of consumers was generally obtained only through offline questionnaires.

The above is the related content of big data analysis of coatings industry in the era of big data shared by Bian Xiao. For more information, you can pay attention to Global Ivy and share more dry goods.