Recently, an interview about "Steamed Bun Shop" in Dahe Daily once again refreshed everyone's cognition. Just selling a steamed bread near Zhengzhou Guomian No.3 Factory can earn more than 10 thousand a day!

Do you often hear such stories from friends or the news media?

These humble small businesses that make money seem to have low thresholds and high returns. As long as they get involved, they can make a lot of money.

So, is it really that easy to make money by opening a shop and doing business?

In fact, there are pitfalls in every industry. Making money in business is not as simple as you think.

1

Baby shop: leaving the high-end community is tantamount to seeking death.

With the opening of the second child policy, the baby products store is undoubtedly one of the hot businesses.

And everyone knows that it is a good choice to open a baby shop in the community, but why are some shops tepid or even cold, while others are very prosperous?

Industry secret-must enter the high-end community

According to the person in charge of a baby shop, if you want to open a baby shop around the community, you must choose a high-end community.

In fact, it is also an invisible threshold in the industry, and many people may not realize it.

Investors can think about it. Usually there are many cheap street children's clothing stores around the low-end community, so it is impossible for customers to buy clothes in franchise stores.

And other products customers can go to the supermarket or buy online, after all, the price is cheap.

On the other hand, in high-end communities, customers are less sensitive to price and more concerned about brand effect and product quality, so they are more willing to shop in baby products stores.

In addition, there is another indicator that investors need to consider: the residents in the community should be mainly young people, because young people are more avant-garde in shopping and are more willing to pay for their children.

In the community dominated by the elderly, although the elderly also love their grandchildren, the concept of consumption is still relatively practical, and the probability of shopping in baby stores is not high.

2

Characteristic snack bar: an indispensable break-even point

The specialty snack bars here refer to duck neck shops and couples' lung slices shops.

Now these small shops are all over the street, and many of them are crowded, but most of them look very profitable, but it is actually difficult to make money.

Trade secret-"1:100" is the break-even point.

According to experts from China Chain Store & Franchise Association, "1: 100" refers to the business area of one square meter corresponding to the daily business income of 100 yuan, which is the break-even point of this kind of business.

If it is a prime location, the ratio is 1: 150, that is, the business area of 1 m2 corresponds to the daily business income of 150 yuan.

For example, if the investor's business area is 15 square meters, and if the daily income is less than 1500 yuan (the prime location is less than 2250 yuan), then this business is a loss-making business.

Investors can measure whether the location and area of their stores can support such a ratio.

three

Trap 03 Street Drinks Shop: People are blocked.

There are more and more street drink shops, but many of them have closed down, especially franchise stores.

In some areas of some cities, "open-close-reopen" changes frequently occur.

What's the problem?

Industry secret-it is difficult to make a profit without 50,000 people.

Street-side drink shops rely heavily on the flow of people in the business circle, which has certain requirements.

According to statistics, it is difficult for investors to make money if the daily average flow of people in the business circle where street drinks shops are located is less than 50,000.

If the average daily traffic exceeds 6.5438+0.5 million people, no matter what kind of street drinks shop, it is not a problem to make a net profit of several thousand yuan a day (provided that the quality is no problem).

four

Pet Hospital: Luxury decoration is also wrong.

Pet fever, related industries are also hot, and now pet hospitals have become the focus of attention of many investors.

But I wonder if you have noticed why high-grade pet hospitals are always left out in the cold, while ordinary pet hospitals are full of customers.

Industry secret-high-grade decoration is difficult to make money.

According to Liu Xin, Secretary General of Tianjin Small Animal Protection Association, first of all, the real customers of pet hospitals are pets.

Pets are used to scratching and biting everywhere in strange environments, especially when they are unwell.

No matter how well the pet hospital is decorated, it will become shabby in a few months.

In order to maintain the beauty of high-grade decoration, investors must constantly maintain, and most of the profits earned are eaten up by endless decoration.

So this is why high-end pet hospitals are not easy to make money.

Secondly, because the decoration of the pet hospital is too luxurious, it will make customers feel "slaughtered", so ordinary decoration can attract customers more than luxury decoration.

five

Fruit supermarket: the degree of loss determines whether it is profitable or not.

Now fruit supermarkets have become the "standard" in many communities, but not all fruit supermarkets make money. What are the problems?

Trade secrets-the loss rate cannot exceed 7%

According to industry sources, in addition to common factors such as location and operation, the hourly loss rate is the most influential factor.

If the loss rate exceeds 7%, it is impossible for the fruit supermarket to make money.

Because fruit is different from other commodities, the requirements for temperature, humidity and airflow speed are quite high after the fruit is picked from the tree.

In addition, northern fruits and southern fruits have different requirements for these factors. If investors can't control this loss rate well, the loss is normal.

In order to control the loss rate, it is necessary to establish a cold storage and accurately measure it. This difficulty is not easy for ordinary small investors to overcome.

six

Self-service terminal: no scale, no wealth.

There are many self-service terminals in the market now, such as self-service orange juice machines, self-service vending machines and self-service payment machines. ...

The investment is not large, and almost no investor management is needed, which saves worry and effort. Therefore, it has also become a project that many investors are keen to invest in.

Industry secret-single machine profit is too small

In the view of Secretary-General Pei of China Chain Store & Franchise Association, there is no problem with the technology of this kind of equipment, and it can also bring profits to investors.

But investors must be clear, that is, the profit of a single machine is too small, and a piece of equipment may bring investors more than 100 yuan a day.

However, if the venue rental fee, utilities, materials, etc. It's all deducted. A piece of equipment may bring investors only a few hundred yuan a month.

The profit level is a bit low, so if you want to do this business well, you have to invest at least a dozen pieces of equipment, and this investment is at least 700,000 yuan, which is far from what grassroots investors can afford.

seven

Join the early education center: "Jianghu relationship" is very important.

Early education center is undoubtedly one of the most popular projects at present, and many brands have mature operating systems.

However, after investigation, it is found that most brand franchisees are difficult to succeed except for a few well-known big brands (with the initial investment of at least one million yuan).

Industry secret-it is difficult for outsiders to succeed

According to the founder of a well-known early education training institution in China, the industry of early education training is not suitable for outsiders to invest.

There are two reasons:

First, outsiders know nothing about the inside story of early education training, and it is common to be deceived by investment institutions or their own employees.

Because there are too many "tricks", such as whether a toy has EU certification, the price difference is dozens of times.

Second, outsiders invest in early education institutions. If there is not enough money to "worship the post", it is difficult to obtain satisfactory enrollment results.

Because this industry lives on fame. Insiders can gain a good reputation through personal connections, while outsiders can only use a lot of "post-worship" money to open the way to a good reputation. And this trick may not work.

According to anecdotal reports, at present, several leading early education training institutions in China are inextricably linked with early childhood education departments at all levels.

This is also why franchisees of such early education institutions can still make profits, while franchisees of other institutions are difficult to talk about success because of the weak relationship between rivers and lakes.

eight

Self-service drinking water vending machine: water determines life and death

Many communities have self-service drinking water vending machines, which greatly facilitates residents. But I don't know if you have noticed that the self-service drinking water sales business in many communities has closed down less than 1 year.

Investors quit for basically the same reason, not to make money. In fact, investors have tripped over the invisible threshold of this project.

Trade secret-a reasonable cost ratio is very important.

According to insiders, some investors say they don't make money because they ignore a proportional relationship.

That is, the proportional relationship between functional drinking water and tap water made by drinking fountains.

Under normal circumstances, the cost of water and electricity for manufacturing 1 ton functional drinking fountain is about equal to the cost of 4.5 tons of tap water.

If it exceeds this ratio, investors can hardly make money.

If we want to ensure this ratio or lower, then the water source is very important, especially for the difference between civil water and industrial water.

nine

Mobile phone film: a monthly income of 10,000 yuan has become a "legend"

Recently, mobile phone film has become a hot topic in the field of entrepreneurship, because not only the technical threshold is low, but also the income is high, and the legend of film film monthly income of 10 thousand yuan is flying all over the sky.

But is this really the case?

Industry secret-film pasting is an additional service, and the monthly income of 10,000 yuan is not reliable.

According to the person in charge of a mobile phone counter, it is not reliable that the film can earn 10,000 yuan a month. Although mobile phone membrane belongs to mobile phone accessories, with high profit margin, the reason is not simple:

First, with such a high profit, mobile phone manufacturers will do it and will not let the business flow out;

Second, due to fierce competition in the market, many mobile phone manufacturers will provide film pasting services free of charge;

Third, the purchase channels of individual film pasting people are all two or three levels, so their profit rate is not high, which is about half lower than that of counters;

Fourth, the technical threshold of film pasting is not high. Taobao sells film "artifacts". With this equipment, kindergarten children can also film, and a monthly income of 10,000 yuan is simply a legend of making wealth.

10

Selling vegetables online: leaving the vegetable market is "seeking death"

With the development of e-commerce, everything can be bought online, so selling vegetables online has become a hot business nowadays.

But in fact, many websites selling vegetables have been opened and closed, and there are very few real profits.

Industry secret-never choose an office building.

According to an insider, although selling vegetables online belongs to online business and seems to be linked with high technology, the location must be chosen near the vegetable market.

First, the customer base of vegetable sales network and vegetable market is the same, while the general vegetable market will choose to open near large mature communities (with a permanent population of at least 20,000).

Therefore, the advantage of opening in the vegetable market is that the customer base is large, not far from investors, which is conducive to distribution and can effectively reduce the distribution cost;

Second, there are hundreds of kinds of vegetables, and investors can't all prepare them in advance. Once there is a demand gap, they can buy from the nearby vegetable market to solve the unexpected needs;

Third, the rental cost of the vegetable market is lower than that of the office building, which can reduce the investment cost;

Fourth, because it is close to competitors (physical food stalls), you can keep abreast of the price dynamics of vegetables and make full preparations for your own price adjustment.

In addition, many people are used to getting the price information of vegetable growing places from the Internet, which is also wrong, because the link where vegetable prices rise or fall the most is the intermediate link.

As an upstream enterprise, the planting base can only get information after the price of the terminal market is adjusted, which is often three to five days behind, while guarding the vegetable market can keep abreast of the latest developments.

1 1

Dry cleaners: 8000 people are the basis for making money.

Now there are dry cleaners in every community, which not only has a small investment, but also has a high market awareness.

But it is understood that there are not many small shops that make money. What is the reason?

Industry secrets-there are standards for choosing communities.

Pay attention to the number of customers even in the neighborhood.

According to experience, the resident population of the community should not be less than 8,000, otherwise the store will lose money.

12

Buffet hotpot restaurant: the type of drinks determines whether it is profitable or not.

Self-help hot pot restaurant, because of its small investment, is suitable for the public, and then it has become a sought after project for many small and medium-sized investors. But not all buffet hotpot restaurants make money. What's the problem?

Industry secret-carbonated drinks must be the only drinks in the store

According to insiders, the main reason why self-help hot pot restaurants are popular in the market is that they can eat casually at a certain cost.

Then if investors want to make money, the only prerequisite is to continuously improve the turnover rate of self-service hot pot. If the turnover rate is low, the self-service hot pot restaurant will not make money at all.

People usually drink water while eating hot pot. Therefore, the type of drinks determines whether investors are profitable, and carbonated drinks should be the only drinks in the store.

Because when eating beef and mutton and drinking carbonated drinks, it is easy to feel full, which not only reduces the cost of hot pot restaurants, but also improves the turnover rate and profit.

13

Community convenience dishes: demand does not mean good business.

Nowadays, community commerce is very popular. Some investors run convenience dishes for the community, that is, wash the cut and mixed dishes, and customers buy them and fry them directly.

It seems convenient and the demand is not small, but no one can do business, and few survive for a year.

Industry secret-consumption habits are difficult to develop.

This market looks really big. Nowadays, the pace of people's life is getting faster and faster, and cooking occasionally is also a pastime, but cooking every day is indeed a rather arduous task, especially for young families without old people living together at home.

Convenient dishes are really a good way to improve the quality of life. However, "demand" must not be regarded as the source of entrepreneurial confidence.

On the surface, the main problem lies in the procurement and processing links. Purchasing can't do the best dishes every day, and the processing link can't be played stably, which will affect the product quality.

In addition, the storage and distribution link will reduce the taste of convenient dishes, so the customer stability is very poor. If you want to use automatic vegetable cutting equipment, the price is too high, which will greatly increase the cost and is not cost-effective.

The fundamental problem is user habits. Convenient dishes are unaccustomed and necessary for most people, so it is difficult to establish this habit continuously.

1 1

Cafe: It's hard to make money without a business circle.

The coffee shop referred to here is a place that only serves coffee, such as Starbucks. Since 20 14, coffee shops have suddenly become the hottest investment projects, ranking first in the 20 14 investment boom report issued by China Chain Store & Franchise Association.

Although investment is booming, not all cafes make money. Why?

Business secret-business district is the first choice.

Insiders pointed out that the most important factor for coffee shops to make money is the turnover rate. If the turnover rate is high, the profitability of coffee shops will be high.

However, people in China have the habit of drinking coffee, that is, they regard cafes as places to rest and relax. Usually, a cup of coffee can be drunk all afternoon. Drinking coffee is not important, but chatting and resting is important. This is why many cafes don't make money.

Therefore, investors should avoid this phenomenon, and it is best to choose the address of the cafe in the business circle where high-end office buildings are concentrated.

First, foreign-funded enterprises generally rent such office buildings, and employees are influenced by western culture and have the habit of drinking coffee in the afternoon, so that customers are guaranteed;

Second, because there is work to be done, most customers will not stay in the cafe for too long, and the turnover rate is guaranteed;

Third, even if someone has business communication, it won't take long.

15

Micro store: it will be blacked out without brushing the screen.

With the popularity of WeChat, the establishment of WeChat payment platform and the low operating cost, more and more people use WeChat to do business, and reports about micro-stores earning tens of thousands of yuan a month are also common in major media. But in fact, is business really that easy?

Trade secrets-easier to open than to do.

According to industry sources, micro-stores are easy to open but difficult to open.

Because micro-shops are the business of acquaintances, some friends say hello when they see the goods, and they have to pay for themselves if they don't pay.

Because of this, it would be very troublesome if a friend took the goods and said no.

In addition, the update speed of WeChat is very fast. If operators don't brush their screens frequently, it is easy to miss the promotion, but frequent brushing will annoy friends and be easily blacked out.

This is equivalent to building a store and letting customers block it, which is equivalent to working in vain.

Therefore, it is very important to choose the agent's goods, and it is best to choose the goods that are difficult to buy as consignment.