1, the advantages of our own products

Enter any popular keywords, and Baidu's homepage will basically show the ranking of Baidu's own products. Even if these household products have not done any SEO, they can still be firmly ranked on the home page. If SEO people can learn to use Baidu's own products, they can get twice the result with half the effort.

Google treats its products equally. If you violate the Google webmaster's guide, even your own products will be killed. The downgrade of Google Japan and Google browser is a good example.

Therefore, to do a good job in Google SEO, we must strictly abide by the Google webmaster's guide, there is no shortcut; Do a good job in Baidu SEO. If you want to get short-term results, it will be a good idea to try to take advantage of Baidu's own platform.

2. User behavior of search results homepage

In Google, it usually takes only half the time for users to find the information they want (Google 30 seconds, spend 55 seconds), and most users only look at the first three results;

On the contrary, in Baidu, users usually scan the content of search results from beginning to end. At the same time, we noticed that on the Baidu heat map, the red dot indicates the click volume, which appears in the Baidu search box and related searches at the bottom, rather than the search results page. This is not a powerful data for Baidu. Why is this? To a large extent, the reason is related to the search quality. Baidu's search results are confusing. Many times, users simply can't tell which are paid advertisements and which are natural results. Usually, the content of these paid advertisements can't meet the needs of users well, so users may choose to refine the search terms again, or simply pull to the bottom to see the relevant recommendations and find what they really want again. Of course, this is why Baidu users spend an average of 55 seconds, almost twice as long as Google search to find the information they want.

3. The page contains

From the time of page collection, Google is definitely much faster than Baidu, and usually Google can climb to your website along the link and build an index as long as it places a small number of external links on the periphery, while Baidu is different. The new website will not be included immediately, or even for a long time. It was not until the new website passed the evaluation period of Baidu that Baidu began to include your website. This evaluation period is difficult for many webmasters. The evaluation period is sometimes really confusing. Some websites even started to be included for more than a month or two, and some websites were included in two or three days. It is understandable that some high-quality websites are included quickly, but some illegal websites and poor-quality websites are also included quickly, which is understandable.

Therefore, when doing Baidu SEO, especially the new station, don't just guarantee that others will have results in two or three months. It is very likely that Baidu didn't publish your website for two months, hehe. Therefore, when we talk about this kind of SEO optimization with customers, it usually takes at least 6 months to optimize, and generally it will not be less than this time, unless he does not guarantee performance.

4. Strategies for treating new stations

5. the recovery mechanism of the website after being hacked by K.

Don't worry too much after the website must be hacked by Google K. Adjust your website according to Google webmaster's guide, and then communicate with Google through Google administrator tools. Google will re-observe whether the website has corrected its previous cheating methods. Once corrected, Google will still recover. But Baidu, if the website is K, the chance of recovery is very small. Although Baidu also has complaint channels, personally, these are just formal displays, and most of the replies are irrelevant. Of course, Baidu can also blame most webmasters for asking unclear questions, which are all invalid questions. But in fact, even if you ask questions effectively, the processing speed and response efficiency are still very low. If you want to give an example, you can write a blog post, so I won't elaborate here for the time being. Of course, this is also related to the quality of Baidu's own personnel. Without a special person to take care of this matter, it will inevitably lead to this embarrassing situation. So for Baidu SEO, we must strictly abide by Baidu webmaster's guide. Although it can be said that some websites can cheat on Baidu's homepage, I can't explain this situation, just like why some people do nothing and gangsters can get high salaries in the company. Maybe what they see is just a superficial phenomenon.

6. Abide by the robot protocol

Google fully abides by the robot agreement. Once robots is set to block Google Spider, Google won't crawl and index websites, but Baidu doesn't seem to strictly follow it. When the robots protocol is set for the website, Baidu spiders sometimes bypass/ignore the robots files, but still continue to crawl the spatial files. Of course, it just means that they are crawling and not released. However, my personal guess is that the website data is completely recorded by Baidu on their server, but no summary is generated. Baidu did not strictly abide by the robot agreement.

7, external link evaluation criteria

Google and Baidu's criteria for judging external links are actually very different. For Google, external links are more like external recommendations, not limited to the links written in the A-tag that can be clicked directly, but also the recommendation factors from the social side that can affect the ranking. For Baidu, a link is a link, which is not directly related to social interaction. At the same time, Baidu will also identify those links that are not written in the A tag (not accepted by Google). This also depends on the internet environment. Many people are reluctant to give clickable links, but these links are really recommended. Does it count? Baidu webmaster platform said that the only criterion for judging a link is whether the link is really recommended by the user. So no matter what the form of the link is, as long as what this link recommends is valuable, it will be regarded as an external link by Baidu, and the weight can be passed.

In addition, Baidu and Google pay different attention to the external chain. Google thinks that external links (external real recommendation) are very important signals of websites, even more important than some SEO optimization in the website, such as keyword density, H tag, internal links and URL structure, because Google is fully capable of indexing and identifying a website, and the data recommended by users is what Google likes.

Baidu is different. The importance of external links is not as great as that of Google. On the one hand, the recommendation mechanism of China Internet is not mature enough, and the credibility of the external chain is actually not very high; On the other hand, Baidu's ability to index and identify websites is not as good as Google's, so it is very important for Baidu SEO to do a good job in site optimization, especially keyword deployment and website structure combing, including navigation and internal chain mechanism.

8. Content update

Baidu seems to pay more attention to content update than Google. Baidu has a website or page that constantly updates its content, which is very friendly. You can also search some popular keywords in the unpopular industry to see the similarities and differences of the top ten websites in the search results. You will find that the content of the top ten websites in Google is hardly updated, but if you want to rank on Baidu's homepage, the website must have a massive content update mechanism, and Baidu gives fresh content a much higher weight than Google.

9. Original identification mechanism

Internet reprinting and plagiarism are very common things in China. At this time, the ability to identify originality is particularly important for search engines, and Baidu has done very badly in this respect.

10, effect speed of hot events