How to promote your own product scheme? 18 More effective promotion methods 1. What are the more important concepts of product marketing? (1) positioning. Positioning is a way of communication and exchange, and it is an effective way to connect a certain feature of a product with a certain group, and it pays attention to one, not two or others. For example: "High-end decoration, use Jane marble tiles." There is a formula in the user's mind, marble = high-grade, and Jianyi tile is like marble, so high-grade decoration customers are associated with Jianyi tile. Before making a product promotion plan, you must do a good job in product positioning analysis, what is the efficacy of your product, and what advantages you have compared with your competitors. Correct product positioning is the premise of successful product promotion. Before making a promotion plan, we must make a detailed analysis of the selling point, pricing, target market and audience of the product. Product positioning is the general direction of the scheme. If the positioning is not accurate, then the result can be imagined. In the process of promotion, you are sure to be completely humiliated and scarred. Promoting products is like fighting a war The efficacy of products is our "fist" in managing products. The fist is hard enough to fight hard and win the battle. All product efficacy can follow the principle that "our product features are _ _ _ _ _ _, which can help users solve the problem of _ _ _ _ _ _ _" and extract our product efficacy. For example, the characteristic of this paper is the skill of writing product promotion scheme, and the corresponding effect is that you can write a complete product promotion scheme after learning it. Therefore, it is necessary to determine the efficacy of the product, so that users can better understand your product and realize transformation. The so-called know yourself and know yourself, in order to successfully launch a product, it is essential to understand and analyze competitors. Take the remote control car as an example to compare the products of one or more brands in all directions. Find our "explosive selling point" from various indicators, and take this as the main selling point, and concentrate on making differentiated selling points, which will get twice the result with half the effort. (2) category. Only the first famous category will be remembered by customers, so when marketing, we must differentiate the original category to form a new category, so as to achieve the first category, and then expand this category, so as to enjoy monopoly profits. Consumers like to think by category and express by brand. For example, if you want high-grade decoration tiles, you will naturally think of Jane marble tiles. However, the premise is that consumers have seen relevant advertisements with product positioning before. Another product must have two names, a brand name and a category name. Jane is the brand name and marble tiles is the category name. When a brand name represents a category, the brand is successful. (3) symbols. Symbol is equivalent to an incentive to remind consumers of products. Sight, words, sound and taste. Visual symbols are mostly logo, text symbols are mostly related to positioning, sound symbols are mostly from service scenes, and taste is mostly from offline service scenes (such as hotels). (4) Whether it is a private brand product. If we sell other people's products, we can't change the name, positioning and symbol of the products ourselves. At this time, we should be our own sales service brand. Universal Taobao, Quality Tmall, Jingdong Logistics Express, Tail Sale Vipshop, Netease YEATION, Xiaomi Youpin, etc. From a practical point of view, promotional products are divided into online and offline. Online is divided into paid and free. Either money or time. You choose. 1. Payment channel: Baidu, Tencent, Weibo and Tik Tok can directly contact customer service and ask how to spend the money. That's what you do when you're rich and willful. 2. Next, focus on free channels: three modes of communication for network promotion: graphic, audio and video. The pictures and texts correspond to many platforms, headlines, hundreds of schools, Baidu series, forums, Tianya, Douban, Hangzhou19th floor, Xici, various news source and so on. Audio: Himalayan, Dragonfly fm, Penguin fm, Litchi fm, Netease Cloud and so on. There are also many videos, such as watermelon, good-looking, Tik Tok's small video and Aauto Quicker, etc. Second, what are the methods of product promotion? (1) channel. That is to design a channel sales model, so that channels can help them promote and sell goods. (2) offline direct sales. Including opening stores and door-to-door sales. (3) Online direct selling. Including Taobao and other e-commerce platform direct sales, website direct sales, WeChat direct sales, Weibo direct sales and so on. Third, the product promotion method suitable for individuals? (1) Create a personal IP. Give yourself a positioning label, and then promote products through trust endorsement, and do a good job in product-related conversion rate. (2) Do website seo. Make a marketing website in person, and then post everywhere every day, send soft articles and promote this website. (3) from the media. Register self-media accounts such as headline number, Weibo, WeChat, etc., send relevant content according to the target population to attract fans, and then bring goods. (4) individuals go to the door to run offline channels. Now the offline channel is very accurate and the traffic is relatively cheap. For everyone who works hard for their future, although it is difficult to promote products, they can learn a lot of knowledge and exercise their talents. How to promote a product? I will share my experience gained in practice with my friends for reference. 1: Set the product grade. Is your product high-end? Mid-range or low? How about the quality? You must have good ideas in your mind, and you must set your position. 2. Remember the shape characteristics of the product. What are the characteristics of the products you want to promote? What are the advantages? What are the disadvantages? Before you go to promote it, you should also realize this. 3. Do a good job in market research. What is the heart of consumer consumption? What kind of products do consumers need? Does your product conform to the psychology of consumers? 4. Insist on selling with credit. In the promotion process, we must adhere to credibility first, be honest and polite, and impress consumers with our sincere attitude. 5. Set a price acceptable to the public. In setting the price, we should not only conform to the market rules, but also seriously consider the degree of public acceptance in order to promote it more smoothly. In order to promote products, physical store sales and e-commerce sales can be implemented. No matter which way you sell, you must adhere to the principle of customer first and provide good service. Let's talk about how to do it. The first step: research peers, official WeChat accounts, 100 schools, headlines, Tik Tok, pay attention to it and study it. Tell him to see what's in the circle. Step 2: Change. Re-interpret the copy of a small video that is read a lot by peers or has a loud voice. Publish to graphics, audio and video platforms. Step 3: Execute. Publish 100 articles and 50 audios every day. 30 videos Therefore, your income depends on how many people ask you to buy it, and how many people ask you depends on how many people know you. How many people know about you depends on how many things you post online. 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