Jane Chisholm is one of the greatest masters of layout and font design in the 20th century. His understanding of design can be said to have surpassed the limitations of the times, and many of his design concepts are more instructive to today's digital age. He broke the tradition and stood on the opposite side of it. With the maturity of the design concept, he dared to subvert himself and re-examine the traditional design.

Jan Chisholm was born in 1902 in Leipzig, the center of German book publishing industry. His father is an artist engaged in font writing. Since childhood, he was obsessed with words, so he naturally entered the increasingly prosperous publishing industry in Leipzig with his feelings for words. 1923, 2 1 year-old, visiting the comprehensive exhibition of Weimar Bauhaus in Germany. Chisholm was deeply shocked by Bauhaus's design style, and then he resolutely transformed into a pioneer spokesman for modernist design. In 1925, Chisholm published a special design issue, Elementare Typograpbie. 1928, he published his most famous book "Die neue Typographie", which abandoned tradition and thought about design with completely modern ideas and techniques, and became a declaration of modernist design. In the book, he criticized all fonts except sans serif fonts. He prefers non-centered layout, constructs a series of modern design rules, including the use of standard paper in all printed materials, and clearly expounds for the first time how to effectively use different font sizes and typefaces to convey information quickly and easily. After 1932, he gradually abandoned his stubborn creed, returned to classicism and made innovations, enabling serif fonts and centered layout. Later, he himself commented that "new typesetting" was too extreme, and said that modernist design was generally authoritative and radical.