1, Tik Tok account should have a clear positioning. Tik Tok attaches great importance to verticality, which can represent the professional level of accounting in this field. Therefore, the positioning of Tik Tok live broadcast should be clear and consistent with the verticality of the account. If the short videos of Tik Tok account are all related to food, but the goods in the live broadcast room are clothes, it will appear that the anchor is unprofessional, which will affect the trust of consumers and reduce the weight of the account, so the merchants have a clear positioning for the live broadcast.

2. It is very important to choose live broadcast products in Tik Tok. To choose the goods with the right account number, as mentioned above, Tik Tok account number is in the food field, which can sell snacks, food, tools for making food and tableware; Account is a clothing matching account, which can sell clothes, shoes and so on. Moreover, according to the choice of goods, choose the anchor with appropriate image. It is not difficult to find that those who treat their hosts as snacks are generally eating and broadcasting; Generally, shopkeepers are bloggers who make delicious food. Books are generally the main commodities of Tik Tok chicken soup.