1, sales brand difference: Dangdang book franchise stores sell books of multiple brands. As a franchise store, it provides books of various brands with a wider range of choices, and customers can find books of multiple brands here. Dangdang's flagship store sells Dangdang's own brand books. Books are published by Dangdang itself or in cooperation with others, with specific brand identity and characteristics.

2. Source difference: The goods sold by Dangdang book franchise store are brand authorized and authentic. It means that Dangdang has established a cooperative relationship with various book brands, and the books sold are all authorized authentic. The goods sold by Dangdang's book flagship store are the goods that the brand directly enters Dangdang and operates by itself. Commodity is the official store directly opened by the brand on Dangdang. It is responsible for managing and selling the commodity itself.