First, the theme of live broadcast
In the live script, the first thing that is clear is the live theme! What is the theme of the live broadcast? Such as clearance, activities, selling new models and so on. Now many businesses may have hoarded some old products left over from years ago, so they can do a spike activity. At this time, they can be given a welfare.
Second, the live broadcast time node planning
From what time to what time and how long it lasts. What kind of time rhythm do we need to master in the process of payment? You can warm up at first, then explain each product and sort out the products. According to the order of the time axis, the central control can also control what to do in which links.
Third, the scene activity script
The biggest function of live activity script is to embed the corresponding activities in the specified rhythm, which can not only ensure a certain popularity accumulation during this time period, but also allow users to stay and pay attention to other auxiliary functions. Every activity should be listed and can be done repeatedly, but you should know which activities you have done.
Fourth, live speech scripts.
The script of the live speech is aimed at the whole live rhythm, including basic speech and emergency speech. Opening, preheating and interaction can be screened and adjusted according to different products.
Emergency words need to be predicted in advance, especially anti-black words. Sometimes there will be unpleasant words in the live broadcast room, which will affect the mood of the anchor. We should write the corresponding anti-black words so that the anchor will not be in a state of panic. The field controller can also reply by blacking out spots or controlling comments.
Five, the scene script
The delivery script can be in the form of thousands of rivers, and we can know the number of clicks, views, stops and the number of times from site delivery to final transaction. Putting the script into it allows us to find the problem in the shortest time and propose the solution.
Six, the scene playback script
After the whole live broadcast, the small partners in each position should make a self-recovery. What actions have been taken in this game, whether it has worked, what problems have been encountered, and whether solutions have been put forward in time?