1, different in nature, advertising can be said to be an activity or material, media is a medium, and communication is an activity.

2, different requirements, advertising and media are aimed at companies with specific carriers, and communication can be spread by anyone.

3. Different in nature. "Advertising" is the business nature of the company, while "communication" and "media" mean that they have a lot of media resources.

4, different interpretations, advertising is "widely advertised", the media is the media, and communication refers to the information transmission between two independent systems.

I. Media

Media, or "media", "media" or "media", refers to the carrier of information dissemination, which can be non-governmental organizations or official organizations. Communication channels include paper (newsprint, magazines), sound (radio), video (television, movies) and modern network (computer video). Actually, there are many versions of classification. The book Guide to Post-war Public Libraries, written by American Library Association 1943, was first used as a term and has become the general name of various communication tools.

The first kind of media, that is, the media that people transmit information face to face, mainly refers to human spoken language, including body language such as expressions, movements and eyes. Spoken language and body language realized the earliest information exchange between people.

The second media includes painting, writing, printing and photography. In this way of information exchange, the receiver of information relies on the senses to receive information, and the sender of information begins to use certain communication facilities.

The third media, whether the sender or the receiver of information, must rely on communication facilities. This kind of media includes telephone, records, movies, radio, television, computer communication and so on.

The mass media regards it as the media used by the general public.

Now it is said that mobile video will become the fourth media.

Since the popularization of computers, network media has also become a new form of communication media in computer networks. Simple advertising design companies can't be regarded as media organizations, but some advertising companies have their own communication channels, so they have become media companies.

Media or "media", "media" or "media" refers to the carrier of information dissemination, that is, various forms of material tools that carry and transmit information from the communicator to the receiver in the process of information dissemination; The book "Guide to Post-war Public Libraries" written by American Library Association in 1943 was first used as a term, and now it has become a general term for various media, such as movies, television, radio, printed matter (books, magazines, newspapers), computers, computer networks and so on.

Second, communication.

Communication refers to the purposeful information transmission between two independent systems by using certain media and channels. Public-private relationship reflects interpersonal communication, so it is also inseparable from the transmission and communication of information.

From the enterprise's point of view, information dissemination refers to the enterprise's correct use of various media, timely delivery of various information about the enterprise to the public, timely and effective collection of various opinions of the enterprise public on the enterprise, and understanding of their attitudes.

The process of information dissemination is the process of information sharing. Both parties can share information in a series of processes such as transmission, communication and feedback. On the basis of information communication between the two sides, we can gain understanding and reach a consensus.

Components:

First, the basic elements: source, destination, information, media, channels and feedback.

The second is the hidden elements: time and space environment, psychological factors, cultural background and information quality.

Mode of transmission:

Accurate communication is a targeted one-to-one communication form based on full understanding of audience information and preferences of specific groups.

Accurate communication is often combined through direct marketing, database marketing and other means, provided that accurate marketing information, accurate target audience information and effective marketing means are mastered.

I believe everyone is familiar with the word "advertising". Searching for "media companies" or "communication companies" on the Internet will lead to thousands of results. It sounds like these three words are all tall, so do you know the difference between them? Listen to Dazuiba Culture, an activity planning company in Henan;

1, advertisement

In fact, it is to tell the general public something. As far as its meaning is concerned, it can be divided into broad sense and narrow sense, mainly depending on whether it is for profit. Advertising in a narrow sense refers to advertising for profit, usually referring to commercial advertising or economic advertising. It is a means for industrial and commercial enterprises to spread commodity or service information to consumers or users in a paid way through advertising media. Commercial advertisements are such economic advertisements.

2. Media

Media, also known as "media", "media" or "media", refers to the carrier of information dissemination, which can be non-governmental organizations or official organizations. Simply speaking, it is information media (communication, digital media, radio, television, movies, publishing, advertising, news, network, cultural industry, new media, etc.). Its communication channels include paper (newsprint, magazines), sound (radio), video (television, movies) and modern network (computer video). Mainly can be divided into:

A medium, that is, a medium in which people transmit information face to face, mainly refers to human spoken language, but also includes body language such as expressions, movements and eyes.

The second media includes painting, writing, printing and photography. In this way of information exchange, the receiver of information relies on the senses to receive information, and the sender of information begins to use certain communication facilities.

These three media, whether the sender or the receiver of information, must rely on communication facilities. This kind of media includes telephone, records, movies, radio, television and computer communication.

Mass media is the media used by the general public. Now some people think that mobile video will become the fourth media.

With the popularization of computers, online media has become a new form of communication media.

Step 3 communicate

Communication refers to the purposeful information transmission between two independent systems by using certain media and channels. Public-private relationship reflects interpersonal communication, so it is also inseparable from the transmission and communication of information.

From the enterprise's point of view, information dissemination refers to the enterprise's correct use of various media, timely delivery of various information about the enterprise to the public, timely and effective collection of various opinions of the enterprise public on the enterprise, and understanding of their attitudes.

In the view of Henan event planning company, the process of information dissemination is a process of information sharing. Both parties can share information in a series of processes, such as transmission, communication and feedback, and gain understanding on the basis of information communication, so as to achieve * * * understanding.

Components:

(1) Basic elements: source, destination, information, media, channels and feedback.

(2) Hidden elements: space-time environment, psychological factors, cultural background and information quality.

Mode of transmission:

Accurate communication is a targeted one-to-one communication form based on full understanding of audience information and preferences of specific groups. Accurate communication is often combined through direct marketing, database marketing and other means, provided that accurate marketing information, accurate target audience information and effective marketing means are mastered.

The difference between the three is mainly reflected in the content, method and media. Advertising is the content and the way to carry information; Communication is the way, how to spread information to the target in an appropriate way; Media is media, information content, in what way, on what media, radio, television, leaflets, network.

Generally speaking, advertising, communication and media are not comparable and cannot be generalized. The difference is reflected in the following four aspects:

(1) In essence, advertising is an activity or material, media is a medium, and communication is an activity.

(2) Different requirements. Advertising and media are aimed at companies with specific carriers, and communication can be spread by anyone.

(3) Different in nature. "Advertising" is the business nature of the company, while "communication" and "media" mean that they have a lot of media resources.

(4) Different interpretations. Advertising means "advertising" and media means communication media. Communication refers to the transmission of information between two independent systems.

In fact, it is the difference between media and communication.

Media is aimed at companies with specific carriers, such as television, radio and magazines. It is better for small companies to register and spread. Because it is not always easy to get approval to register a media company in the industrial and commercial bureau, there may be other terms or regulations that need to be reviewed, and you can register only after the approval.

In fact, advertising is good, and cultural communication is good. If your purpose is only a wide range of business, I suggest you be a cultural communication company. We are registered as Huashen Culture Communication Co., Ltd., and can also engage in advertising business, as well as other publicity, cultural planning, inkjet printing, printing, signboard making, graphic design business and so on.

It is important that when you register, you must pay attention to fill in more items in the business scope column, such as advertising and cultural activity planning.