Work plan for e-commerce operators I. Organizational structure construction and post responsibilities of e-commerce projects (Step 1)
E-commerce platform group members are the key to the start-up and subsequent operation of the whole project and need to be built by special personnel.
1. Project leader: overall operation.
2. Website architecture management: overall website architecture and content optimization.
3. Art design: the page design of the website interacts with the humanization of the page.
4. Backstage programmer: realize the program function in the background.
5. Network promoters: promote websites through the Internet and traditional media or other means.
6. Internet marketers: selling website service products through online marketing or traditional methods.
7. Website Editor/Information Manager: Manage the information of each column of the website.
8. Server maintenance personnel: provide server security and website related functions.
Combine the company's existing e-commerce post resources for reasonable integration. The vacant positions need human resources to fill the job recruitment, and the overall work progress will be in place in mid-April.
Second, e-commerce project positioning (Step 2)
According to the characteristics of the company's two series products and the long-term development of e-commerce projects, it is necessary to abandon the existing e-commerce of single series products and establish a new e-commerce platform that conforms to the two series products. The principle of e-commerce domain name positioning-short, easy to remember and to the point, is closely related to enterprises and their products. A successful domain name is like a famous brand and a famous trademark, which will bring intangible asset value to enterprises!
This domain name, combined with market adjustment, links all companies for a referendum. The company's existing domain name websites are optimized according to market conditions, and are basically defined as product promotion websites.
Third, the planning and design of e-commerce platform (step 3)
1, general webpage product design items (registration, login, membership, product series, product category display, limited time sale, group purchase, etc.). )
2. Commodity search engine. Provide customers with commodity information conveniently and quickly through search engines, which is convenient for customers to shop.
3. Shopping cart. Shopping cart has the functions of providing customers with the information of purchased goods, calculating the quantity and price of goods, etc. Through the shopping cart, customers can also modify the quantity of goods and return some or all of them.
4. Customer service center. Provide customers with various operating instructions and services of the website, including shopping guide, service features, service promise, whether it can be returned, payment methods supported by the mall, whether there is extra charge for door-to-door delivery, delivery time after confirming receipt of payment, and other information that customers care about.
5. entrance counter. Access counter can count the frequency of Internet visitors' visits to various topics on the website and grasp consumers' demand for shopping malls, goods and services. Its data is an important reference for formulating business and marketing strategies.
6. Order inquiry. Customers can enter the order status interface according to the order number and corresponding information, which provides information such as order date, whether payment has been received, whether delivery has been made and delivery date.
7.BBS。 Use the guest book to record customers' opinions on website content, services provided, product search, product comparison, shopping cart, customer service center, product feedback, distribution station, inquiry center, cashier center and hot search e-commerce website planning report after browsing the website or shopping. Through the guest book, on the one hand, we can understand the needs of customers, improve services and enrich product categories; On the other hand, through the reply, customers can understand the services provided by the mall and increase their trust in the website.
8. E-mail. Provide the e-mail address of the corresponding administrator on each page of the website, so that when customers visit each page, they can feed back the questions, opinions and suggestions to the administrator in the form of E2mail, so that the administrator can improve the service and deal with the problems in time.
Email list. Contact customers through email list whenever products are updated, new preferential measures are introduced or major events are held.
10, online payment. Because online real-time payment has not been fully realized in China at this stage, shopping malls should provide various payment methods, such as credit card payment.
The layout design of the above single project will combine the B2C or O2O type of market adjustment and window design, and consider the overall layout with two series of products.
4. Software and hardware of e-commerce platform (step 4)
Usually, the hardware is very important for the operation of a website, which is the basic guarantee for the operation of the website;
1, e-commerce hardware is generally divided into two parts: network equipment and servers;
Network equipment: routers, switches, firewalls.
Server: according to the development of the company, it can be built, hosted and rented.
2, e-commerce software generally consists of three parts:
I. Operating software systems (UINX, LINUX, Netware)
B. Web server software
C database software (such as DB2, Oracle, SyBase, Informix, MS SQL Server, MySQL, etc.). )
The selection of the above equipment and software is based on the positioning of the project and the company's own resources, and then finally determined.
Verb (abbreviation of verb) Process training of e-commerce project (step 5)
After the establishment of the e-commerce platform, coordinate the company's two series of product managers, including factory managers, to carry out multi-department e-commerce operation process docking training, so as to ensure the closed-loop continuous operation of e-commerce from product display-price operation-marketing-customer attention-customer ordering-inventory management coordination of two products-financial settlement-product delivery-customer after-sales service of the e-commerce platform, ensuring smooth process and ensuring all employees of the company.
The promotion and operation of intransitive verb e-commerce (step 6)
1, unified QQ, public QQ group, personal WeChat and public WeChat, Weibo, email, etc. They are all exported to the e-commerce platform of Grandpa's software for self-media promotion and marketing.
2. Unify the packaging of the company's two series of products and the e-commerce platform promotion of external advertising.
3. Promote and market keywords and windows for popular forums and search engines (Baidu, Soso, Google, etc.). ).
4. Pilot a district for promotion with the help of traditional promotion methods, provide convenience services for a certain group (paid or unpaid), collect offline customer resources online, attract customers to pay attention to company e-commerce and mobile phone customers through convenience services and commodity activities, and increase customer clicks and membership registration of the two systems, thus increasing the added value of e-commerce. After the pilot is successful, it will be replicated in other districts.
Work plan for e-commerce operators II. Online promotion of e-commerce platform
At present, only four e-commerce platforms, namely JD.COM Mall, Taobao Mall, Famous Products Exchange and Micro Store, have just been completed. Among them, Amazon Mall, our contract date has arrived. So I suggest applying for Tmall Mall as another interface for us to open a shop.
Tmall mall
Jay Wang Yu is already applying, and it is estimated that all formalities will be completed in one month. We can pay a deposit first, and then we can start decorating the shop. It is expected that in mid-March next year, we will officially launch the activity of upgrading store data.
Jingdong Mall
JD.COM Mall, our current product details page is expected to be completed within 65438+1October 30th. In the future, products of all our platforms will be uploaded according to JD.COM products.
At present, the traffic in JD.COM keeps around 300 people every day. The highest monthly visit in history was 4,747, with 82 orders. Because our current product chain is single, the main products have no obvious promotion efforts. There is no better policy for active products.
Although, we launched several big events in time. But it still reveals that we obviously have too little manpower allocation and the computer allocation can't keep up with our demand for drawing. Time is too fast and many other factors.
Group buying: We can't attend the activities in JD.COM because we don't have good store data. At the same time, the store was not drained in the early stage, but the sales data was increased.
Business category: because the other company doesn't know our products very well, it is not accurate enough in keyword search and presentation. At the same time, the promotion period is not well controlled. The unit price consumption is too high and the overall budget is insufficient.
Here, we don't need to make a detailed analysis of JD.COM Mall. I suggest that JD.COM Mall optimize the keywords of products in xx. Do more explosive products and increase sales promotion in external drainage. Enrich our mainstream products. Among them, the quantity of liquor is increased, because there are only five kinds of liquor at present.
Taobao shopping mall
Taobao Mall, since its opening, for various reasons. Therefore, there is no steady flow in our store, and even no long-term customers make secondary purchases.
When I was in xx, I suggested that Taobao Mall set up a full-time store manager to be responsible for online maintenance. Because Taobao has a low threshold, there are not many procedures. So I suggest that some famous products, such as Maotai, Wuliangye and Guojiao, can also be promoted online.
For external drainage, I made a detailed account and password. Convenient for the store manager to operate.
Wei branch famous products hui
Micro-stores, famous products, this is a promotional storefront belonging to mobile phones. Among them, our shop has been renovated.
In xx, it is suggested that well-known brands and micro-stores increase their promotion and activities. Do a good job of combining online and offline. Strive to make the brand online and offline.
Online, we promote famous products and use online products through online promotion. Increase its exposure and increase the number of online fans. The store itself has done a good job in promoting daily activities and putting goods on shelves. So as to have sales volume and make another service brand with the characteristics of noble family 020.
Second, the annual sales task of the e-commerce platform is 6.5438+0.5 million.
I have always appreciated this saying, and I believe that our famous family is such a group.
Our platform-wide task in xx is 654.38+0.5 million. Despite various factors, in our view, 654.38+0.5 million is just a dream.
But people who have no dreams are hopeless people. A group without dreams can't go far after all. So in xx, we set a sales target of 654.38+0.5 million for all groups. I hope that leading comrades and all colleagues, regardless of honor or disgrace, will work together. Take the famous family as the lifelong goal, work hard and work hard again.
The third is the network promotion of related products of the company, such as (vineyard)
Our company is a comprehensive development company, and our leaders are far-sighted. He is a clever and outstanding man. So our company will have many main projects in the future. Vineyard is one of our new projects in xx.
In xx, I will combine the advantages of my own network promotion and cooperate with the company's enterprise development. Use the exposure of the network to promote our company's projects. Make more contributions to the company's new projects and bring better economic benefits.
Fourth, Q wine, mobile phone shop and micro-mall have perfect functions and are promoted online.
The PC end and mobile phone end of our Q wine mall have not been fully built, and even put into operation. When I was in xx, I suggested that there should be new directions and development goals on both PC and mobile phones. If we are based on the development of our own unique shopping mall, I will cooperate with my colleagues to build our Q wine shopping mall and strive to go online.
Micro Mall is another new e-commerce initiative of our company this year. I will cooperate with Mr. Wang () to strive for the construction and operation of the micro-mall. Be a service brand with famous family characteristics.
Verb (abbreviation for verb) Cross-border cooperation
Cross-border cooperation is a good mainstream direction for us to integrate resources, expand capital flow and make common progress. It is a good entrepreneurial help for our famous artists to list the New Third Board in xx.
In xx years, I will make use of the related enterprises I know in the e-commerce industry to introduce and contact. We drain each other, cooperate with each other and help each other through deposits and points.
Personnel construction of intransitive verbs
As our company is a multi-platform and multi-project company, I hope we can add new personnel to our company in xx. Expand our e-commerce group. Introduce more talents for the development of e-commerce in our company. Personnel construction is as follows:
Operation 12 people
In xx years, many of our colleagues will leave their jobs and return to school after the internship. So we need new e-commerce talents to operate our e-commerce platform.
Programmer 1-2 people
In xx, our Q Wine Mall and Micro Mall all need such talents to build our website. As we all know, building a Q wine mall and a mobile APP requires very professional talents to complete our work. Micro-mall also needs such talents.
Network promotion 1-2 people
After all, we are not pure e-commerce. Our e-commerce platform serves as a window for offline stores. Therefore, it is impossible for us to invest huge energy and economic consumption in promotion expenses and professionalism.
There are many new projects in the development of our company, and the e-commerce platform also needs huge traffic. So I suggest that for the consideration of major projects such as vineyards and famous products fairs. I also hope that there is a possibility of sales.
In xx, we recruit one or two experienced network promoters. Because a person's energy is limited, even if there is a reasonable time allocation. But network promotion needs a long-term accumulation and dedicated energy.
Seven. abstract
This year's famous artists are a year of pioneering and development. We are full of expectations for xx, and we are eager to make progress in xx. In xx, famous artists will inevitably put all e-commerce platforms into operation. After all, in xx, we became the pioneer of O2O in the exclusive wine industry.
With the joint efforts of President Wang () and all my colleagues, we will launch a famous family in xx. Make our contribution.