What book did Zhejiang self-taught advertising design buy in 2022? Poster Creative Design. 2022 Zhejiang self-taught advertisement design book: creative poster design, edited by Liu Qifang, Zhejiang People's Fine Arts Publishing House, ISBN978-7-5340-8 198-9, published in August 2020, is the "Thirteenth Five-Year Plan" textbook. Self-taught advertising design and production majors cultivate advertising senior professionals with advertising theory and skills, who can engage in advertising operation and management, advertising planning creativity and design and production, advertising market investigation and analysis and marketing in news publishing, film and television media advertising departments, advertising companies, enterprises and institutions.
What are the designated bibliographies for graduate students majoring in new media and network communication in Peking University? First of all, the official of professional courses in Peking University does not specify a bibliography. .
Enrollment Major: Communication (050302) Number of students: 25
0 1. International exchange and cultural exchange
02. Mass communication
03. New Media and Network Communication
04. advertising
05. Media management
06. Editing and publishing
10 1 ideological and political theory
20 1 English 1
6 15 communication comprehensive knowledge
(Communication Theory and Method)
847 mass communication, 848 advertising and media management
In fact, every student admitted to Peking University Communication has a different bibliography, or even a big difference. But there are all the core books. The following are the core books for your reference:
I. Basic bibliography
1, Communication Course Guo Qingqing, Renmin University of China Press
This book is the most classic basic reading. Even some students have watched it seven or eight times. It and the compilation of China Media Network can be used as a communication framework. I think it's better to elaborate on the framework. Read Guo's book first, and then read other books. Every time I read a little knowledge, I always think: which chapter can I add? Slowly, the network of communication becomes more and more dense.
2. Supplementary Edition of Introduction to Communication Bing Lin Xinhua Publishing House
It is easy to understand and can be used as an introductory reading. Teacher Li's literary talent is great! In this year's exam, structural functionalism is involved in this book.
3. Introduction to Communication, Xu Jing, Tsinghua University Press, Beijing Jiaotong University.
This book is a must-read for Peking University. 20 10 has two original questions. But 20 1 1 year doesn't involve much. In fact, this book has several mistakes, especially the way of communication.
In any case, it is the right choice to buckle all the little knowledge points in this book. Before going to the examination room, I also saw a friend who was engaged in research chewing this book. There are many new things in xu teacher's books that can be added to the Credentials.
4. Wu Introduction to Communication
It may be for students who take the self-study exam, and it has a big chapter like other books.
5. Zhou Qingshan's Introduction to Communication.
It's similar to other introduction books. Don't read it if you have no time.
Second, improve the bibliography on the basis.
1, Review Topics for Postgraduate Entrance Examination in Journalism and Communication, Communication.
I think everyone is familiar with this. This book is used in my framework.
2. "Analysis of 50 Key Hot and Difficult Issues in Journalism and Communication Postgraduate Review"
Maybe everyone has different sources of knowledge supplement. Many students' hot analysis comes from this book. I didn't put this book in a very important position. Because of current events, I mainly supplement them through online comments and academic papers. My classmate's reaction is also that it is not as practical as I thought. I wonder if the latest version has come out. It looks good.
3. Mass communication theory: paradigm and Liu Hailong school.
This book is one of my favorite books. It can improve the theoretical depth very well. It's definitely worth watching a few times. Take an examination of Peking University, breadth and depth go hand in hand. But don't look yet.
Third, the required reading list
Origin, method and application of 1. Werner Seffrin, Guo Zhenzhi, Meng Ying Huaxia Publishing House/Communication University of China Press.
This book is also very good. However, some people say that this book is poorly translated. In fact, the depth of postgraduate study is beyond reach. No matter how poorly translated, this book is still useful to supplement our knowledge. After all, we haven't reached the point of finding fault with its translation. The introduction of the new development of theory is good.
2. Mass Communication Theory: Foundation, Debate and Future, by Balaam Davies, Cao Shule Tsinghua University Publishing House.
This is also one of my favorite books. Read it several times when you have time. The theory of communication will have a clear outline.
3. Theory of Human Communication Te Li John
A very good book. It is recommended to read carefully. I didn't have enough time at that time, so I started reading the third chapter. It is helpful to understand some concepts. But in the required reading list, if time is really insufficient, it is ok to give up.
4. History of Communication: A Biographical Approach [America] Rogers Yin Xiaorong Shanghai Translation Publishing House
Peking University has little involvement in historiography. If you read this book, you should read it as your leisure time. We can sort out the communication process. Don't expect to find some arguments to answer the questions in it. Don't look ahead. When you understand a lot of communication theories and look back at this book, you will feel suddenly enlightened.
5. A Brief History of Communication, armand Matra
If you don't want to read History of Communication, you can use this one instead. But it is best not to replace it. The last one is good.
6. Milestones of Mass Communication Effect, published by Laurie, Derfler and Liu Hailong, etc.
If you really don't have time, you don't have to watch it. After reading it, you will have a clear understanding of the source of each hypothesis, but the postgraduate entrance examination will not be so clear.
7. mcguire's theory of mass communication: mcguire Cui Likun Tsinghua University Publishing House.
I didn't read this book deeply, because I read it later, and I don't think it will greatly increase my knowledge.
Fourth, research methods.
1, A Course of Social Research Methods, Fiona Fang Peking University Publishing House.
The most classic textbook of Peking University's learning methods. Actually, just read the first 13 chapter. However, the moderating variables and mediating variables in this year's exam are beyond this range. Very depressing. You can find controlled experiments and snowball sampling.
2. Sociological Research Methods is a funny book.
This book is more popular than Fiona Fang's. But the chapters are different. According to data collection methods, Feng's works are classified, and according to four research methods, Feng's works are classified. I only read the first ten chapters. I don't know whether it is a trend or an accident about the regulatory variables and intermediary variables beyond this range.
3. Liu Dehuan's modern market research.
This book is a textbook for master students. If there is not enough time for postgraduate entrance examination, you don't need to read it. The comparison between interview method and questionnaire method in one-year real questions can be found in this book.
4. Introduction to the research methods of mass communication in Yang Chen.
Qualitative Research Methods of Kun Li's Communication Studies
These two books complement qualitative research.
Note: Research methods are the focus of Peking University. We must attach importance to it. Personally, I think the method of books, as long as Fiona Fang down-to-earth reading a few times should be no problem. If you are not at ease, consolidate it with wind and laughter. Anyway, the two are almost a system. In fact, I have read both Bobby's and Anderson's method books, and compared them, I still think that only Yuan Hefeng is more practical. If you want to supplement the qualitative research, you can use Kun Li and Yang Chen's.
When reading books on methods, you'd better remember examples. Don't just look at word theory, it's boring. I always feel that the chapter on scale and indicators will be tested.
Verb (abbreviation of verb) critical school and cultural studies
1, Media Studies: Text, Institution and Audience, Lisa Taylor; Jason Wu and Huang Pei Peking University Publishing House
This book must be read. I feel that nouns such as intertextuality and exploration should be explained by nouns, but they have never been tested, so everyone should pay attention. This book has many topics over the years, such as reproduction, genre films, public service broadcasting and so on. In fact, many ideas in this book can be used to analyze movies.
2. Introduction to Communication: Process and Symbol, translated by Xu Jing, Peking University Publishing House.
Because Bing Lin's symbolic perspective can't be found in major websites or bookstores, this book is used to supplement it. Myth and myth are well discussed.
3. Introduction to Cultural Studies in Yang Lu and Wang Yi.
I like this book very much, and after reading it, I suddenly became enlightened about some cultural research phenomena. However, there are many redundant things to be filtered out. So don't look ahead. Wait until you have a general understanding of the field of cultural studies.
4. One-dimensional surreal implosion/Translator: Shi Yibin Press: Wuhan University Press
There is a detailed discussion about the critical school. This year's real hegemony lies in this book. In fact, hegemony has books related to critical schools, and so does Guo's books.
5. Pan Zhichang Lin Wei's media criticism theory.
Although there are many comments criticizing this book on the Internet. But I think this book's discussion of the critical school is ok. It divides communication into cultural world, power world, text world and game world. This book is similar to Introduction to Cultural Studies. This year's real hegemony is better discussed in this book.
6. Media culture research in Chen Long.
It is also a book on cultural studies. If you love cultural studies, or feel weak in this field, you can go and have a look.
Note: Frankfurt School and cultural leadership in this year's exam can be found in books involving critical schools. Because these two are so classic. In addition, Weber's "man is an animal hanging in the web of meaning woven by himself" can also be explained by the "meaning of self-production" in cultural research and Desai's "renting house" theory.
Six, network communication and new media:
Go to the bookstore to find one or two latest books and add them. I searched so much because I am very interested in online communication. The knowledge points of online media are actually supplemented by papers directly on the internet, and the book is of little significance. Of course, several books are important. New media took a lot of exams this year. For example, Weibo, social networking sites, and the performance of the negative function of mass media anesthesia in new media, as well as stealing vegetables games. I think the function of the book "New Media" is mainly to sort out the framework of new media for students, and most of the specific knowledge points need to be supplemented in the paper.
1, Noise by Hu Yong, Guangxi Normal University Press.
If you can find this book, you must read it The network public domain and * * * media are discussed in detail. At the same time, this book has a different perspective from other new media books that talk about network culture. This book only provides an analytical perspective. Don't think that new words like "Weibo" will find the answer here this year.
2. I read Kuang's Introduction to Mobile Media, but I think this book is a bit old. Go to the bookstore to find a newly published book about mobile phones to supplement this knowledge point.
3. Theory and practice of network communication
Because it is used by teachers in Peking University, I need to read it. In particular, the new development of some theories in the network environment is the focus of this book. The second question I re-examined was "Is the spiral of silence applicable in the network environment?" It has been tested for n years. When I was preparing for the second interview, I thought that such an old question should not be tested, but I really got the prize. Orz……
4. "Introduction to Network Communication" If Peng Lan has a new version, don't look at the 200 1 version, it's too old.
Seven, the teacher other books:
1, Globalization: Origin, Method and Influence
I like this book very much. Google quits China on 20 10. This book involves many knowledge points, but the final exam questions are not involved. However, around the last essay topic "Analyzing the Influence of Media on Social Change with Examples", we can find an angle from this book, that is, after the emergence of media such as telephone, the community gradually disintegrated. Later, radio and television appeared, and a consumer society gradually formed. The book "Cultural Globalization", the first topic discussed in Grade Two, also touched a little.
2, "Public Opinion" Xu Jing's book, if you can get it, have a look. If not, don't look. You don't have to study.
3. Peking University News and Communication Review
Be sure to watch it. Important papers covering teachers of Peking University. You don't have to look in all directions.
There seems to be a fifth episode, which is related to the news. Don't pay attention to the spread of exams.
Eight, academic monographs
Don't pay too much attention to academic monographs when they first try. During the second interview, you can draw an English question about academic monographs. Remind everyone, choose academic monographs and try to avoid the two books "The Passing of Childhood" and "Entertainment to Death". Because there are too many people preparing these two books. Why don't you find yourself a unique one? Such as identity and violence, mobs, etc. Be sure to get rid of the books "Childhood is Dead" and "Entertainment to Death".
Don't worry, you can't finish reading so many periodicals. In fact, it is enough for us to pick out a few articles in a journal. Pick out the core idea of the paper and you can read the rest.
1, a monthly magazine of international news, only looks at the communication part and pays no attention to the news.
2, "Modern Communication" bimonthly, some images and other practices need not be concerned. This year's real topic has a noun explanation of triple play, in which modern communication has a special topic.
3. Journalism University Fudan, a quarterly magazine, is very good. We still need to filter out some useless ones.
4. Journalism and Communication Research is a bimonthly magazine of Chinese Academy of Social Sciences. There are not many articles in each issue, but each article is very long.
I didn't want to go to the library at that time, and the periodical update of the library was particularly slow, so I downloaded all the periodical papers on cnki. But one of my classmates said that reading electronic papers online is not as effective as reading paper, so she only reads physical journals. I thought the effect was similar, so I downloaded it online. Let's do it according to our own situation.
If you have enough time, take the list of teachers and search for papers on cnki one by one. But ordinary people don't have the time.
That communication course is in the second edition. Do you want to buy the second edition?
Then buy a new version and try to buy a new one with all the contents.
Is the teaching material for self-taught accounting major the same as that for unified recruitment? The self-taught textbooks for accounting majors are the same as those for unified recruitment. The content is similar, the depth of unified recruitment is more difficult, and the teaching materials for self-study are slightly simpler. 1. The self-study exam is relatively loose and strict, and the undergraduate students recruited by the state need to take the college entrance examination and score online before they can be admitted ~! 2. Self-taught undergraduate students have to pass about 33 courses to get a diploma! Unified recruitment means going to school, attending classes, being taught by teachers, and the examination papers for unified recruitment are generally issued by schools, which are relatively easy to test. 3. Most of the self-taught candidates are self-taught while working, with no classes and no teachers. If you take the self-taught exam, it is basically a national unified exam paper, which is more difficult to take.
What textbooks are there for self-study accounting? The subjects arranged by different provinces are different, but there is not much difference. You can go to official website, save the self-examination network.
If you have any questions about the self-taught/adult-taught examination, don't know the contents of the test sites for self-taught/adult-taught examination, and don't know the local policies for self-taught/adult-taught examination, click on Mr. official website at the bottom to get the review materials for free: /xl/