Register to build a platform

First of all, you have to register and authenticate the official account (service number) of WeChat, and open the WeChat payment function, on this basis, develop WeChat Mall.

Here, the functions of WeChat Mall include one-click primary distribution and secondary distribution, multi-distributor level, multi-member level, single product commission customization, team battle, spike, bargaining, coupons, regional agents, shareholders and partners, lottery, poster marketing, article marketing, live video e-commerce, integral mall, full discount, full return, gifts, reduction and recharge, etc.

2

Virtual evaluation of establishing shopping center

Virtual comments

This step is very important. This is the purpose of Taobao spending money to brush a bill. Now, these don't need to spend money to find someone to brush the bill, and don't even have to worry about the risk of being found out. Because it is its own platform, the rules are made by itself.

three

Enable distribution mode and set distribution rules.

distribution centre

Distribution system is an interest incentive system, which promotes users to actively share and forward. The main target groups are full-time mothers, white-collar workers in the workplace, students at school and loyal users. After becoming dealers, they can not only earn commissions, but also buy things in shopping malls much cheaper.

four

Establish 10 WeChat groups with 500 people.

This step is very important, and the result of implementation will also affect the later fission effect.

The first batch of WeChat groups of/10 500 people were established, and the positioning and group rules of WeChat groups were established. It is better for the initial group members to be paid users who have already purchased, because it is easier to attract friends in the later stage because of the trust foundation. If you have 100 purchasing users, then each WeChat group will pull 10 purchasing users. If you have 500 purchasing users, each WeChat group will pull 50 users. The fission speed also depends on the number of the first paying users.

After the first step is completed, the next step is to split the team members. Everyone will have hundreds of friends on WeChat. It's easy for everyone to pull 10 people in. You can use red envelopes or physical rewards to encourage. Successful recruitment of 10 people will reward 5 yuan with a red envelope or a small gift (coupons can be redeemed through the mall without too much manual participation, thus reducing the workload). Newcomers can also bring people in. If you don't have the energy to count how many people each person has brought in, you can use some group control software to automatically count the number of people. They are sold in the market for only one hundred dollars.

The process of attracting people is the process of building a group. From time to time, red envelopes are issued to enliven the group atmosphere. It usually takes about 5-7 days for the WeChat group of 10 to be full, that is, you will have a WeChat group of 5,000 people a week.

five

Community maintenance and transformation

Having a WeChat group of 5,000 people is not the purpose, because these people are all here for red envelopes/gift rewards, and they are not interested in your mall and products, because there is no basis for trust. What you need to do next is to let these people have a certain understanding of you, the platform and the products, and gradually generate trust and dependence. How come?

Give a gift and try it for free.

Gift exchange coupon

Specific steps:

A put the trial gifts to be distributed in the mall, and set up exclusive gift certificates for newcomers. The number is limited to one per person at most (to avoid repeated collection), and put the trial products in the most conspicuous position on the homepage of the mall.

B. Share the official WeChat account or product poster to the WeChat group, and inform the group members to pay attention to the official WeChat account, and get a free gift on the homepage of the mall.

I believe everyone is interested in free things. In this way, you can not only gain the trust of 5000 users, but also get 5000 accurate fans.

six

Activity operation promotes conversion and repurchase.

This is how Racine got her initial fans. How do you make these fans really become your paying users? It can be transformed by active operation.

coordinate

bargain

Operating Steps: Take out a popular product and show it to these fans through activities such as group battle/bargaining/spike, so that they can buy the experience product at a price lower than the market price, which is why the popular product is the main reason, because the popular product is the best in the company, regardless of its cost performance or word of mouth. Only after a good product user experience will it really generate trust and dependence.

seven

Replication fission

After 1-2 months of fan operation and maintenance, 5,000 fans have basically established a trust foundation for your platform. This time is also the time for fans to split. The goal of the second batch of WeChat groups is 100 WeChat groups with 500 people. Please refer to steps 4 and 5 for specific operations.

After this step is completed, a few months later, the number of your WeChat group has reached 1 10, with more than 50,000 group members and fans, taking shape.

The above is how to make a platform complete the qualitative change from 0 to 1 and the quantitative change from 1 to 10. Then the next target is 505 million, from 10 to 100 to 1000. But to achieve this goal, the above methods are not feasible, because the workload is huge and the cost is huge, and more efficient operation means are needed to increase fans. I won't discuss it here, but I can add WeChat to discuss it privately.