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Is it easy to sell cultural books to readers?
The reason why the Shell project can be implemented so smoothly is mainly because they know that Marvin's team is absolutely honest and reliable. It never occurred to anyone that McKinsey worked there to overcharge consulting fees. Obviously, the motivation of the group is to help them, not just to make money. They also feel this. Shell commented on Marvin: "It's very sincere. He really wants to do our things well." West Point Military Academy said: "You have each other in your hearts and have the ability to let them know."

Different people make the same plan, and the degree of adoption and implementation by customers is different, just as the same sentence is said by people with different strengths. The degree to which a person or an organization itself is trusted depends on your sincerity and true ability. "Sincerity" and "real skill" are indispensable, and to some extent "real people" are even more scarce. The power of honesty, the longer it lasts, the more incredible it becomes. Hua Hehua said "don't lie", readers said "honesty is the primary productive force" and McKinsey said "tell the truth". The reason is the same.

If you have real skills, you may not believe it. If you are sincere, even if you don't do well, others will think you are a mistake and give you a chance.

This sentence is true, and it can be circulated for thousands of years.

? All McKinsey's projects start with a situation survey. For the study of organizational structure, we should first "go deep into the organization" and track the decision-making process. This is the essence of management. Who is the decision-maker in order to fully understand? What is the main point of decision? How is the decision made? How long will this decision take? What hinders efficient and smooth decision-making

? The key to the investigation in the high-level interview is that the most important thing in the high-level interview is to ask questions, and any question has an answer. When consulting Puhua, Marvin urged the group to try their best to improve the interview outline. He asked them to revise the draft about 10 before and after to ensure that the outline put forward the right questions in the right wording until they were satisfied.

? McKinsey suggested that Puhua should focus on cultivating a distinctive service attitude. In fact, Puhua also has such a service attitude, but in Marvin's view, it has not been widely and enthusiastically implemented in Europe.

Puhua has always had this feature, but it has not been clearly integrated into the market development model, and McKinsey's proposal is also based on this feature. For a long time, Puhua mistakenly thought that its strategic focus should be on developing new business areas and specialized skills that can be sold centrally. ?

McKinsey showed us what we always knew existed in our hearts, but we never dared to rely on it. This is very different and gives us a unique market advantage.

The consultation is like this. As an outsider, more objectively find out the advantages of an enterprise and the reasons that really lead to its success, and then enlarge it, put it in a reasonable position, put it in a certain strategic height, and give it overwhelming attention and implementation, and the efficiency will be improved. Among them, the most important thing is judgment, not expression. You know the importance of one thing and what should be strengthened. The second is to express, speak clearly, speak loudly, firmly and clearly. Of course, there is also the issue of leadership, so that the other party can trust us.

Some people say that consulting is selling customers' things, yes! This sells this judgment, and this is the important judgment. Something you always knew in your heart, but didn't dare to rely on.