The specific scope of work of the Art Creation (American Graphic Design) Group of the Marketing Planning Department
1. Analyze the planning requirements, fully understand the planning intention, design and create the project plan, and ensure that the design works are completed with high speed and high quality;
2. Responsible for the layout design of various marketing activities, as well as the design of posters, samples, picture books, POP and other promotional materials;
3. Responsible for the stage background of various public relations activities, graphic design of stores and other projects, as well as the design of posters, samples and picture books;
4. Be responsible for full contact with printing houses and manufacturers to ensure the accurate implementation of the design scheme;
5. Be responsible for the store layout graphic design of the company's office space and newly opened stores;
6. Be responsible for summarizing the layout of marketing activity shops and the design scheme of promotional materials, and filing them;
7. Be responsible for analyzing the advantages and disadvantages of the current design scheme according to the operation data of various marketing activities, and completing the analysis report to achieve the expected results.
8. Be responsible for the company's marketing planning copy, the graphic design of the company's website, advertisements and electronic magazines.
Specific responsibilities of Art Creation (Graphic Design) Group of Marketing Planning Department
1, responsible for the visual image design of the company and the brand, and designing and formulating the VI manual;
2, responsible for product packaging design;
3. Be responsible for the design and production of product promotion and application materials, such as POP and magazine advertisements. ;
4. Be responsible for the website management of the company and cooperate with other departments.
5. Design decoration drawings for the company.
6, responsible for the editing and production of enterprise journals.
7. There are CAD and photo production managers.
8. Website UI design
9. Enterprise VI design
Specific scope of work of creative director of art creation (graphic design) group of marketing planning department
1. Lead and guide the creative conception and implementation of important brands, and ensure and supervise the quality of the works of the design department;
2. Assist the customer department and the planner to formulate the overall solution of the customer plan and form a unified strategy;
3. Be responsible for leading the creative team and providing professional training and guidance for department members;
4. Responsible for the design of websites, shops, architectural books, DM, apartment manuals and other promotional materials for service projects;
5. According to the requirements of the company's projects and customer characteristics, organize discussion and determine the design scheme, and lead the design team to complete the design task on time with good quality and quantity;
6. Be responsible for management and planning, check the work of the design team and determine the overall design style of the project;
7. Formulate and standardize the operation flow and working procedures of the planning and design department, and coordinate the work and study of the department.
Specific job responsibilities of creative director of art creation (graphic design) group of marketing planning department
1. Responsible for the coordination of the company's design work;
2. Be responsible for the conception and design of the overall scheme of the company's design department (including floor plan, renderings,);
3. Be responsible for the scheme adjustment in the process of work, and communicate with employees, leaders and customers in time;
4. Go deep into the field to provide technical guidance, accumulate and improve their own business knowledge and ability;
5. Complete the collection, positioning, advertising and review of relevant materials of the company's design and creation department.
Work;
6. Clearly and effectively grasp the overall creative direction of the design team;
7. Establish a team work plan with clear goals;
8. Effective communication promotes teamwork.
The specific scope of work of graphic design of art creation (American graphic design) group of marketing planning department.
1. Take the initiative to collect all kinds of work data, collect design and development information from various sources, and enrich design ideas;
2. Responsible for the creation, design and production of advertisements;
3. Analyze the relevant information and opinions provided by the planning department, and complete the creative scheme according to the requirements of advertising planning and the mentality of consumers;
4. Work with relevant departments to formulate a complete advertising plan for customers' review, and make it after the customer's review, including shooting, dubbing, printing or photography, painting, etc.
5. Responsible for the design and production of product samples, corporate brochure, vi, corporate image, trademarks and signs;
6. Responsible for packaging design, media advertising, exhibitions, enterprise exhibition halls, franchise stores, corporate culture propaganda slogans, corporate environmental layout design, etc. ;
7. Be responsible for discussing the design scheme and implementation difficulty with other relevant departments, accurately grasping the customer's intention and making the work complete smoothly;
8. Complete the design work assigned by various projects and departments;
Specific responsibilities of graphic design group of artistic creation (American graphic design) in marketing planning department
1. Fully responsible for the graphic design of the company;
2. According to the requirements of the project, be responsible for the design and production of related art aspects of the project;
3. Responsible for sorting out excellent cases, technologies and resources;
4. Cooperate with the project supervisor to make the work progress plan;
5. Assist technical and customer service departments to carry out various test advertisements for screen design;
6. Understand the needs of customers and coordinate advertisers to carry out commercial advertising screen design;
7. Other tasks assigned by superiors.
Specific scope of work of three-dimensional design of art creation (American graphic design) group of marketing planning department
1. Responsible for the user interface and interaction design of the company's terminal products;
2. Analyze users' needs according to different market positioning;
3. Conduct interactive design and write design documents, design interface specifications and other related documents;
4. Cooperate with developers and testers to complete the UI implementation of the application system;
5. Improve and perfect the UI according to the feedback from the business department and the requirements of customers; Participate in user testing and other related activities.
6. Be responsible for the design and production of interactive demonstration of the company's terminal products: capture the requirements of the user interface;
7. Establish a user interface prototype; Make interactive demonstrations; ;
8. Participate in the customer's discussion on the interface and ease of use; Generating a user interface list; Generate a user interface specification;
9. Track and analyze usability design trends in the industry.
Specific responsibilities of three-dimensional design of art creation (graphic design) group of marketing planning department
1. Make a design plan:
2. Write a design specification;
3. Make project implementation plan and project implementation cost calculation quotation, implement management budget and control cost;
4. Make the project schedule plan and project resource demand plan, coordinate the related resources of the company, and ensure the realization of the project schedule goal;
5. Drawing: Using drawing software according to the design scheme, making design scheme diagram, effect diagram and construction drawing;
6. Fully communicate with customers and construction personnel, and do a good job of on-site technical disclosure of design scheme;
7. Preside over the modification and change of design scheme during construction, and provide follow-up service;
8. Ensure the quality of the project and meet the needs of customers.
The specific work scope of industrial design of the art creation (graphic design) group of the marketing planning department.
1. Responsible for the writing of the company's industrial design and design scheme;
2. Design and plan an effective production process plan;
3. Design and improve the operation method, site layout, workstation appliances and other production auxiliary tools;
4. Budget and measure working hours;
5. Process balance analysis and ergonomics analysis;
6. Be responsible for the company's industrial design training and related work follow-up;
7. Coordinate with other departments to complete the tasks assigned by the company and achieve the expected results.
Specific job responsibilities of industrial design of art creation (graphic design) group of marketing planning department
1. Cooperate with relevant departments to provide technical support in the early stage of the project;
2. Complete the design task with high quality according to the project schedule and design process;
3. Responsible for ID-related assistance in the later stage of product design, including structural design and tooling;
4. Cooperate with the engineering department to support the design creativity;
5. Collect relevant documents and design trends to improve their own design level and business level;
6. Provide reasonable suggestions for internal departments to increase cohesion;
7. Standardize and archive documents.
Specific scope of work of multimedia design of art creation (graphic design) group of marketing planning department
1, responsible for the animation production of Flash titles and multimedia project titles and the dynamic effect design of each scene;
2. Be responsible for the production of online Flash advertisements and the demonstration of Flash products;
3. Cooperate with multimedia producers and web designers to complete the animation elements in the project;
4. Responsible for video and audio processing of multimedia projects;
5. Making and collecting design data related to the work content;
6. Handle other related coordination work arranged by the department.
Specific responsibilities of multimedia design in the Art Creation (Graphic Design) Group of Marketing Planning Department
1. Responsible for the design, production and update management of multimedia animation.
2. Be responsible for website updating, network maintenance and customer online service;
3. Be responsible for the animation production of the Flash titles and trailers of multimedia projects and the dynamic effect design of each scene;
4. Responsible for the video and audio processing of multimedia projects;
5. Making and collecting design data related to the work content;
6. Handle other related coordination work arranged by the department.
The specific scope of work of computer graphic design in the art creation (graphic design) group of the marketing planning department.
1. Assist the project in product interface design;
2. Design and modify the company website interface, and assist in website update and maintenance;
3. Assist various business departments to make PPT and product demonstration versions.
4. Assist the design supervisor to formulate the relevant standards for plane and animation production, as well as the formulation and innovation of technology.
5. Take photos and draw pictures with products;
6. Keep up with the latest fashion elements of art design in the market and pay attention to the details of related products.
7. Be able to meet the needs of the website and connect the web artists perfectly;
8. Responsible for the company's CI, product packaging, advertising and other art design and production;
9. Responsible for the production, post-maintenance and management of the company's website;
10. Responsible for the advertising design of the website.
1 1. Other related art and design work.
Specific responsibilities of computer graphic design of art creation (graphic design) group of marketing planning department
1, according to the requirements of the project leader to implement the relevant documents and website art design;
2. Communicate with technical departments and coordinate the implementation of related design and website planning.
3. Be responsible for the analysis, planning and refinement of website columns and functions;
4. Be responsible for analyzing user behavior and constantly improving the design of business processes based on network and plane;
5. Assist to complete some daily photo processing and webpage production of this department;
6. Be responsible for all affairs related to the website.
The specific work scope of product design of the Art Creation (American Graphic Design) Group of the Marketing Planning Department.
1, fully responsible for product design and development.
2. Understand, identify and expand the company's brand culture, shape and enhance the brand image.
3. Complete product development within the specified time, and produce single products and product combinations with market competitiveness.
4, research and establish product technology, technology and standards.
5. Make a reasonable product development budget and implement it within the budget.
6. Responsible for the recruitment, training, work arrangement, management supervision and evaluation of designers;
7, timely and comprehensive analysis, to understand the needs of customers.
Specific job responsibilities of product design of art creation (graphic design) group of marketing planning department
1. According to the requirements of the company and customers' task book, put forward product development planning and design scheme to ensure the smooth progress of new product development tasks;
2. Put forward the new product test plan, track the circulation of test batches, and complete the test analysis report in time;
3. Prepare design documents and process documents for new products;
4. Participate in analyzing the product quality problems fed back by users to ensure that the problems fed back by customers can be solved in time;
5. Complete other tasks assigned by superiors.
The specific scope of work of advertising design in the Art Creation (Graphic Design) Group of the Marketing Planning Department
1, responsible for the promotion and publicity of corporate brands, with a unique understanding of corporate brand concepts and business operation processes and certain marketing planning experience;
2. Responsible for the design, production, publicity and standardized management of all kinds of advertisements of the company;
3. Participate in making daily marketing plans;
4. Coordinate the relationship with external advertising companies;
5. Complete other assigned tasks.
Specific job responsibilities of advertising design of art creation (graphic design) group of marketing planning department
1, responsible for the promotion and publicity of corporate brands, with a unique understanding of corporate brand concepts and business operation processes and certain marketing planning experience;
2. Responsible for the design, production, publicity and standardized management of all kinds of advertisements of the company;
3. Participate in making daily marketing plans;
4. Coordinate the relationship with external advertising companies and complete other assigned tasks.
The specific scope of work of art design in the Art Creation (American Graphic Design) Group of the Marketing Planning Department
1. Assist in making the overall design scheme of the webpage and understand the planning and design ideas of the webpage production manager;
2. Be responsible for the realization of artistic effect in the process of web page production, fully communicate design ideas, realize the design scheme of web page designers, and make the products achieve the best visual effect;
3. Participate in the revision design of the existing columns of the website and the development of new projects, and design and produce existing products and website pages;
4. Cooperate with cross-functional internal departments (such as marketing, sales, products, etc.). ), analyze the design requirements of various departments, fully understand the intention, give professional guidance, carry out artistic design of works, and ensure the high-speed and high-quality completion of design works;
5. Communicate with customers on product art design, understand customer needs, innovate constantly and put forward their own rectification plans and opinions on the website interface from the user's point of view to meet customer needs;
6. Provide professional technical support for the company's product development and page content. , constantly optimize the art design of the page to achieve a good user experience;
7. Do a good job in the daily maintenance of web artists;
8. Collection and arrangement of relevant information:
9. Deeply understand the design ideas of product personnel, prepare product art design documents according to product design concepts, and submit them to superior leaders on a regular basis;
10. Collect new ideas and standards of art design in related industries, always pay attention to the latest technical trends, and improve the level of art design.
Specific job responsibilities of art design in art creation (graphic design) group of marketing planning department
1, responsible for the display and daily maintenance of related products designed by subordinate departments;
2. Responsible for the planning and implementation of daily activities and promotional activities of the design department;
3. Responsible for the production of related posters and the design, production and distribution of publicity printed matter;
4. Responsible for the expansion of surrounding planning resources.
1. Assist the project in product interface design;
2. Design and modify the company website interface, and assist in website update and maintenance;
3. Be responsible for the artistic design and production of the company's CI, product packaging and advertising.
4. Other related art design work.
The specific scope of work of the Art Creation (American Graphic Design) Group of the Marketing Planning Department
1. Be fully responsible for the evaluation and guidance of the company's creativity, copywriting and graphic design, and cooperate with the company's overall marketing strategy to achieve the expected market effect;
2. Responsible for the creative conception and implementation of the participating designers, determine the tone and expression of relevant design work, and the marketing and communication effects to be achieved;
3. Participate in formulating the creative design direction of the company's mail order catalogue and shopping website, and provide reliable creative solutions;
4. Participate in the professional training of creative design members;
5. Be responsible for excavating and stimulating the creative enthusiasm of designers, cooperating with the staff in typesetting and creative methods, and comprehensively improving the overall visual effect of service product catalogs and websites;
6. Participate in and assist other departments in shooting planning, and make effective promotion plans and budgets;
7. Responsible for using unique business wisdom and aesthetics to formulate corresponding marketing and design strategies;
8. Put forward reasonable suggestions and criticisms on all aspects of company management and corporate culture.
Specific Responsibilities of Art Creation (American Graphic Design) Group of Marketing Planning Department
1. Be responsible for implementing and formulating the company's planning and design scheme, and defining the department development plan;
2. Participate in the formulation of design center system and process;
3. Participate in organizing the formulation of product design scheme;
4. Responsible for handling the technical problems of new product trial production and test feedback.
5. Maintain good cooperative relations with external cooperative manufacturers;
6. Technical problems in the process of organizational design;
7. Control the progress and quality of design work.
The specific scope of work of the Art Creation (Graphic Design) Group of the Marketing Planning Department
1. Responsible for the layout and typesetting of the magazine;
2. Responsible for the production and maintenance of each page of the website;
3. Responsible for the basic maintenance and management of website content;
4. Plan the website channel under the guidance of the manager;
5. Assist in the design of active products;
6. Responsible for the design of website plane;
7. Responsible for the UI design of stand-alone products;
8. Making static pages with DIV+CSS;
9. Responsible for the design and production of page icons;
10. enterprise VI design;
1 1. Design enterprise publications, posters, posters, etc.
12. Follow up the production of promotional materials, including quality and progress.
Specific responsibilities of Art Creation (Graphic Design) Group of Marketing Planning Department
1. Responsible for the art design and production of the company's and customers' print media;
2. Responsible for the design and beautification of the website plane;
3. Communicate with customers, understand the needs of customers to build websites, and write website construction and optimization plans;
4. FLASH production of company and customer websites;
5. Make static pages with DIV+CSS;
6. Responsible for the design and production of page icons;
7. Design and produce manuscripts according to the requirements of the company;
8. Design and produce internal publicity materials;
9. Perform other tasks assigned by superiors.
The specific scope of work of electronic magazine design in the Art Creation (Graphic Design) Group of the Marketing Planning Department.
1. Be responsible for the graphic design, flash production and dynamic synthesis effect of the company's electronic magazine;
2. Update the specific content, collect and sort out the data;
3. Adjustment and revision of the specific layout and content writing of electronic magazines;
4. Cover design and artistic creation of electronic magazines:
5. Responsible for the design and production of flash related to electronic magazines and corporate business;
6. Work with the * * * team to build and improve the e-magazine channel, and participate in the design of related products.
7. Conduct daily investigation and analysis of the market, grasp the latest market trends, and design an electronic magazine that best meets the tastes of customers.
8. Daily maintenance and update of electronic magazines.
Specific job responsibilities of electronic magazine design in Art Creation (Graphic Design of American Edition) Group of Marketing Planning Department
1. Responsible for making relevant planning documents of the company's e-magazine;
2. Arrangement and comments of electronic magazines;
3. Review and update the contents of the company's related electronic magazines;
4. Coordinate the related processing and production of electronic magazines;
5. Assist the graphic design team in other related work;
6. Overall planning and coordination of work;
7. Cooperate with graphic designers to complete the interactive animation design of electronic magazines and new advertising forms;
8. Complete the design and development of FlashActionScript program related to the project;
9. Improve the content of electronic magazines and enhance the company's image.
10. Follow up the workflow of e-magazine design;
The specific scope of work of electronic newspaper design in the Art Creation (American Graphic Design) Group of the Marketing Planning Department.
1. Collect data independently and make electronic journals.
2. Be responsible for the graphic design, flash production and dynamic synthesis effect of the company's electronic magazine.
3. Responsible for the design and production of flash related to electronic newspaper and corporate business.
4. Be responsible for establishing and improving the electronic newspaper channel with the team, and participate in the design of related products.
5. Be responsible for the negotiation of customer service agreement and the signing of expansion project.
6. Be responsible for establishing the customer information system and registering and saving all kinds of contracts.
7. Be responsible for the translation of English contracts of the Ministry of Commerce and various English letters of other departments.
8. Be responsible for dunning historical contracts involving services, and maintain and coordinate customer relations.
9. Be responsible for the daily internal affairs of the electronic newspaper platform.
Specific responsibilities of electronic communication design in Art Creation (American Graphic Design) Group of Marketing Planning Department
1. Write the design scheme of electronic newspaper,
2. Responsible for the production and management of electronic newspaper;
3. Be responsible for the update and production of electronic newspaper;
4. Responsible for the recruitment and training management of electronic newspaper producers;
5. Improve the content of electronic newspaper and enhance the company's image.
6. Follow up the workflow of electronic newspaper design;
The specific scope of work of the director of the art creation (graphic design) group of the marketing planning department.
1. Analyze the planning requirements, fully understand the design intent of the American editor, design and create the project plan, and ensure that the design works are completed with high speed and high quality;
2. Responsible for the graphic design of the company's various businesses, venues and other layouts, as well as the design of posters, samples, picture books, POP and other promotional materials;
3. Responsible for the stage background of various public relations activities, graphic design of stores and other projects, as well as the design of posters, samples and picture books;
4. Be responsible for full contact with printing houses and manufacturers to ensure the accurate implementation of the design scheme;
5. Be responsible for the store layout graphic design of the company's office space and newly opened stores;
6. Be responsible for summarizing the layout of marketing activity shops and the design scheme of promotional materials, and filing them;
7. Be responsible for analyzing the advantages and disadvantages of the current design scheme according to the operation data of various marketing activities, completing the analysis report and reporting to the superior.
8. Assist American editors to actively cooperate and coordinate the work of American editors, and carry forward the team spirit to coordinate their operation;
9. Assist American editors to complete the important design and production tasks of Art editor.
The Art Creation (American Graphic Design) Section of the Marketing Planning Department is responsible for specific job responsibilities.
1. Design and update the company's publications, product publicity materials, business training materials, 3D design of shops/exhibition halls, audio-visual products and other business required materials;
2. Design various forms, applications, documents, envelopes and stationery at home and abroad;
3. Communicate closely with relevant suppliers to ensure the accurate expression of design concepts;
4. Provide photo support for branches and shops, and provide data support for the company's website;
5. Design and produce advertisements for various periodicals and magazines;
6. Responsible for the company's daily publicity, planning, design and production, company exhibitions and meeting arrangements;
7. Be responsible for summarizing, sorting and editing the service system documents;
8. Responsible for the establishment and management of service system files;
9. Training service system, sorting and summarizing training files; Submit the training plan;
10. Take charge of sampling and real-time monitoring of daily business according to business specifications, put forward corresponding rectification plans, and finally document and implement them;
1 1. Responsible for the smooth completion of all the work in this department.