"Gollum Phororo, a good partner for happy growth", although 2006 was the Year of the Dog, it was the lovely little penguin Phororo who reported for the first time. Phororo series penguins launched by Beijing Reader Company, Huayi Publishing House, Star TV and Guangdong He Qian Film and Television Communication Co., Ltd. landed in China one after another. This series of products includes books, movies, audio-visual products, peripheral toys and food. In addition to China, the United States and Canada also launched their series products in 2006.
It is reported that the origin of Phororo, a little penguin, is Korean. In 2003, Phororo's book was published for the first time in Korea, and 650,000 story books were sold within 13 months. In 2004, Phororo's books were published in French and Taiwan Province Province of China respectively, which also aroused strong repercussions.
Almost from the day of birth, this lovely penguin has become the national image spokesperson for South Korea to participate in comic-con exhibitions around the world. Some domestic education experts believe that the charm of this series of children's products about how Phororo, a little penguin in the ice and snow country, can live in peace with her animal partners lies in explaining some interesting things in children's lives with pure and lovely oriental cartoon characters, and at the same time, there are traditional oriental virtues running through them. The first batch of six Phororo books of Little Penguin has been published by Huayi Publishing House.