The rapid development of mobile phone publishing has undoubtedly brought new highlights to the current digital publishing. When mobile phone publications are distributed through this new media, they also face the problem of copyright protection like traditional publishing industry.
With the rapid development of mobile phone publishing, China has formed a flexible and diverse mobile phone publishing pattern with complete categories such as mobile phone newspaper, mobile phone periodical, mobile phone original literature, mobile phone games and mobile phone (wireless) music. Compared with traditional publications, the forms and modes of communication of mobile publications have changed greatly. However, many copyright protection issues in the process of mobile phone publishing have also attracted more attention and in-depth discussion.
Copyright protection is a key issue related to the sustained and healthy development of mobile phone publishing industry. Judging from the current situation of intellectual property protection of mobile phone publishing, there are some difficulties, such as unclear publishing subject, more difficult publishing supervision and immature digital copyright protection technology. At present, there are no special laws and regulations on mobile phone publishing in China. Therefore, it is necessary to strengthen the construction of laws and regulations and issue specifications and standards specifically for mobile phone publishing. Only by solving the copyright protection problem of mobile phone publishing can we effectively carry out mobile phone publishing. On the other hand, improving anti-piracy ability will become an important issue for enterprises. After ten years' accumulation, Shanghai Cihai Information Technology Co., Ltd. successfully put Haizi Digital Watermarking System into commercial use, and cooperated with FLTRP to develop the first brand mobile phone dictionary app in China, which won strong support from government departments and high attention from people in the industry. Technology like this will definitely be needed for development, and it will also become an important key to whether it can stand on the mobile phone publishing and successfully transform.
2. Digital publishing technology innovation
Scientific and technological innovation and application are the fundamental driving force for the development of digital publishing. Technological innovation ability, especially core technology research and development ability, is the foundation of digital publishing development, and the optimization of resource allocation and industrial upgrading must rely on technological progress. Traditional publishing houses are used to publishing and selling traditional books, but they are not familiar with the editing, printing and returning of mobile publishing under the new format, and they can't connect with mobile publishing in sales and services. Therefore, it is necessary to promote the modernization of publishing with digitalization as the core, encourage the creation of independent intellectual property rights, promote the upgrading of publishing and communication technology, strive to develop the core technology of digital publishing successfully, and build a mobile publishing and communication system with wide coverage and fast transmission.
At the same time, 3G technology not only promotes the rapid development of digital publishing industry, but also makes the publishing industry face enormous technical and financial pressure. The state should formulate the development plan of digital publishing industry and relevant policies and supporting measures, encourage and support publishing enterprises to develop new digital publishing products, new processes and new technologies, establish and improve the technological innovation mechanism of enterprises, support such enterprises to carry out technological innovation, accelerate the transformation of scientific and technological achievements and equipment renewal, formulate corresponding fiscal and taxation policies and financial policies, encourage enterprises to increase investment in science and technology, and promote the overall development of digital publishing industry. As one of the largest publishing houses in China, FLTRP, as a typical representative enterprise, reached a cooperation with Shanghai Cihai Information Technology Co., Ltd., the pioneer of domestic online dictionaries, and launched a series of FLTRP mobile dictionaries, which made up for the technical shortcomings of traditional publishing houses.
3. Explore the profit model
The business model determines the future of the whole industry, and all parties in the mobile publishing industry chain have not yet formed a mature cooperative business model. Mobile phone publishing is a publishing activity based on wireless Internet access. In the industrial chain of mobile phone publishing, there are mobile operators, technical service providers and information content providers. Mobile operators represented by China Mobile and China Unicom are in a monopoly position, and they have the right to decide which technical service providers and information content providers to cooperate with, which hinders the standardized and diversified development of the market in a certain sense.
The profit model of mobile phone publications has gradually become clear, and the cooperation model between FLTRP and Shanghai Cihai Information Technology Co., Ltd. is worth learning. By adopting the mode of cooperation and joint operation, both parties can maximize the use of resources and channels to promote the publication of mobile phone dictionaries through flexible benefit distribution. In addition, the profit model has entered a diversified era. Shanghai Cihai Information Technology Co., Ltd. not only helps to improve the user experience, understand users, but also contributes to the future. In addition, not only the Internet, but also the mobile Internet has entered the stage of "content is king". Publishing houses have a lot of high-quality copyrights and good content, and the combination of advantages of R&D teams will inevitably attract more users, so the future profit model is reliable and stable.
4. Cultivation of habits
Mobile phone publications have broken the traditional reading habits, and reading can only be done through the mobile phone screen. The mobile phone has a narrow display screen and low resolution, so it is not very convenient to read novels through the mobile phone, and the reading effect is not very good, so it is difficult to be accepted by the public in a short time.
Traditional books conform to readers' reading habits in layout design, text and picture arrangement, etc., which naturally makes readers feel more cordial in the reading process. At the same time, after a long period of development, traditional books have been well coordinated with readers in page brightness, page turning settings, binding forms, etc., and readers can choose a comfortable posture to read, which is unmatched by mobile phone reading. Therefore, reading habits also limit the development of mobile publishing in 3G era to some extent.
With the rise of large-screen mobile phones, the experience of users reading mobile phone publications has been greatly improved compared with the past. In addition, mobile phones can be carried around and read anytime and anywhere, and are not limited by time and space, so mobile phone publications will be favored by more people.
5. Construction of digital publishing talent team.
The key to the development of emerging industries lies in absorbing and cultivating high-end talents. Digital publishing is a new industry and discipline with rapid development and broad prospects. We should persist in taking the discovery, cultivation, use and cohesion of outstanding scientific and technological talents as an important task in the development of digital publishing, and promote scientific and technological innovation talents to stand out. The digital age needs compound publishing talents, and most domestic publishing houses have begun to try to join the digital publishing army, but the practitioners basically only have traditional publishing knowledge and experience. Therefore, it is necessary to establish and improve a scientific and reasonable human resource management and development system, constantly improve the effective mechanism for personnel training and use, and actively carry out training in digital publishing business, laws and regulations, editing and processing, market development, digital copyright development and protection. , thus forming a talent team suitable for the development model of digital publishing.