In order to enrich Jiayuan students' extracurricular life, cultivate students to adhere to the concept of guiding practical operation with professional theoretical knowledge, verify and enrich theoretical knowledge in practice, further understand the market, improve the practical ability of market planning, and select talents through competition to create a green channel for joint employment between schools and enterprises, the General Branch Student Union of our college plans to carry out economic management professional practice from June/KLOC-0 to June 28, 2010. Details are as follows:
Organizer: Institute of Brand Strategy, School of Economics and Management.
Organizer: Student Union of Youth League Branch of School of Economics and Management.
Partner: Meizhou Hua Fu Building Materials Business Department.
Competition time: September, 20** 19-June 28th, 20 * *.
Final venue: Delong Hall
Scope of activities: Meizhou City
Object: All students in jiaying university.
I. Specific arrangements:
(1) The publicity method is as follows:
1, banners, posters and display boards for publicity.
2. Broadcasting and publicity
3. Flyers
4. Online publicity (Weibo, blog, etc. )
5, off-campus publicity (by the cooperative unit)
(2) Competition requirements:
1. Planning target: Hua Fu building materials and Jianyi ceramics.
2. Facing the region: with Meizhou as the center, radiating seven counties and one district.
3. Planning time: three-year planning (20**-20 14)
4. Teams must complete at least 200 questionnaires, and cheaters will be disqualified once they are found (the original questionnaire will be submitted with the scheme).
5. According to the service advantages of Hua Fu Building Materials, the characteristics of target consumer groups, the current market economy situation and competitors' situation, this paper makes market research and scheme planning on how to formulate corresponding marketing strategies for Hua Fu Building Materials, so as to enhance the brand awareness of Hua Fu Building Materials in Meizhou market, expand the sales of Hua Fu Building Materials in Meizhou market and build a brand of Meizhou Building Materials-Hua Fu Building Materials.
(3) competition guide:
1. The market research contest mainly focuses on the target market. Teams design questionnaires, conduct market research, conduct data statistics and analysis, and complete market analysis reports.
2. The brand planning contest includes two modules: "brand planning" and "marketing", as follows:
(1) brand planning: carry out brand pilot promotion in Meizhou city and seven counties and one district, and formulate market research scheme and brand planning scheme for Hua Fu building materials brand culture.
(2) Marketing: according to specific consumer groups in different target markets (such as business owners, teachers, government agencies, government personnel, etc.). ), formulate corresponding effective promotion methods.
(4) Competition form:
1. The participating teams combine their professional knowledge, conduct market research and analysis according to the theme of the competition and related businesses, and design a planned market research plan. Five excellent schemes were selected from the preliminary competition to enter the final.
2. Participants in the market research contest can continue to participate in the brand planning contest and design the brand planning scheme. From the preliminary round, 10 schemes were selected to enter the semi-finals, and finally 5 excellent schemes were selected to enter the finals.
(5) Access mode:
1. Participants in the brand planning contest must be participants in the market research contest.
2. Participants should be divided into groups of 3-8 people in each group (note: the first place in the list of members should be the team leader, and the team with customers should get extra points appropriately). The team leader should submit the list of participating teams to the Youth League Office of the School of Economics and Management.
3. Time for submitting the team list:
Market research contest 20 10 September 26th (Monday) 16: 30- 17: 30,
Brand Planning Competition, Friday, February 24th, 20 10, 16: 30— 17: 30.
(6) Submission method:
1. Each contestant in the preliminary round of the market research contest will submit the planning book and POWERPOINT presentation to the Youth League Committee Office of the School of Economics and Management before 20** afternoon 1 18+08. Put it in a file bag and mark it with "Team Name". After the inspection, the file will be sealed on the spot.
2. The preliminary contestants of the brand planning contest will submit the Market Research Contest Plan and POWERPOINT presentation to the Youth League Committee Office of the School of Economics and Management before April 25th, 2010 16: 30- 17: 30. Put it in a file bag and mark it with "Team Name". After the inspection, the file will be sealed on the spot.
(7) Job requirements:
1. In the preliminary competition, the participating teams will choose their own teachers as instructors, and the writing of the works will be standardized. After entering the semi-finals, the organizer will assign professional teachers for counseling.
2. The scheme submitted for the competition should be A4 paper, with margins of 2.5cm from top to bottom, left and right, and punctuation and figures must be standardized.
Second, the main process of the contest
(1) Schedule:
1, Market Research Competition:
September 19 (Monday): The notice is sent to the general branch student union of each college.
September 26th (Monday): Submit the list of participating teams.
September 28th (Wednesday): Full-time staff of Brand Strategy Institute and Hua Fu Building Materials provide professional guidance on market research.
65438+1October1-165438+1October 18: Participants conduct market research and plan their entries.
165438+1October 18: Submit the work.
165438+1October19-165438+1October 20th: Comments on the works.
165438+1October 2 1 (Monday): Announce the shortlist.
165438+1Wednesday, October 23rd: Final rehearsal.
165438+1October 25th (Friday): Final (on-site defense of research proposal)
2. Brand planning contest:
February 25th-April 1: Participants conduct brand research and planning.
April 2-April 24: Prepare the entries.
April 25th: Submit entries.
April 27 -29: Preliminary evaluation.
April 30th (Monday): Announce the list of semi-final teams.
May 5 (Saturday): the rematch.
May 7 (Monday): Announce the shortlist.
May 19 (Saturday): Final rehearsal.
May 25th (Friday): Final (on-site defense of planning scheme)
(2) Finals:
1. The participating teams will designate 1-2 players to give a live PPT demonstration of their entries.
2. The professional judges will ask questions on the spot according to the demonstration results of the contestants and the advantages and disadvantages of their schemes.
3. The cooperative unit will invite customers to vote as public judges, and the voting result will account for 20% of the total score.
4. Finally, the results of voting, demonstration and question-and-answer are comprehensively evaluated.
(3) Competition award setting:
1, Market Research Competition:
Champion: bonus 1000 yuan (1)+ certificate+comprehensive evaluation 7 points.
Runner-up: 800 yuan (1)+ certificate+5 points for comprehensive evaluation.
Third runner-up: bonus 500 yuan (1)+ certificate+comprehensive evaluation 4 points.
Merit Award: 300 yuan (2)+ certificate+comprehensive evaluation 3 points.
2. Brand planning contest:
Champion: bonus 1500 yuan (1)+ certificate+comprehensive evaluation 8 points.
Runner-up: bonus 1000 yuan (1)+ certificate+comprehensive evaluation 6 points.
Third runner-up: bonus 800 yuan (1)+ certificate+comprehensive evaluation 5 points.
Merit Award: 500 yuan (2)+ certificate+comprehensive evaluation 4 points.
Teams that submit qualified works can get 2 points of comprehensive evaluation, and teams that participate in the market research competition can get 100 yuan of research funds.
Institute of Brand Strategy, School of Economics and Management
Youth League Branch and Student Union of School of Economics and Management.
Marketing Competition Plan (2)
I. Introduction to the Competition
(1) Competition theme: passionate youth, marketing and entrepreneurship.
(II) Purpose of the competition: Through this competition, the students of the whole hospital will exercise their team writing ability and marketing ability on the premise of spontaneous team formation and self-management. Further strengthen the communication between students in the college, tap the market gap, innovate the market operation mode, provide new ways for college students' employment, and finally achieve the goal of improving the overall comprehensive quality of students in the participating teams.
(3) the organizational form of the competition
1. Organizer: Entrepreneurship Association of Judicial Police Vocational College.
2. Organizer: College Youth League Committee and Management Department.
3. Sponsors: China Mobile, No.2 Canteen and Rural Flavor.
(4) Competition time: April 9, 20 12 ~ April 27, 2065438+02.
(5) Participants: all students of Judicial Police Vocational College.
Venue (tentative): rematch: old basketball court.
Final: multifunctional lecture hall
Second, the preparations for the competition
1. Preparatory personnel: Shen Zhiliang, Hu Lidan, Wang Kuang Kuang Sheng, Quanning Duoping.
2. Convene a meeting of the Preparatory Committee and all members of the Association.
3. Publicity work: put up posters, distribute leaflets and pull banners to various teams and societies through the College Youth League Committee.
4. Source of funds: sponsorship
5. Invite teachers to participate in the finals, which will be selected by teachers.
6. Invited guests for the finals: 23 various societies and 5 student unions.
Third, the competition schedule
1. Registration time: May 2nd to June 8th.
Location: between building 1 and building 2.
Requirements: 3~5 people from each team will participate in the competition. No one or more people will be recognized and team members are not allowed to change.
2. Preliminary time: May 2 ~ May 18.
According to the requirements of the competition, submit the marketing plans of each team, including environmental analysis, marketing objectives, marketing strategies, budgets, etc. The proposal shall be printed on A4 paper, and the knowledge of others shall not be infringed, and the works of others shall not be plagiarized. Once found, the competition qualification will be cancelled, and the proposal will be submitted to the Entrepreneurship Association before May 6 1 1: 30. After the teacher's selection, the former 10 team members will enter the semi-finals.
3. Time for the rematch: May 28th to June 1.
Every semi-final team sells at school. The goods are provided by the Entrepreneurship Association, and the student ID cards of the contestants are used as collateral. No capital collateral is required. Teams entering the semi-finals need to have sales records, including sales methods, sales volume and profits. Each rematch team shall report the sales records and financial situation to the Entrepreneurship Association before 20:00 on June 12. () The Association will select teams according to their sales volume.
Rules for rematch:
(1) Competing in good faith, not allowing others to help with sales and not making false accounts.
(2) the sales location is not limited, as long as the detailed sales materials are submitted within the prescribed time limit.
The team that enters the semi-finals must sell 75% of the products to get the reward.
4. Final date: 2065438+June 8, 2002 14:30.
Each team made a PPT presentation, demonstrating the sales situation and sales experience of the team, what experience they gained in this activity and what impact they had on themselves. According to the effect of the speech, the teacher judged the top three and an award-winning team to reward.
5. Finalization process
The host (Wang He and Wu Jiao) introduced the judges, teachers, guests and players.
(2) Leadership Speech (Instructor of Creative Association)
(3) The participating teams give speeches, introducing the sales situation, sales performance and sharing experiences. And show team spirit.
(4) Compare and announce the winners.
⑤ reward.
⑥ Speech by the leader (Director Huang)
⑦ Players take photos with leaders.
Fourth, the award setting
First place: honorary certificate+bonus 300 yuan.
Second place: honorary certificate+bonus 200 yuan.
Third place: honorary certificate+bonus 100 yuan.
Winning team: certificate of honor
Four. budget
1, certificate of honor: 50 yuan 2 bonus: 600 yuan.
3. Leaflets: 4 for 50 yuan. Registration Form: 20 yuan
5. Banner: 100 Yuan 6. Ink painting: 200 yuan.
7. Venue decoration: 50 yuan 8. Other expenses: 130 yuan.
Total: 1200 yuan
5. Scoring standard: full score 100, including 20% in the preliminary round, 50% in the semi-finals and 30% in the finals.
Attachment:
Scoring standard of campus marketing competition
1, sales performance (20 points)
Score according to the number of products sold in actual marketing, score according to the ranking of products sold by contestants in the competition, and give points in turn according to the hierarchy.
2. Sales planning (10)
In the marketing stage, the sales strategy is innovative, attractive to customers, reasonable cost and pricing, and smooth marketing channels.
3. Team ability (15)
A clear division of labor, implemented on team members, can highlight their unique advantages, and team members can complement each other.
4, sales analysis (15 points)
Concise, to the point, can effectively summarize the whole plan, distinctive personality, clear thinking and clear goals.
5. Language expression (10 score)
Standardized pronunciation, clear articulation, accurate, smooth and natural speech expression language, proper language skills, in line with the ups and downs of thoughts and feelings, can fully and skillfully express the speech content within the specified 10 minute.
6, image performance (10)
The speaker is full of energy and can better use his expression to express his understanding of the speech.
7. Sales experience (20 points)
Experience and gains of participating teams in the sales process.
Marketing Competition Plan (3)
I. Background of the event
At present, college students' extracurricular activities are more and more frequent, and the forms tend to be rich and diverse, but most of them focus on the assessment of theoretical knowledge. However, social development requires higher and higher practical ability of college students, higher and higher requirements for college students to apply what they have learned and higher and higher requirements for college students' comprehensive quality of applying what they have learned. Based on such an idea and cognition, it is particularly important to carry out an activity that can effectively combine theory with practice. In today's highly developed commercial economy, marketing has increasingly become the key to the survival and development of enterprises, and the society urgently needs talents who know both marketing theoretical knowledge and practical skills. Marketing is particularly important for enterprises.
The present competition is the competition of comprehensive talents. As college students in the new century, we should seize the golden time at school, exercise our ability and improve our comprehensive quality. On the occasion of the "Autumn Rhyme" trip, Zhejiang Shu Ren University Association and "Yanfeng" Marketing Association should hold this activity for students of Zhejiang Shu Ren University to enhance their self-practice ability and employment ability.
"Yanfeng" Marketing Association of Zhejiang Shu Ren University always adheres to the practice road, pays attention to members' practical ability, and improves the enthusiasm and initiative of members to learn professional knowledge; At the same time, developing students' professional extracurricular activities can closely combine students' activities with professional learning. This marketing competition is an activity based on this premise, aiming at creating a platform for students to integrate theory with practice, so as to improve their comprehensive ability.
Second, the purpose of the activity
This contest broke the phenomenon that most college students pay more attention to theory than practice in their extracurricular activities, and put the activities in a real social environment to lead students out of campus, books, reality and society. Exercise the comprehensive ability of students to apply what they have learned, and emphasize the application of what they have learned. Opening up the "second classroom" can explore talents for enterprises, train talents for society and provide new ways for college students' employment.
In this competition, we position it as based on professional marketing knowledge, taking actual sales as a means, starting from basic work, emphasizing the accumulation of social experience, and finally achieving the goal of improving the overall comprehensive quality of participating students.
Third, the feasibility analysis
College students have strong theoretical research ability and creativity, but they are often limited to books and theories. In fact, society is the biggest learning stage for college students, and it is their wish to learn how to better integrate into social life and how to better participate in the market economy. Faced with difficulties, college students are eager to get out of campus and broaden their horizons. Through practice competition, students can make full use of professional knowledge and theory to guide practice and verify theory through practice. On the basis of summing up practical experience, they can deepen their understanding of theory, enrich and develop it, find out the gap between theory and practical application, make targeted efforts to fill the gaps, improve their theoretical knowledge, improve their comprehensive quality, and lay a solid foundation for future employment.
At the same time, marketing activities can stimulate the potential of college students, so that more people can break through their own obstacles, challenge new difficulties and improve their overall quality. In addition, team spirit is an important part of today's society. This activity takes the form of team participation, which is to let the team members learn from each other and make progress together.
This activity coincides with the "Autumn Rhyme" activity of Zhejiang Shu Ren University. With the full support of Zhejiang Shu Ren University Association and the active efforts of our members, I believe this activity will be a complete success.
Fourth, organizational units
1, Zhejiang Shu Ren University Association
2. Zhejiang Shu Ren University "Yanfeng" Marketing Association
3. Experts, teachers and judges
Verb (abbreviation of verb) propaganda strategy
1. Poster banner publicity: put up posters about this contest in places with high student flow (distribute related product leaflets before the rematch) and hang corresponding banners.
2. Online publicity: Publish the news of the competition on the campus of Shu Ren University, Zhejiang Province, and attach the competition registration form for download, timely report the competitions at all stages, and report the finals and award ceremony with pictures. At the same time, the article introduces the significance and influence of this activity.
3. Provide information to colleges and news network centers (high school communication) and publicize and report the contest.
VI. Competition Process
I. Registration
1. Registration phase
Time: * * 1/October to * *1/October, working day afternoon1p.m. to 7: 00 p.m.
Venue: University Student Activity Center Office 107 Office Service Center.
Participants: students from Shu Ren University, Zhejiang Province. Each team consists of 2-6 people, with a team leader. See the registration form for details.
Registration method: As a team, submit the registration form to the office service center in the office of the University Student Activity Center 107.
Entry requirements: freshmen majoring in marketing in our school have at least one team in each class.
On-site registration: On one day of the registration stage, there will be a booth for publicity and registration at the gate of the library, and the time is to be determined.
2. Pre-competition demonstration
Time: 20 1 1 year 1 1 month 12 noon 12.
Location: to be determined
Participants: Each registration team will select one contestant.
Presentation: The organizer of the contest and the representatives of the participating teams attended, and the leaders of the contest provided the contestants with the list of products to be entered, the requirements of the contest, the schedule arrangement and other matters.
Note: The entries will be sent to the designated mailbox (to be determined) in the form of a file (WORD or PPT), and the printed manuscript will be submitted to the office service center of the University Student Activity Center 107. Deadline for works: * * year 165438+ 10/9.
Second, the preliminary round
Competition theme: group match
Preliminary time:1October * *12 to1October * * 165438+20.
Location: to be determined
Preliminary process:
(1) Preliminary stage (165438+ 10/2 to 165438+ 10/9 in * *):
According to the requirements of the competition, submit the marketing plans of each team, including environmental analysis, product analysis, objectives, marketing strategies, budgets, etc. (the work is submitted in the form of WORD or PPT), and it will participate in the competition as a preliminary work. (After the preliminary team submits their works, they will receive a reply from the organizing committee of the contest in the mailbox. If the work is submitted incorrectly, the organizing Committee will contact the team by phone to confirm)
(2) Preliminary evaluation stage (* * year165438+1October 20th)
One day after the submission deadline, the Organizing Committee organized experts to review the works selected in the first round, with 5 members of the review committee. The organizing committee made a professional evaluation of the entries from the aspects of whether the planning content is perfect and substantial, whether the creativity is feasible, whether the team division of labor is reasonable and whether the problems are sufficient, and presented the results in the form of scores, and selected eight excellent teams to advance to the semi-finals.
(3) The preliminary results were announced (165438+1October 20th, * *).
The list of teams entering the semi-finals after examination will be notified to the participating teams by telephone, and publicized through the organizers of the competition and the Internet, so as to increase the influence and attention of the competition, and inform the team leader who has advanced to the finals to receive marketing products. (emphasize the principle of good faith and sell within the specified time)
* * The preparatory meeting for the rematch was held on June165438+1October 2 1. The finalists of the rematch sent representatives to learn more about it. The exact time and place of the meeting is to be determined.
Three. compete in a quarter-final
Competition time: * * year165438+1October 2 1 to 201year165438+1October 30.
Venue: Zhejiang Shu Ren University
The rematch process:
* * From June165438+1October 2 1 Sunday to June165438+1October 30 at 6: 00 pm, each team conducted sales on campus. Sales situation: ① designated product sales (products are decided by sponsors, but suitable for students to sell)
Every team entering the semi-finals needs to have sales records, including sales time, sales place, sales method, sales volume and profit. Please send the sales records and financial information to the email address designated by the organizing committee of the competition in WORD before 1 1 * * year 1. (Each team should record the facts truthfully, and once it is found to be fraudulent, it will be disqualified immediately. )
* * 65438. 2. 2 Review the sales records and financial situation submitted by the relevant personnel departments of the competition, and score according to the sales volume. According to the results of the preliminary and semi-finals, the total score is obtained, and the top 5 teams are selected to enter the finals.
In addition: the shortlist will be announced to the public, and the organizer will inform the team captains as soon as possible (in the form of telephone messages), and the finalists will prepare the PPT displayed by their teams.
Rules for rematch:
1. Do not sell illegal, fake and harmful products;
2. The time, place and method of sales are not limited, as long as the detailed sales situation is submitted within the specified date;
3. To participate in the competition in good faith, it is not allowed to use all the funds of the contestants themselves, and it is not allowed to make false accounts;
4. In the participating team, one person is responsible for finance and records the ins and outs of each fund; In addition, a special person is responsible for taking photos and preparing the final defense materials;
5.2 1 day, 65438 * *, all sales and surplus products are returned to the organizer.
Fourth, the finals.
Competition theme: peak matchup
Competition time: February 5th night 18: 10, * *.
Final location: to be determined
Final process:
A, the finalists came to the stage in the order of drawing lots, and contacted their own electronic materials (PPT) to show their team style for 5 minutes, and six judges scored each team;
B, the judges will conduct on-site defense according to the content displayed by the team, and each team will defend for 2 minutes;
C. The audience will ask questions to the participating teams for 2 minutes;
D, the judges score according to the team statement and two rounds of defense.
3. The final result:
Summarize the scores of each link, get the final score according to the score of 30% in the preliminary round+50% in the semi-final round+20% in the defense, and select the champion and runner-up, which will be awarded by Changjiang Business Daily, sponsors and university representatives.
Seven. award ceremony
I. Time: 65438+February 5, * * (the day of the final)
Two. Location: to be determined
Ⅲ. Preliminary preparation:
1. Prepare certificates and prizes.
2. Work arrangement: on-site order maintainer, PPT producer, cameraman and emergency team.
3, site layout and equipment debugging, according to the order of the winning team to prepare video materials, debugging computer and audio.
Ⅳ. Ceremony flow:
1. The ceremony was kicked off by a cultural performance. - 5'
2. The host announced the winners of the first place, the second place and the third place, read out the comments and scores of the jury, and the representatives of the jury presented awards. -
The representative of the champion delivered his acceptance speech -5 minutes.
4. Speech by the judges-10'
5. Speech by Department Leaders -5'
6. Take a group photo.
ⅴ. Send away the leading guests and winning teams, arrange the ceremony materials and clean up the venue.
Eight. appraisal procedure
(1) The judges are teachers from the School of Management, Shu Ren University, Zhejiang Province, and teachers and personnel of the competition.
(2) All participating teams must submit their preliminary works within the specified time. After being reviewed by the judges, eight participating teams will be selected to enter the semi-finals and announced.
(3) The judges put forward written opinions and suggestions for improvement on all the entries that entered the semi-finals; Each team can contact professional teachers to communicate, continue to revise and improve the preliminary works on the original basis, and submit them to the organizing Committee within the specified time. The semi-final score is actual marketing and making financial statements. Then select five teams to enter the finals, and select the top three according to PPT defense and marketing amount. Teachers of related majors in the School of Management of Shu Ren University in Zhejiang Province and relevant personnel of the Games will be appraised according to the results of the five finalists, and the first, second and third place will be selected.
(4) The competition organized by our school evaluates the preliminary, semi-final and final competitions in the school, and awards them according to the results.
(5) The organizers of the contest and the title unit of the contest will reward the team that achieved excellent results in the final. The rematch prize will be the sales profit of each team, and the final prize will be cash, materials and certificates.
(VI) The final interpretation right of this contest belongs to "Yanfeng" Marketing Association of Zhejiang Shu Ren University.
Nine. Award settings
In this activity, the team is the judging unit. Eight teams entered the semi-finals and five teams entered the finals, competing for the top three and individual awards.
First place, team one.
Second place, team one.
Third place, team one.
In addition, related individual awards will be set according to the competition situation, and the award setting is to be determined.
Note: The top three teams in this activity will be rewarded for visiting enterprises. After the competition, the Association organized a visit to the enterprise (Hanggang). Visitors are: Zhejiang Shu Ren University Association related personnel, association personnel, and three teams before the game, with about 30 people.
X. budget
1. Publicity expenses: 1 banner 100 yuan.
500 leaflets, 50 yuan.
2. Competition project cost: The budget for printing and copying all kinds of documents is 50 yuan.
3. Prize fee: certificate and prize 250 yuan.
4. Post-Games activities (visiting enterprises) cost: chartered bus to 600 yuan (with school bus).
Visiting fee, 250 yuan
* * * 1200 yuan. Except for post-games activities (visiting enterprises): 450 yuan.
The actual operation depends on the actual situation. Sales still generate some profits.
Remarks: The above scheme is the first draft, and the specific details can be adjusted and modified according to the actual situation. The final interpretation right belongs to Yanfeng Marketing Association of Zhejiang Shu Ren University.